July 9, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Does AT&T Prove Telcos are Sleeping Giants of Mobile Marketing? AT&T clearly believes this is the case and […]

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July 5, 2018 | by Alexian Chiavegato
Can You See AT&T Now as a Major Ad Tech Player?

AT&T has jumped quickly into the ad tech space by acquiring digital advertising technology company AppNexus. It was an obvious move by the telecommunications giant, especially so quickly […]

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July 2, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… AT&T to Acquire AppNexus to Establish Foothold in Digital Ad Sales AT&T has confirmed reports that it plans […]

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June 29, 2018 | by Alexian Chiavegato
Chrome 68 and Non-secure Websites: The Home Stretch for HTTPS Adoption?

Beginning next month, Google Chrome will unleash what amounts to a cattle-prod to force users to stay away from unencrypted web sites. It will mark all HTTP sites […]

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June 26, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Study: Mobile Ads to Exceed 30% Market Share in 2020 Mobile advertising will grow to nearly 31% of […]

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June 21, 2018 | by Alexian Chiavegato
Facebook Tagged with Complaints About Archiving Political Content

Publishers and media have responded with an impressive show of solidarity against Facebook and its ads policy. Seven high-powered associations are signatories to a new letter sent to […]

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June 18, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snapchat Opens Up to Developers with Snap Kit Snap Inc. is finally allowing third-party developers access to its […]

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June 13, 2018 | by Alexian Chiavegato
New Apple Ad Network for Apps

So, apparently Apple is interested in dipping its toe into the mobile ad business again. Well, let’s be honest, metaphorically, Apple has pretty big feet so whatever it […]

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June 11, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google’s Reversal on GDPR Consent Tool is a Big Win for Ad Tech Companies Google is now saying […]

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June 5, 2018 | by Alexian Chiavegato
The Storm Before the Calm?

If you are in the marketing, advertising or media business or a consumer of these businesses, the initial upshot from the implementation of the European Union’s General Data […]

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June 4, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google Takes Conservative GDPR Approach; Confirms Consent Before Targeting Ads Google continues to take a conservative approach on […]

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May 25, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… More than Half of Local Businesses Still Lack Mobile Strategy When it comes to their favorite local shops, […]

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May 22, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More Effective New research backs up the contention […]

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May 18, 2018 | by Alexian Chiavegato
The Sprint/T-Mobile Merger Is About 5G

Next year, U.S. consumers are expected to consume more data through their smartphones than through fixed broadband. The business jockeying around this anticipated fact has been occurring for […]

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May 14, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Publishers Find Presumed Ally in Apple News Apple has always been something of an outlier when it comes […]

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May 10, 2018 | by Alexian Chiavegato
GDPR is Upon Us, Ready or Not

The great European experiment to regulate data privacy is about to begin. You’ll either be ready for it or you won’t be. But you can’t say you weren’t […]

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May 9, 2018 | Google | by Christopher Hendrickson
Google Chrome Suggestions: A New Mobile Traffic Source you Can’t Ignore

The shift towards digital content consumption has propelled traffic channels like search engines, AMP, Facebook Instant Articles, Google Newsstand, Flipboard, etc., to prominence. These channels have become the […]

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May 7, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snapchat Ends Licensing Fees for Publishers Snap is no longer paying licensing fees to publishers for their Snapchat […]

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April 30, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Unskippable Six Second Video Ads Coming to Snapchat Snapchat is going to start testing non-skippable ads in its […]

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April 24, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… New Audience Measurement Tool for Publishers Launched The Published Audience Measurement Company (PAMCo) has launched the industry’s new […]

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April 18, 2018 | by Alexian Chiavegato
The Struggle to Define and Control Data Privacy

The recent data privacy scandal surrounding Facebook and Cambridge Analytica has really opened up an interesting period of collective soul searching regarding huge tech firms that operate utilizing […]

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April 16, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… What Marketers Need to Know about Facebook’s Updated Business Tools Terms Facebook has introduced new terms around the […]

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April 10, 2018 | by Alexian Chiavegato
The Fake News Battle Rages on — and Google Aims to Win

In some corners of our digital world, news has become a matter of opinion, built with alternative facts and shadowy theories, and bounded by political loyalties. Media consumers […]

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April 10, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google’s Answer to Header Bidding is now Generally Available Google header-bidding solution Exchange Bidding has exited beta and […]

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April 4, 2018 | by Alexian Chiavegato
Diving into Google AMP: Thoughts on a Mobile Game Changer

*One of the highlights of our recent Marfeel-con event was diving into the state of mobile publishing today with a panel of industry experts. Marfeel CEO Xavi Beumala […]

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April 4, 2018 | Facebook | by Christopher Hendrickson
Facebook’s Fresh Context Feature Could Be Good News For US Publishers

After initial tests in locations across the US, Facebook announced yesterday that it is ready to roll-out its “context features” to all Facebook users in the country. Created […]

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April 3, 2018 | by Christopher Hendrickson
Marfeel Round Table Recap: How do you ensure an optimal reader experience across platforms?

What are the most pressing issues facing digital publishers today, and how will those issues evolve to shape the future of digital publishing? This question framed an illuminating […]

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April 3, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Apple Expands Test to Sell Ads in Apple News Apple is expanding the number of publishers that can […]

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March 26, 2018 | Facebook | by Christopher Hendrickson
Facebook’s Local News Goes Global. Good News For Local Publishers?

