Case Study 
Yucatan.com.mx increased their revenue by 113% as other publications felt effects of algorithm updates
Download full case study › ‘We highly recommended Marfeel for any portal that wants to improve its traffic, visibility and availability metrics.’
Alejandro Arana Navarrete Technology coordinator Grupo Megamedia
With a story stretching back a century, Diario de Yucatan is a historic part of Yucatan culture and daily life. But, expanding their digital products meant they had to devote more resources to their technology and less to their readers.
- 5 news sites
- 45% organic traffic
- 95 year history
The challenge
Yucatán needed a way to stay ahead of advances in technology and maintain a mobile experience that would keep readers engaged.
Ensure every mobile visit was monetized effectively, in a way that wouldn’t damage their performance or the reputation they spent nearly a century building.
The solution
Marfeel adapted Yucatan’s mobile website into an ultralight PWA with a CDN
On-page technical SEO improvements and better mobile performance across the Core Web Vitals ensured that Yucatan was in line with Google’s SEO and mobile UX best practices—and gets continually updated.
The results
- +168% revenue per day
- +133% ARPU
- +13% visits per day
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