Funds to be used to enhance the company’s mobile website monetization technology and support its U.S. expansion
Barcelona, Spain – October 13, 2015 –Marfeel, a technology platform that increases advertising revenues for mobile publishers by revolutionizing the way they create, optimize and monetize their mobile websites, announces today it has secured $3.5M in funding, led by venture capital firms Nauta Capital, Elaia Partners and BDMI. The funds will be used to expand Marfeel’s presence in the U.S. market, with plans to open a New York office and to further enhance its monetization technology and user targeting precision.
Recently announcing a 300% growth, over the past year, Marfeel works with world-leading publishers and top bloggers, converting desktop websites into user-friendly, adaptive, monetization-optimized mobile sites that dynamically adjust content and engage users, based on interests and behavior patterns. Marfeel’s user data insights enable the solution to place best-performing, high-relevancy ads on publishers’ ad space, increasing ad clicks and maximizing revenues. Some Marfeel customers include: MensHealth (FR), National Geographic (FR), Elle (MX), Dennis Publishing (US/UK) ABC (US) and PopSugar (US).
“Marfeel’s strategic direction will focus on U.S. expansion and on leveraging the over 100 million users already accessing our solution, to enhance user targeting precision,” says Xavi Beumala, co-Founder and Chief Executive Officer at Marfeel. “Mobile advertising today is about knowing users intimately and targeting them, according to their individual needs. Marfeel’s data targets users insightfully so that publishers achieve higher monetization and engagement rates, while providing an optimized mobile user experience.”
“High-level European and U.S. publishers have experienced unprecedented success in growing mobile metrics and ad revenue, by converting to the Marfeel solution. Understanding the potential and demand that the solution offers in the U.S., Nauta has opted to support Marfeel in its efforts of expanding presence in that market” says Jordi Viñas, General Partner, Nauta Capital.
This round also means a new company “exit” for Wayra, Telefónica’s global startup accelerator, representing their sixth “exit” worldwide. With a 1.6% admission rate, Wayra invests in the top early stage start-up companies in Latin America and Europe and has already invested $30M in more than 500 start-ups.
“Wayra invests in visionary companies that have the highest market and revenue potential, in their respective fields,” says Andrés Saborido, Director of Wayra Spain. “We are pleased to have been such a large player in nurturing Marfeel’s growth to one of leadership in designing and monetizing mobile websites for publishers, an area that has become a primary focus in today’s digital world.”
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges, ensures top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.
To learn more about Marfeel, please visit www.marfeel.com.