Facebook is certainly going through a tough time. Perhaps in a bid to surround itself with some more positive news, the platform announced today that its experiments with […]

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March 26, 2018 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google Sweetens Deal with Publishers Google will be offering publishers sweeter terms as part of a new subscriber […]

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March 22, 2018 | by Alexian Chiavegato
A Fragmented Market: Reflections on the Customer Experience

A panel of industry experts recently gathered at our Barcelona headquarters to share their insights on the current state of the mobile web and its impact on publishers. […]

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March 19, 2018 | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… It’s Time for Brands to Invest More in Mobile Advertising AdWeek explores why brand advertisers should be thinking […]

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March 16, 2018 | by Alexian Chiavegato
Marfeelcon Panel Discussion: Publishers & the Changing Mobile Landscape

At its headquarters in Barcelona, Marfeel recently hosted a high-powered panel discussion on how the ever-changing landscape of the mobile web will affect the publishing industry. Included in […]

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March 12, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Twitter Tests Integration with Outside Buying Platforms Twitter intends to be the easiest place for brands and agencies […]

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March 5, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Ending the Explore Feed Test Facebook has announced it is ending a trial of a second news […]

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February 27, 2018 | by Alexian Chiavegato
This Week in Barcelona: Big Reveals, Big Ideas at MWC 2018

Barcelona is the center of the mobile universe, at least for this week, as Mobile World Congress 2018 brings the essential industry event to Marfeel’s hometown. The thousands […]

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February 26, 2018 | by Christopher Hendrickson
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… What to Expect from the Biggest Mobile Show on Earth Mobile World Congress (MWC) is the biggest mobile […]

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February 19, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google “Doubling Down” on News, Publisher Traffic Explodes The vast majority of traffic growth publishers are seeing from […]

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February 14, 2018 | by Alexian Chiavegato
Armed with Google Bulletin and Smartphones, Citizen Journalists Are Born

Google is rolling out an experimental app—a progressive web app, in fact—that will empower anyone, anywhere to publish community news directly from a smartphone to the web, where […]

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February 14, 2018 | Mobile Web Monetization | by Christopher Hendrickson
What We Learned From Adobe’s Consumer Content Survey

Over a week in December 2017, Adobe surveyed 1,011 U.S. adult consumers about their content habits. This research provided the basis for the 2018 Consumer Content Survey (either […]

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February 12, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… “Not Secure” Warnings Coming to All HTTP Websites from July in Chrome In a post on its Security […]

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February 9, 2018 | Google | by Christopher Hendrickson
Chrome 68: A Big Reason to Switch HTTPS

Chrome 68’s release in July 2018 gives publishers a major push to switch to HTTPS. On its Security Blog, Google recently announced that all HTTP sites will be marked as “not […]

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February 8, 2018 | User Experience | by Christopher Hendrickson
How—and why—is the duopoly shifting toward local news?

Announcements made by Google and Facebook in January reveal that the duopoly is making a clear shift toward local news. What do those changes look like, and why […]

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February 7, 2018 | by Alexian Chiavegato
Speed’s Still the Thing

Google is set to deepen its commitment to speed in 2018 by making fast page loads a new factor in search rankings for mobile sites. Starting in July, […]

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February 5, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Mobile ad sales push Facebook revenue to $12.97 billion Buoyed by mobile ads sales, Facebook reported $12.97 billion […]

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February 1, 2018 | by Alexian Chiavegato
The Ghost of Net Neutrality

The Federal Communications Commission killed it late last year, but in some quarters hope for net neutrality lives on. Advocates from federal and state governments, non-profit organizations, and […]

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January 29, 2018 | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google Experiments in Local News with an App called Bulletin Google has confirmed it is testing an app […]

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January 26, 2018 | by Alexian Chiavegato
How Will ISPs React to the Net Neutrality Repeal?

Part three in a series of three… The Net Neutrality repeal put Internet Service Providers (or ISPs) in a position of power. However, ISPs will still have to […]

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January 22, 2018 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google Announces it will be Using Page Speed in Mobile Search Rankings In a news release last week, […]

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January 18, 2018 | by Christopher Hendrickson
How To Use the Updated PageSpeed Insight Tool to Boost Performance

For three years, Version 2 of the PageSpeed Insights tool has given website owners information about how effectively their website uses best practice techniques to offer fast loading […]

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January 16, 2018 | Mobile Advertising | by Christopher Hendrickson
Malvertising & Mobile Pop-ups: What Publishers Can Do

The rapid rise of intrusive and dangerous mobile pop-ups has left the industry trying to find a solution. Here is the story of where these ads came from, […]

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January 15, 2018 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Six Trends that will Define Mobile Marketing in 2018 Mobile Marketer took a look at six overarching trends […]

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January 12, 2018 | Facebook | by Christopher Hendrickson
Time Well Spent: Facebook’s New Focus On Friends Could Negatively Impact Publishers

In a strange twist, Facebook predicts that its latest news feed tweak will ultimately reduce the amount of time that users spend on its platform. But this is […]

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January 11, 2018 | mobile web | by Christopher Hendrickson
Four Reasons Site Speed Needs To Be A 2018 Priority For Your Publication

When it comes to publisher success, the importance of speed cannot be understated. Here are five concrete reasons you need to focus on mobile speed in 2018. #1 […]

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January 10, 2018 | by Alexian Chiavegato
Is a Reversal of the Net Neutrality Repeal Possible?

