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Wan-Ifra World Media News Congress 2024

🌍 Location: Copenhagen, DK 🇩🇰 🏢 Venue: Hotel Tivoli 🗓 Dates: [date-range from=2024-05-27 to=2024-05-29] :technologist: Marfeelers: @alexian.chiavegato @vincent.bouchet @synne.nikolaisen 📦 Organiser: World Association of News Publishers 🧩 Format: Regular attendance 📑 Attendee list: Spreadsheet 🌐 Website: Link

👥 Attendees: +1000 🎯 Prospects: 30

📈 Highs

  • 15 new and potential partners (5 follow up meetings already booked) focusing on Italy, US, UK, and Nordics
  • 8 catch-ups with clients
  • Brand awareness (Marfeel booth)
  • Dinner co-organised with other vendors (Arc XP + Norkon) connecting us with 18 publishers and partners
  • Chartbeat is “losing ground”
  • Copilot+ positioning us as an innovator

📉 Lows

  • Smartocto is more often in conversations
  • Kilkaya getting traction and wants to penetrate the Spanish market
  • 60% of vendors +50 official vendors (direct and indirect competition)
  • Attended an Audiencers drinks networking event before the event. @vincent.bouchet @alexian.chiavegato @synne.nikolaisen do you remember any relevant feedback worth sharing?
  • Co-hosted a networking dinner with Norkon & ARC XP. More info in the comments section. @vincent.bouchet @alexian.chiavegato @synne.nikolaisen do you remember any relevant feedback worth sharing?

🎟 Package Cost: 14,400 € 🛩 Travel Cost: 3,172 € 💰 Total Cost: 17,572 €

🏆 Total weighted cMMR: