What is header bidding and how does it work?

For publishers, ad inventory needs to be seen by a larger number of advertisers and exchanges simultaneously to provide them with fair value. With the publishing and advertising communities both needing a solution, header bidding was born. Here's how it works.

Ad stack optimization:

MBid - The future of header bidding is upon us

Marfeel is proud to announce the development of MBid—our in-house server-side header bidding solution for an increased site and revenue performance.

Ad Tech Weekly Roundup

Google officially takes bite out of Chrome cookies; Twitter drops a dating app for privacy concerns, and header bidding coming to Connected TV.

Prebid Leadership Summit: Shaping the future of header bidding

As a member of Prebid.org and creator of header bidding solutions, Marfeel is proud to host—and join—the Prebid Leadership Summit.

Marfeel joins the pioneering header bidding organization, Prebid.org

We are proud to announce that Marfeel is now an official member of the Prebid community.