Extra.ie had no problems attracting readers. However, their mobile experience meant they were losing these readers after the first story, creating constant pressure for their editorial team.
Extra.ie needed to recirculate their readers onto multiple stories, keep them returning, and find a way to monetize every interaction.
Marfeel’s publisher platform enabled them to migrate their mobile content to an ultra-light PWA, designed to recirculate traffic onto multiple stories though subtle UI elements and high-speed pages.
This was integrated with premium programmatic advertising that uses AI to determine the most effective placements in every story.