'audit of and refund to advertisers whose ads were shown next to content that was later removed for violations of terms of service.'Secondly, the timing of the boycott has raised some questions regarding how much this boycott is motivated by morality Wide A-Woke Ostensibly, the advertisers boycotting Facebook advertising are doing so to help address the negative impact of hate speech being given a platform. But, there are skeptical commentators who believe the ad boycott is being used as a 'woke cloak' to disguise budgets that were being trimmed anyway.
"Negative publicity could have an adverse effect on the size, engagement, and loyalty of our user base and result in decreased revenue, which could adversely affect our business and financial results."So, for now, the game plan for Facebook is to be seen to be "listening" without taking any tangible actions. So far the only concrete action is the planned release of a yearslong audit of its civil rights policies and practices. Crucially, this audit is only a summary of recommended actions. It doesn't tie Facebook into any firm commitments. The plan is to be seen to address the concerns that could affect their future perception as a progressive thought leader in ethical technology, but without capitulating to advertisers' demands.
"Over the two years that the NAACP has been in conversation with Facebook, we've watched the dialogue blossom into nothingness,"What remains to be seen is how long advertisers can live without Facebook and Instagram's audience of around 3 billion people. Zuckerberg is reported by The Information to have told employees yesterday that advertisers would return "soon enough.".
Unfortunately, zero tolerance doesn't mean zero incidences. With so much content posted every day, rooting out the hate is like looking for a needle in a haystack. ''This admittal does give publishers more brand power.