When a publisher has built an audience before the mobile revolution, changes always come with a risk.
'Our main goals were decreasing the bounce rate and increasing page view and session duration. Adopting AMP pages was also important for us to be listed on Google.'
The basis of the Marfeel mobile platform is an ultralight PWA. This, combined with service workers, allows for a rich, professional news experience that feels instant, and like an app, even in unstable conditions.
In addition to a faster mobile experience, we generated monetized AMP versions, added push notifications, a CMP, and connected our AI-powered monetization system.