Marfeel raises $2 million in Series A through institutional and private funds, led by Nauta Capital, Elaia, BDMI and existing investor Wayra.
Barcelona, April 23, 2013 – Headquartered in Barcelona (Spain) MARFEEL was founded in 2011 by Xavi Beumala and Juan I. Margenat. Marfeel´s technology automatically turns any publisher’s or media website into the best solution for their mobile strategy. MARFEEL has announced today the closing of a Series A financing round of $2 million led by Nauta Capital.
MARFEEL is the best mobile reading experience, which is already in use by the majority of media and publishers in Spain. MARFEEL’s disruptive technology and innovation have made the company really successful across the European tech scene: winners of the VI SeedRocket Campus in Madrid in December 2011, were later accepted into the Wayra Accelerator in Barcelona in March 2012, winners of TechCrunch Barcelona MeetUp and is now one of the 16 finalists of TNW Startup Rally taking place in Amsterdam on April 26th.
The company has over 4 million readers and over 100 million pageviews. These figures have turned clients such as Expansion, CincoDias, Vozpopuli, Sport, Publico.es, El Periodico or Gala.fr into loyal fans.
MARFEEL will use the funds provided in this round to speed up and consolidate the development of its technology for tablets and smartphones. It also aims to start its international expansion by hiring a skilled salesforce and investing in marketing activities
Xavi Beumala, co-founder & CEO of MARFEEL, says: “We are really excited with the quality of the international investor syndicate that have decided to support Marfeel in this financing round. They have a substantial knowledge of the digital publishing space across continents, and will be able to support the company as we face the opportunities provided by a global market under massive expansion.”
Juan I. Margenat, co-founder & COO of MARFEEL, added: “We are achieving previously unknown results in MARFEEL, not only in the closing of new clients but also in their satisfaction. They are really thrilled with the metrics that our platform delivers. These figures, together with the investment raised, make us really optimistic on the times ahead. We are confident that our international expansion will make our company a reference point in the global mobile ecosystem.”
Marfeel offers mobile reading technology since 2011 to media groups, publishers and brands. Its network is formed by major national and international publishers such as Unidad Editorial, Grupo Zeta, Grupo Prisa, 20 minutos or Prisma Media. Making Marfeel the leading mobile reading solution in Europe. Marfeel automatically turns any web into the best reading experience for different moments of the day in devices such as the iPad or smartphones. The Marfeel solution encourages a natural, continuous and very fluid reading experience, with no distractions, where content is king, and where the reader is engaged by discovering interesting content. Everything from inside the browser, maximizing the impact of advertisers through new ad formats completely integrated in the experience.
About Nauta Capital
Nauta Capital is a Venture Capital firm specialized in early stage technology companies. Investment targets are focused in three verticals: Mobility/wireless, Enterprise software/security and ecommerce/Internet, have strong growth potential and a vocation to develop international markets. Nauta has $230 million under management and invests in Western Europe and the USA. Nauta has offices in Barcelona (Spain), Boston, MA (USA), and London (UK).
About Elaia Partners
Elaia Partners is an independent management company focused on digital economy managing more than € 125m. Based in Paris, Elaia Partners’ field of expertise is hands on European early stage investment in the economy of the future. Among this diversified portfolio, there are companies such as Criteo, Sigofx, Agnitio, Mirakl or Total Immersion.
About Bertelsmann Digital Media Investments (BDMI)
Bertelsmann Digital Media Investments (BDMI) is Bertelsmann’s strategic venture capital fund focused on up-and-coming digital media companies in Europe and the U.S. BDMI is currently invested in companies in the mobile, online advertising, gaming, SaaS, payment services, content distribution and e-commerce sectors. BDMI also actively invests in European seed funds. As a strategic investor backed by Bertelsmann’s capital, BDMI can draw on a wide-ranging, worldwide network of companies. BDMI is a wholly owned subsidiary of Bertelsmann SE & Co. KGaA.
Wayra is Telefónica´s global startup Accelerator whose main aim is to promote innovation and identify talent in Latin America and Europe in the fields of Internet and new Information and Communication Technologies (ICT). Its global project acceleration model helps entrepreneurs develop, providing them with technological tools, qualified mentors, a cutting edge working space and the financing required to accelerate their growth. Already present in Argentina, Brazil, Chile, Colombia, Germany, Ireland, Mexico, Spain, the United Kingdom, Perú, Czech Republic and Venezuela, Wayra’s calls for projects have received more than 17,000 applications from new digital businesses, making it one of the leading global platforms for identifying technological talent in the ICT world. As per today, Wayra has invested in more than 200 startups in the 12 countries where it has presence.