Part two in a series of three… Many companies and political figures have been very outspoken about their dismay for the overturn of the net neutrality laws that […]

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January 8, 2018 | Mobile Advertising | by Christopher Hendrickson
What The “Better Ads Experience Program” Means For Your Publication

Google and other members of the Coalition for Better Ads are planning to implement standards which will harmonize the way ads work on both desktop and mobile. The […]

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January 8, 2018 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Facebook says People are OK with Video Ads that Interrupt Content, as long as they are Short Facebook […]

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January 4, 2018 | Mobile Advertising | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Programmatic Faces A Turning Point In 2018 In 2018 issues such as transparency, fraud and rising mobile adoption […]

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January 4, 2018 | by Christopher Hendrickson
Paywalls & Publishers Part 3: Paywall Models

The first post in this series investigated why and how paywalls were adopted by publishers. The second balanced the arguments for and against paywalls. Now, in this post—the […]

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January 3, 2018 | by Alexian Chiavegato
Net Neutrality Repealed and What that Means for a “New” Internet

The first in a Three Part Series… Last month, the Federal Communications Commissions (FCC) voted to repeal the net neutrality laws that were enacted by the previous US […]

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December 28, 2017 | Weekly Round Up | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google Begins Mobile-First Indexing of Websites Google has announced that it has started evaluating a handful of sites […]

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December 21, 2017 | Mobile Web Monetization | by Christopher Hendrickson
As the new year approaches, a dip in ARPU awaits

With an estimated $209 billion spent on digital ads worldwide in 2017, advertisers have been shattering records when it comes to digital ad spend. In fact, 2017 marks […]

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December 19, 2017 | Mobile Web Monetization | by Christopher Hendrickson
Paywalls & Publishers Part 2: Arguments For and Against Paywalls

Deciding whether or not to implement a paywall is a huge decision for a publication: if publishers make the wrong choice they can risk losing readers, reducing the […]

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December 18, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The FCC Just Voted to Kill Net Neutrality. What Does That Mean for Advertisers? In a 3–2 party-line […]

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December 14, 2017 | Google | by Christopher Hendrickson
What Could Be In Store For Accelerated Mobile Pages in 2018?

Since its launch in 2015, the AMP Project has flourished: across 900,000 domains, Google’s AMP now powers over an estimated 2 billion mobile pages. Two years later in […]

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December 13, 2017 | by Alexian Chiavegato
What the Snapchat Redesign Means for the Industry

Snapchat will be redesigning their app, more specifically the Discover section of the app, by splitting publisher content and messages from friends and use an algorithm that decides […]

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December 11, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… 2017 was the Year Digital Ad Spending Finally Beat TV According to Magna, the research arm of media […]

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December 5, 2017 | by Alexian Chiavegato
Facebook Works Hand-in-Hand with Publishers Experimenting with New “Breaking News” Tag

When users read a news story on the Facebook News Feed it can be difficult to know exactly when the story was published, which is why Facebook has […]

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December 4, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Online Ad Prices Rise as Industry Combats Counterfeit Inventory, Google Says Google has joined Marfeel in publicly touting […]

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December 1, 2017 | by Alexian Chiavegato
Over 100,000 sites now have ads.txt implemented. What’s next?

As a professional with a stake in the world of online publishing, you will undoubtedly have heard of the ads.txt initiative, which was spearheaded by the Interactive Advertising […]

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November 29, 2017 | Mobile Web Monetization | by Christopher Hendrickson
Black Friday: Record High ARPU

Ad revenues rise and fall throughout the year for publishers. The highs and lows in their earnings are caused by countless events: seasonality, algorithm changes, and hundreds of […]

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November 27, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Retailers rejoice—and Cyber Monday Sales Could Set a Record Shoppers opened their wallets in a big way Thanksgiving […]

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November 23, 2017 | Business | by Christopher Hendrickson
As The Dust Settles On WPA2, It Becomes Clear HTTPS Is Essential For Publishers

The web moves fast. It is hard to believe that it was just last month that Belgian researchers presented their findings around the attack that could breach most […]

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November 21, 2017 | by Alexian Chiavegato
Holiday Season 2017 Will Be Mobile First

The holiday time is when most advertisers are spending, retailers are profiting, and consumers are buying. According to the National Retail Foundation, last year during the holiday season […]

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November 21, 2017 | Mobile Web Monetization | by Christopher Hendrickson
Paywalls & Publishers Part 1: Where Did Paywalls Come From?

The internet has utterly transformed the way that we consume the written word. In the past newspapers and magazines were the trusted, go-to source for news and entertainment, […]

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November 20, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Online Publishers Adopt Standards to Help Readers Spot Trustworthy News Industry consortium The Trust Project are behind a […]

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November 17, 2017 | Google | by Christopher Hendrickson
To defend user experience Google will remove “teaser” AMP pages in 2018

From eliminating its controversial first-click free policy to announcing plans for a new model to drive subscriptions for publishers (then share the profits), Google has been taking big […]

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November 14, 2017 | Facebook | by Christopher Hendrickson
Facebook’s News Feed Tests Could Be Bad News For Publishers

As Facebook continues to develop its monetization initiatives, its relationship with both users and publishers hangs in the balance. The platform is currently conducting tests to its news […]

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November 13, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles Introduces “Monetization Tab,” With Simpler, One-Click Control for Turning on Recirculation Ads Facebook has launched a […]

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November 6, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Facebook Quarterly Profit Rises on Mobile Ad Growth Facebook’s total advertising revenue rose 49 percent in the third […]

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November 3, 2017 | by Alexian Chiavegato
Third Quarter Earnings: The Facebook & Google Duopoly

It is that time of year again – third quarter earnings and the results from both Facebook and Google were astonishing. So much so that CEO of Digital […]

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October 31, 2017 | by Alexian Chiavegato
Google Sharing Revenues With Publishers: Enough for All

Google announced this week that they have plans to share revenues with publishers. Their approach is to combine the robust personal data that they possess on users combined […]

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October 30, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google will Reportedly Share Some Revenue with News Publishers Google is reported to be acting on recent assurances […]

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October 27, 2017 | by Alexian Chiavegato
Intrusive vs. Welcomed Ads

Every mobile user has been there. A user clicks on mobile content, with the intention of reading an article, and an ad pops up right in front of […]

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October 24, 2017 | Product Development | by Christopher Hendrickson
Should You Develop A Progressive Web App?

