The value of your inventory changes from one moment to the next, from one reader to another.
Traditional auctions rely on a fixed set of rules with static prices. But, the volume of impressions means the majority of ad impressions are undervalued or undersold.
Marfeel uses AI-powered predictive pricing and a server-to-server process that allows inventory to be bought and sold on a per-impression basis.
Elevated eCPM and CTR Establishing the optimum floor and bid price ensures each page earns the highest eCPM possible.
Adapted to change Specific algorithms test prices to adapt to seasonality, ad spend surges, or industry changes that disrupt other publishers.
Higher revenue, fewer ads Publishers that maximize the quality and value of their inventory are able to generate higher revenue while serving fewer ads.
Marfeel predicts price rules based on user criteria that are constantly tested to find the optimum price.
Sonar understands the value of the inventory to each SSP and advertiser.
Predictive floor pricing maximizes real-time bidding, even in first-price auctions, based on the value of the user profile that visits your site.
Time of the day
Day of the week
Day of the month
Month of the year