May 2, 2016 | by Xavi Beumala

Marfeel Named a Gartner 2016 Cool Vendor in Mobile Marketing

Analyst Recognizes Ad Technology Provider for being Innovative, Impactful & Intriguing

 Barcelona, Spain – May 2, 2016 – Marfeel, a mobile ad technology provider that continuously elevates the way publishers create, optimize, and monetize mobile websites, has been named a Cool Vendor in Mobile Marketing in a 2016 Gartner, Inc. report.1 According to the report, “This year’s report on Cool Vendors in mobile marketing provides snapshots of some emerging vendors that are driving interesting capabilities in location-enabled marketing, mobile Web performance, location-information management, and the use of live-event data as a way to enhance personalization and local advertising capabilities as part of a strategic push toward more event-triggered marketing.”

Marfeel co-founder and COO Juan Margenat believes that Marfeel’s selection as a Gartner Cool Vendor reflects the company’s ongoing commitment to improving mobile publishing by optimizing user experience and maximizing monetization for publishers, while maintaining consistent brand equity and advertising guidelines across all of a publisher’s mobile channels.

“We are excited and very proud to be named to this exclusive list,” Margenat says. “It is gratifying to see Gartner recognize Marfeel for our dynamic and responsive platform. In 2016 alone we’ve introduced our new supply-side platform (SSP), which has resulted in dramatic revenue increases for our publishers by allowing them to significantly increase selling prices for ad space through real-time bidding. This was quickly followed by our Google-compatible AMP technology and immediate support for Facebook’s Instant Articles, enabling both new and existing customers to implement these important advances easily and quickly. We’ve always been dedicated to helping leading publishers excel in the mobile marketplace. ”

Gartner subscribers or Gartner clients can access the report here.

 

 

About Marfeel

Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience—user habits, behavior and usage patterns—and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensures top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), Cosmopolitan (RO). ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.

To learn more about Marfeel, please visit www.marfeel.com.

 

1 Gartner, Cool Vendors in Mobile Marketing, 2016, April 22, 2016

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