Many people with a stake in the world of digital believe that Progressive Web Apps (PWAs) are the future of the web. And with good reason. Here are […]

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October 23, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… IAB UK Launches ‘Gold Standard’ to Clean Up Online Advertising In an effort to address the key issues […]

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October 19, 2017 | Google | by Christopher Hendrickson
Time Is Money: How Google Is Working To Get AMP Ads Up To Speed

“One person’s page speed is another person’s monetization problem.” That is how DIGIDAY’s recent piece on a potential pitfall of AMP pages begins. But the pitfall is not […]

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October 17, 2017 | Google | by Christopher Hendrickson
What the Removal of “First Click Free” Means for Publishers

The “First Click Free” policy proved to be controversial among publishers. Because the policy demanded that publishers offer three free articles per day to users in exchange for […]

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October 16, 2017 | Google | by Christopher Hendrickson
The WPA2 Vulnerability Shows Why HTTPS Is So Important

The WPA2 encryption protocol — which protects Wi-Fi routers and connected devices from being hacked — has been compromised. Unencrypted web traffic served over HTTP connections is very vulnerable to this hack, […]

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October 16, 2017 | Weekly Round Up | by Christopher Hendrickson
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… CREDIT SUISSE: Facebook Is Making More Money on Targeted Ads Than Ever An analyst from Credit Suisse says […]

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October 11, 2017 | Facebook | by Christopher Hendrickson
The New “Context Button” Could Help Solve Many of Facebook’s Headaches

Since its launch, Facebook’s Instant Articles initiative has received some complaints from publishers, and Facebook has also found itself at the center of the Fake News controversy that […]

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October 10, 2017 | mobile web | by Christopher Hendrickson
7 Uncommon WordPress Plugins Every Publisher Should Be Using

With an amazing 50-60% share of the global CMS market, WordPress is by far the most popular CMS out there. The platform powers 28% of the internet, and […]

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October 6, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Facebook Offers Users More Info on Publishers In an effort to bolster its relationship with reputable publishers, Facebook […]

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October 6, 2017 | by Alexian Chiavegato
Eight Ways to Boost User Engagement (and Revenue) on Your Mobile Website

The mobile web, new and different in so many ways, shares one constant with its older cousin, the desktop website: Increasing revenue is crucial to success, and engagement […]

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October 3, 2017 | Location-Based Marketing | by Christopher Hendrickson
Ads From The Duopoly Are Going To Bring Together Digital and Real-World Experiences

iOS 11 has been here for under a month, and advertisers and publishers are still waiting to see exactly how its changes are going to affect their revenues. […]

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October 2, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Why Marketers are Concerned that 280-Character Tweets will ‘Dilute’ Twitter’s Marketing Potential Never so much has been made […]

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October 1, 2017 | Google | by Christopher Hendrickson
Facebook News Affecting Publishers | September

Facebook makes regular updates that impact publishers in many ways. To keep you ahead of the game, this post reviews the top Facebook news affecting publishers in September. […]

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October 1, 2017 | Google | by Christopher Hendrickson
Google News Affecting Publishers | September

Google makes regular updates that can impact publishers. To keep you ahead of the game, this post will review the top Google news affecting publishers in September. Google’s […]

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September 29, 2017 | blog | by Christopher Hendrickson
Could Progressive Web Apps Be Making Their Way To iOS Devices?

In Apple’s list of WebKit features, service workers were listed as “under consideration” until last month, when that was quietly switched to “in development”. Service Workers are one […]

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September 28, 2017 | by Alexian Chiavegato
HTTPS Protecting User Privacy, Guaranteeing Authentic News, and Fighting Censorship

The Verge moved to HTTPS to protect user privacy. Wikipedia switched to HTTPs to fight censorship. And The New York Times made the same change to guarantee authentic […]

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September 26, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google and its Partners Will Issue Refunds to Advertisers Over Fake Traffic Google has confirmed what the Wall […]

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September 22, 2017 | by Alexian Chiavegato
With No Way to Avoid It, Facebook Faces up to the Reality of Fake News

Among the many factors that distinguish the art and science of online advertising—with placing the right message before the right viewer at the right time the ultimate goal—context […]

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September 18, 2017 | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple’s Move to Kill Cookies Brings Plea from Six Major Trade Associations. Trade associations, which represent ad agencies […]

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September 14, 2017 | Facebook | by Christopher Hendrickson
Instant Articles Have Been Removed From Messenger – What Does This Mean For You?

On September 12, Facebook announced that Instant Articles would no longer load within Messenger. The articles were available for just over a year – why did Facebook change, […]

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September 13, 2017 | blog | by Xavi Beumala
Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be […]

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September 12, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google […]

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September 7, 2017 | Business | by Christopher Hendrickson
Unforeseen Circumstances: Four Factors That Could Affect Your Ad Revenue

Ad revenue is one of the main sources of revenue for online publishers and content creators. Despite that fact, there are numerous unforeseen factors that can influence ad […]

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September 4, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube […]

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August 31, 2017 | Google | by Christopher Hendrickson
Google News Affecting Publishers | August

Google makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Google news affecting publishers in […]

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August 31, 2017 | Facebook | by Christopher Hendrickson
Facebook News Affecting Publishers | August

Facebook makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Facebook news affecting publishers in […]

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August 30, 2017 | Business | by Alexian Chiavegato
Google Wants to Help Publishers Find Potential Subscribers

Things are looking up for publishers who are eager to earn more revenue with content distributed through digital advertising giants Facebook and Google. The two companies essentially run […]

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August 30, 2017 | Google | by Christopher Hendrickson
Five Benefits of AMP Pages For Publishers

The AMP Project speeds up the web to offer better reading experiences for users and an additional ad revenue channel for publishers. This guide to the benefits of […]

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August 28, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles […]

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August 25, 2017 | blog | by Christopher Hendrickson
What Will Chrome’s Ad Blocker Mean for Publishers?

