For publishers, ad inventory needs to be seen by a larger number of advertisers and exchanges simultaneously to provide them with fair value. With the publishing and advertising communities both needing a solution, header bidding was born. Here's how it works.
Marfeel is proud to announce the development of MBid—our in-house server-side header bidding solution for an increased site and revenue performance.
Google officially takes bite out of Chrome cookies; Twitter drops a dating app for privacy concerns, and header bidding coming to Connected TV.
As a member of Prebid.org and creator of header bidding solutions, Marfeel is proud to host—and join—the Prebid Leadership Summit.
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