Case Study

Yucatan.com.mx increased their revenue by 113% as other publications felt effects of algorithm updates

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‘We highly recommended Marfeel for any portal that wants to improve its traffic, visibility and availability metrics.’
Alejandro Arana Navarrete Technology coordinator Grupo Megamedia

With a story stretching back a century, Diario de Yucatan is a historic part of Yucatan culture and daily life. But, expanding their digital products meant they had to devote more resources to their technology and less to their readers.

  • 5 news sites
  • 45% organic traffic
  • 95 year history
Find out how the company has increased reader revenue using Marfeel’s publishing platform.

The challenge

Yucatán needed a way to stay ahead of advances in technology and maintain a mobile experience that would keep readers engaged.

Ensure every mobile visit was monetized effectively, in a way that wouldn’t damage their performance or the reputation they spent nearly a century building.

The solution

Marfeel adapted Yucatan’s mobile website into an ultralight PWA with a CDN

On-page technical SEO improvements and better mobile performance across the Core Web Vitals ensured that Yucatan was in line with Google’s SEO and mobile UX best practices—and gets continually updated.

The results

  • +168% revenue per day
  • +133% ARPU
  • +13% visits per day

Download the full case study

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