Google’s ad-filtering version of Chrome will arrive in 2018. The update will help publishers to make sure that the ads on their websites do not negatively impact on […]

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August 23, 2017 | Business | by Alexian Chiavegato
With Google Partnership, a Natural Force Keeps Going Strong

In the tech universe, some strategic partnerships are a natural fit. Take, for example, the longstanding partnership between Marfeel and Google. This partnership has its roots in Marfeel’s […]

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August 21, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by […]

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August 17, 2017 | Design | by Alexian Chiavegato
Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and […]

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August 16, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a […]

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August 8, 2017 | mobile web | by Christopher Hendrickson
Five Ways To Speed Up Your Mobile Website

The load time of your mobile website can make the difference between soaring revenues and crippling bounce rates. This post will show you the steps to mobile success. […]

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August 7, 2017 | blog | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by […]

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August 4, 2017 | Business | by Christopher Hendrickson
Ads.txt Overview – A Simple Solution to a Complex Programmatic Issue?

This spring, The Interactive Advertising Bureau rolled out ads.txt to improve transparency in programmatic advertising. The initiative gives content owners a way to declare who is authorized to […]

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August 3, 2017 | Publishers | by Christopher Hendrickson
12 Free Tools That Every Blogger Should Be Using

Bloggers have more awesome free tools today than ever before. In this post we will share 12 free tools that every blogger should be using in three categories: […]

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August 1, 2017 | Google | by Christopher Hendrickson
Google Analytics Voice – A New Way for Publishers to Interact with Data

Google’s voice products are entering the business world for the first time, and the tech is going to make basic web traffic analysis more convenient for publishers. Computer […]

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July 31, 2017 | Google | by Christopher Hendrickson
Google News Affecting Publishers | July

Google makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Google news affecting publishers in […]

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July 31, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Publishers can expect even more from Google AMP after this next update Everyone in the adtech world is […]

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July 31, 2017 | Facebook | by Christopher Hendrickson
Facebook News Affecting Publishers | July

Facebook makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Facebook news affecting publishers in […]

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July 28, 2017 | blog | by Alexian Chiavegato
Facebook’s About-Face?

Early this week, Facebook announced the acquisition of Source3, a company dedicated to protecting intellectual property, in order for artists of all kinds to monetize and protect their […]

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July 28, 2017 | Business | by Christopher Hendrickson
Does My Website Need HTTPS – Even If It Has No Forms or Store?

In 2016, HTTPS adoption doubled and the majority of web traffic started to go via HTTPS websites. Adoption has continued into 2017 too, but is the protocol essential […]

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July 24, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with […]

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July 21, 2017 | Business | by Christopher Hendrickson
4 Benefits of Switching to HTTPS

In 2016 Mozilla found that more than 50% of all page loads made were encrypted with HTTPS. This signalled a tipping point where HTTPS would become the norm […]

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July 20, 2017 | Mobile Advertising | by Alexian Chiavegato
Programmatic advertising: what’s next for the technology?

Programmatic advertising is one of the fastest growing formats for buying and selling digital media, and for good reason: the streamlined approach digests huge amounts of data to […]

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July 18, 2017 | Weekly Round Up | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The fight for net neutrality continues and what it means for marketers The FCC once again threatens to […]

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July 13, 2017 | Video | by Alexian Chiavegato
Is Video Advertising the Ultimate Digital Format?

Video advertisements have reached new heights of popularity in the advertising world as more professionals look towards different digital ad formats for success. From better ROI to more […]

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July 10, 2017 | Apple | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, […]

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July 6, 2017 | blog | by Alexian Chiavegato
Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when […]

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June 30, 2017 | Facebook | by Christopher Hendrickson
Facebook News Affecting Publishers | June

Facebook makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Facebook news affecting publishers in […]

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June 30, 2017 | Google | by Christopher Hendrickson
Google News Affecting Publishers | June

Google makes regular updates that affect publishers in many ways. To keep you ahead of the game, this post will review the top Google news affecting publishers in […]

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June 30, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The Race to Mobile Virtual Reality Ads is On A Google blog post this week told the world […]

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June 26, 2017 | blog | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers May’s Standard Media Index Shows Good News for Mobile Last week provided good news for the mobile ad […]

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June 23, 2017 | Facebook | by Alexian Chiavegato
New Tech Trends Are Changing Mobile Advertising

Looking at sites like Wired or TechCrunch lately is like peering into a science fiction movie. Facebook is working on technology to allow you to type with your […]

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June 21, 2017 | Weekly Round Up | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Mobile Data Consumption is Set to Pass Fixed Broadband It seems like each week mobile is moving past […]

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June 14, 2017 | Business | by Alexian Chiavegato
Are You Using the Wrong Metrics? That’s a Costly Mistake

Once you have the best content on the best platforms, measuring their performance is vital to successful monetization. If your publication isn’t using the right metrics, you could […]

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June 12, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google AMP Is Leading Users to Spend More Time with Content A new report from web analytics company […]

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June 8, 2017 | Engagement | by Alexian Chiavegato
Are You Making the Most of Live Video?

Being an online publisher now means much more than just mastering the written word. Your operation has to have effective social media plans, engaging visual content to go […]

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June 5, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google’s Ad Blocker Has Now Been Confirmed Last week we talked about what Google’s reported ad blocker could […]

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June 1, 2017 | blog | by Alexian Chiavegato
Google’s Newest Chrome Feature Will Be … an Ad Blocker?

