WAN IFRA Digital Media Latam 2025

Logistics

🌎 Location: Panamá City, PA 🏢 Venue: Hotel Sortis Panamá 🗓 Dates: [date-range from=2025-04-03 to=2025-04-04] :technologist: Marfeelers: TBD @pedro.bruere 📦 Organiser: WAN IFRA 🧩 Format: Regular attendance 📑 Attendee list: To Do 🌐 Website: Link

Overview

👥 Attendees: 100

🎯 Prospects:

📈 Highs

• Lots of conversation around the current economic and political situation and its impact on society and the media industry.
• Grupo Nación’s sponsored session provided a practical walkthrough on Monitoring, Copilot, Amplify, and Dashboards.
• Most of the attendees were Marfeel clients: Prisa, El Comercio, La Nación, El Cronista, Vanguardia MX, Artear…
• We received very positive feedback from all of them — special mention to the CS and Support teams.
• Chartbeat was a sponsor but had virtually no presence in the sessions.
• Thanks to Marta’s help, we managed to re-engage a couple of prospects.

📉 Lows

• Unfortunately, two potential clients ghosted me :(
• The sponsored talk may have sounded a bit too sponsored.

Cost

🎟 Package Cost: 8,000€ 🛩 Travel Cost: 💰 Total Cost:

Accounts won

🏆 Total weighted cMMR:

Preparation

Mailing tbd Booth ❌ Promotion Collaterals @sam.morris Sponsorship ✅

• In conference session -> speakers @pedro.bruere

Presentation ✅

• In conference session -> To be prepared by CS & client

Dinner tbd Side event tbd LinkedIn Ads ❌