The Alphabet-owned tech giant Google may be making a seemingly odd move in the not too distant future, as new reports from within the company are pointing towards […]

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May 31, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Facebook Changes Trending Topics to Make News Easier to Find Facebook is making a change to its Trending […]

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May 24, 2017 | Engagement | by Alexian Chiavegato
5 Ways for Publishers to Build Trust With Readers

Last week we talked about the way Facebook and Google are fighting back against fake news. While those tech giants are waging the war at one level, there […]

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May 22, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google AMP Is Expanding Its Advertising Options After two years of bringing users content at lightning fast speeds, […]

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May 17, 2017 | Business | by Alexian Chiavegato
How Fake News Is Forcing Google and Facebook to Rebuild Trust

A key part of a publisher’s relationship with their readers is trust. As the line between premium publishers and fake news peddlers starts to blur, it’s more important […]

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May 15, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers Online Tech Giants Are Overtaking Television Companies as Biggest Ad Sellers Google and Facebook continue to dominate the […]

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May 8, 2017 | Business | by Alexian Chiavegato
AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Facebook’s Newest Earnings Report Mobile is Still a Strength Facebook released its 2017 first-quarter earnings report last week, […]

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April 10, 2017 | Apple | by Alexian Chiavegato
Tech and Telcos: Waging War

Part Four in a Four-Part Series Our story thus far: In the beginning, telcos ruled a world of their own making, riding high. Tech emerged from the sidelines […]

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April 3, 2017 | Business | by Alexian Chiavegato
Tech and Telcos: The Quiet War

Part Three in a Four-Part Series Any profitable company does whatever it takes to stay that way, if it knows what it’s doing, and among technology companies Google […]

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March 27, 2017 | blog | by Alexian Chiavegato
Tech and Telcos: How It All Unraveled

Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only […]

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March 17, 2017 | Business | by Alexian Chiavegato
Tech and Telcos: Before the War

Part One of Four For decades there’s been peaceful coexistence between a venerable market force and a bold upstart—telecommunications and technology—as both sides enjoyed infrastructural synergy and satisfying […]

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March 7, 2017 | blog | by Alexian Chiavegato
How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their […]

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February 24, 2017 | Engagement | by Alexian Chiavegato
3 Reasons Why Publishers Should Be on Snapchat

With Snap, Inc. going public in the coming days, the company and its popular app Snapchat have taken up an increasingly large portion of the news cycle. The […]

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February 3, 2017 | Design | by Alexian Chiavegato
Making the Move to HTTPS

Surprisingly, HTTPS has been around for over two decades yet just recently it has been getting quite a lot of hype. HTTPS is a relatively simple way to […]

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January 12, 2017 | blog | by Alexian Chiavegato
Advances in Ad Formats Are Good News for Publishers

The mobile advertising landscape is constantly evolving. In the past several years we’ve seen formats like native advertising and video ads become major offerings from publishers aiming to […]

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January 4, 2017 | blog | by Alexian Chiavegato
More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating […]

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December 23, 2016 | Business | by Alexian Chiavegato
Keep calm and carry on writing content. We expect a dip in ad revenue after the holiday season. This is normal.

As the holiday season comes to a close, we expect Ad revenues to take a noticeable tumble. The good news is that you have nothing to worry about. […]

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December 22, 2016 | Engagement | by Alexian Chiavegato
Facebook’s Fight Against Fake News Rages On

As digital publishing continues to evolve, publishers are faced with more choices on where to distribute the content they work tirelessly to develop. In recent years, social media, […]

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December 14, 2016 | Business | by Alexian Chiavegato
Where Does Mobile Go in 2017?

As 2016 winds down and the new year draws closer, it’s time to look at what the next twelve months could mean for mobile publishers. This year saw […]

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December 9, 2016 | Business | by Alexian Chiavegato
Online and Offline, Mobile’s Impact on Thanksgiving Weekend Grows

Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving […]

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November 30, 2016 | Business | by Alexian Chiavegato
Going Fast, Faster, Fastest with 5G Technology

For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed […]

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November 23, 2016 | Business | by Alexian Chiavegato
App or Website? Why Not Both?

With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in […]

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November 16, 2016 | blog | by Alexian Chiavegato
Google Keeps Pushing from Mobile-Friendly to Mobile-First

The mobile revolution, like all technological updates, has been a long process. In the beginning, users browsed stripped-down mobile sites or desktop versions on their phones. That niche […]

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November 10, 2016 | Business | by Alexian Chiavegato
How Digital Advertising Is “Making America Great Again”

Tuesday’s United States presidential election took a Brexit-like twist at the eleventh hour, and Donald Trump, who was trailing significantly in most forecasts, was elected the 45th president […]

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November 2, 2016 | blog | by Alexian Chiavegato
Checking in on the Latest Quarterly Earnings Reports

In 2017, 75 percent of Internet use worldwide will take place on smartphones and tablets, according to a new study by Zenith. That number grows to 85 percent […]

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October 26, 2016 | Business | by Alexian Chiavegato
Instant Articles Becomes More Publisher-Friendly

In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a […]

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October 19, 2016 | Business | by Alexian Chiavegato
Holiday Shopping Is Right around the Corner

Candy canes and snowflakes won’t start appearing for a while yet, but for mobile publishers, we’ve reached the part of the calendar where the holiday season is truly […]

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October 12, 2016 | Engagement | by Alexian Chiavegato
The Science of Mobile Marketing

Keying into human emotions has long been a tough task for advertisers. Making sure that consumers care about the advertisement you place before them is vital, but also […]

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October 5, 2016 | Engagement | by Alexian Chiavegato
Mobile Marketing for the Younger Crowd

Marketing on mobile to Millennials and their younger counterpart, Generation Z, can be tricky. Trends change quickly and new apps spring up from seemingly nowhere to disrupt the […]

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September 28, 2016 | blog | by Alexian Chiavegato
Coalition for Better Ads Promises to Grow Mobile Marketing

There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of […]

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September 22, 2016 | blog | by Alexian Chiavegato
Adblock Plus Shies Away from Its Name

Last week Adblock Plus, the world’s leading ad blocker, announced a shift in strategy that caught the attention of the digital advertising industry: It’s about to launch a […]

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September 13, 2016 | Mobile Advertising | by Alexian Chiavegato
It’s Time To Take Advantage Of HTTP/2

Amazon Web Services announced that Amazon CloudFront now supports HTTP/2 protocol. Marfeel is using Amazon Web Services (AWS) to bring our clients the best possible mobile publishing experience […]

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August 31, 2016 | Engagement | by Alexian Chiavegato
Google Tightens the Rules on Interstitial Ads—Now What?

Google has concluded that interstitial advertising interferes with a positive mobile user experience, and starting next year will change its search rankings to dock points from mobile sites […]

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August 25, 2016 | Business | by Alexian Chiavegato
Which Metric Matters Most to Mobile Advertisers?

Metrics make marketing and advertising outcomes concrete. They show which populations are affected by what advertisements, and make it easy to see what is and isn’t working. Over […]

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August 17, 2016 | blog | by Alexian Chiavegato
The Great Divide and How to Bridge It

Mobile advertising is at a crossroads. It’s an incredibly effective way to reach consumers and readers, but it’s still relatively young and can easily go astray. Choosing the […]

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August 10, 2016 | Business | by Alexian Chiavegato
Mobile Advertising Goes for the Gold at the Rio Olympics

The world was watching as the 2016 Summer Olympic Games officially kicked off in Rio De Janeiro Friday night with a spectacular opening ceremony. Citizens from 206 countries […]

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August 3, 2016 | Business | by Alexian Chiavegato
Second Quarter Earnings Reports Show Big Gains for Mobile Advertising

For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in […]

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July 27, 2016 | Business | by Alexian Chiavegato
Is Live Video The Next Big Step For Mobile Marketing?

Online media and, in effect, online advertising change rapidly. Over the past several years, mobile has leapfrogged all other platforms to take its spot at the top of […]

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July 20, 2016 | Business | by Alexian Chiavegato
Google AMP Expansion to Ecommerce Sites Is Good News for Everyone

When Google launched its Accelerated Mobile Pages, or AMP, earlier this year, it was a big win for publishers. The AMP project gave them an opportunity to deliver […]

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July 13, 2016 | Facebook | by Alexian Chiavegato
Mobile Technology and Developing Countries Have A Lot To Give To Each Other

The Internet and mobile devices have changed the way we work and play over the past two decades. In developed countries we have access to any information we […]

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July 6, 2016 | Google | by Alexian Chiavegato
Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps […]

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June 21, 2016 | Business | by Xavi Beumala
RTB: A Brief Refresher on Everybody’s Best Solution

If you haven’t been keeping up with the intricacies of real-time bidding (RTB), it’s understandable—RTB can be a confusing topic to grasp. But considering that real-time bidding (RTB) […]

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June 15, 2016 | Mobile Advertising | by Xavi Beumala
In 2017, the Internet Will Overtake Television in Ad Dollars, and that’s OK with Us

We’ve heard it for years now—this is the Age of the Internet. According to new insights from PwC’s Global Entertainment and Media Outlook Report, 2017 will be the […]

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June 8, 2016 | Mobile Advertising | by Xavi Beumala
What Mobile Marketers Can Learn from Mary Meeker’s 2016 Internet Trends Report

Each year, Mary Meeker of Kleiner Perkins Caufield & Byers produces a much-anticipated Internet Trends report with an abundance of useful information for the entire tech industry. This […]

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June 1, 2016 | Business | by Xavi Beumala
Using Second-Screen Advertising and Content to Get to First Place

For the majority of us, watching television or a movie is no longer a solitary experience. Sitting down to watch a game or the newest episode of our […]

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May 18, 2016 | Design | by Xavi Beumala
5 Ways To Instantly Upgrade Your Mobile Website

In 2016, if you aren’t using mobile wisely then you are not taking advantage of the fastest-growing medium in advertising. In 2015, mobile advertising revenues were up 66 […]

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May 11, 2016 | blog | by Xavi Beumala
The Ad Blocking Dilemma and What We Can Do About It

Ad Blocking is a hot topic among mobile marketers these days, and for good reason. It poses a threat to how we do business, and presents a new […]

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May 4, 2016 | Business | by Xavi Beumala
Ad Spending Revenue & ROI

We talk about it a lot here, but it bears repeating: mobile advertising is the present and the future, and it continues to grow quarter after quarter. According […]

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April 27, 2016 | Design | by Xavi Beumala
Optimizing Your Video Ads in a Mobile World

With mobile advertising booming, it’s important to keep smaller screens in mind when making content, and specifically video, for multiple platforms. What might have been a great video […]

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April 21, 2016 | Facebook | by Xavi Beumala
Facebook- All News, All the Time

The idea of social media started out as a way to keep up with friends and family while sharing interesting stories from your own life. Now, 12 years […]

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April 6, 2016 | blog | by Xavi Beumala
The Bells, the Beauty & the Bar

Life on mobile never stops changing, and yet another dramatic development has unfolded over the past few months. Google Accelerated Mobile Pages (AMP), Facebook Instant Articles, and Apple […]

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March 28, 2016 | Business | by Xavi Beumala
The Fight to Speed Up Mobile News

The strategic focus for publishers today is to grow their audience base, specifically on mobile. Analyzing where traffic is coming from, content users read, and ultimately what is […]

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March 9, 2016 | Business | by Xavi Beumala
Who Controls the Mobile Web?

Ad blocking has been a much talked about topic amongst publishers, users, and even regulators. On one hand mobile users dislike unwanted, intrusive ads that pop up on […]

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February 25, 2016 | Business | by Xavi Beumala
News Media in the Year of Mobile-First

  Among the many facets of mobile featured on today’s agenda—from gaming and education to crowd-sourcing and encryption—was a timely look at mobile’s growing importance to consumers, and […]

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February 23, 2016 | Business | by Xavi Beumala
Marfeel’s AMP Compatibility: Changing the Game

It was just last fall that Google announced its Accelerated Mobile Pages (AMP) project, an open-source initiative dedicated to improving the mobile user experience in general, and solving […]

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February 16, 2016 | Business | by Xavi Beumala
Is Mobile Everything?- Mobile World Congress 2016

In less than a week the planet’s best venue for mobile industry networking, business opportunities, and deal-making will open its doors. The GSMA Mobile World Congress (Barcelona, Feb. […]

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February 9, 2016 | Business | by Xavi Beumala
Mobile: Super Bowl 50’s Most Valuable Player

So the long march through the NFL season has led at last to Super Bowl Sunday, and in 2016 this highly-anticipated, much-hyped, last-of-its-kind event had an especially golden […]

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February 3, 2016 | Mobile Advertising | by Xavi Beumala
Do You, Mobile, Take This Smartphone User …

“It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with […]

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January 26, 2016 | Business | by Xavi Beumala
Silver and Gold: The Race to Win the Digital Content War

While traditional software and device companies alike are contending for the eyes and dollars of consumers who live on the cutting edge, content is the broader issue on […]

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January 19, 2016 | Business | by Xavi Beumala
How mobile design boosts readership and revenue

Our team is mobilized to try and solve a fundamental dilemma: how do we design the mobile experience to enhance engagement and increase revenue?

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January 13, 2016 | Business | by Xavi Beumala
Three Ways to Mobilize Marketing in 2016

With the rising use of mobile smartphones comes an array of new opportunities and new challenges for online publishers and advertisers, and every indication that it’s time to […]

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January 11, 2016 | Business | by Xavi Beumala
What goes up must come down: Ad budgets after the holidays 2015

According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. […]

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January 4, 2016 | Business | by Xavi Beumala
Why You Need to Join the Mobile Revolution Now

Mobile is no longer Internet browsing’s little brother—not even close. After a tight battle, mobile has actually surpassed desktop use in the past six months, and now leads […]

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December 23, 2015 | Business | by Xavi Beumala
Marfeel 2015 Recap

For our new and veteran readers alike, as 2015 comes to an end we’d like to recap what proved to be a momentous and very exciting year ─ […]

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December 15, 2015 | Engagement | by Xavi Beumala
Rules of Engagement

As the Internet has matured, so have the ways in which we understand how consumers or readers interact with websites. Generally this is measured by engagement, or what […]

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December 7, 2015 | Mobile Web Monetization | by Xavi Beumala
Monetization Matters on Mobile

They can be seen riding subway cars, walking down sidewalks, or sitting in cafes. They’re looking down at their phones, scanning what they missed on social media, or […]

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December 1, 2015 | Design | by Xavi Beumala
It’s All About Me, or U…X

In one more sign that consumers are becoming increasingly comfortable in the online environment, mobile devices have surpassed desktop and laptop as the first choice for Internet searches […]

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November 18, 2015 | Business | by Xavi Beumala
Holiday Shopping Trends Toward Mobile

Holiday shopping is quickly approaching, which generally involves standing in long lines or racing through a sliding door at the crack of dawn to get the year’s newest […]

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November 11, 2015 | Business | by Xavi Beumala
Mommy blog (or “Mobilizing Motherhood”)

In between running to school plays, homework, and screaming babies, mothers across the globe have been making full-time salaries by simply narrating their life experiences and what motherhood […]

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November 3, 2015 | Mobile Advertising | by Xavi Beumala
Take Heart – Ad Blockers Are Not Invincible

The mobile revolution has changed many things, and digital advertising is one of them—it’s all about banners no longer. Today we have remarkable new opportunities to reach mobile […]

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October 20, 2015 | Business | by Xavi Beumala
How Will Ad Blockers Affect the Future of Mobile?

That’s the question marketing and advertising executives have been asking themselves lately, as ad blocking continues to become a significant issue—and with Apple’s announcement that iOS 9 will […]

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October 6, 2015 | Business | by Xavi Beumala
It’s Time for Your Mobile Site to Be Faster

Speed matters. Just as a faster player has a better chance of winning on an athletic field, so it goes for publishers and the mobile sites they create. […]

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September 22, 2015 | Business | by Xavi Beumala
Mobile First- a necessity, not a choice.

Mobile first! It sounds like a battle cry, or a motto, or a mission. Just what it means is not always clear, but we’re hearing it everywhere lately, […]

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September 14, 2015 | Business | by Xavi Beumala
Growing Mobile Ad Trends to Look Out for During 2015

Mobile is growing faster than all other forms of digital advertising and marketers are learning that they need to develop a mobile first- approach to keep their companies […]

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August 26, 2015 | Business | by Xavi Beumala
Mobile Web Design that Speaks to Your Audience

Marketers are acutely aware of how important it is to understand their audience base. To increase sales, a marketer has to tap into the needs of their key […]

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March 10, 2015 | Business | by manuelsofia
Free Apple Watch for partners who are not “Mobile-Friendly”

Google has announced that on April 21st they will boost the search ranking of optimized mobile websites and assign them the label, “Mobile-Friendly”. Those sites that suffer from poor performance will be penalized […]

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March 5, 2015 | Business | by Marfeel
Our experience of awesomeness at Mobile World Congress

When we were a younger, less experienced start-up desperate to see our product go to market, it seemed it was us against the world. This week we have […]

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March 4, 2015 | Business | by Marfeel
Rubbing shoulders with the global tech giants, a local mobile legend from Barcelona

Two years ago Techcrunch announced Barcelona was igniting as a technology hub. The 2015 Mobile World Congress will bring 90,000 people to Barcelona from around the world from every part of the mobile industry. This is Marfeel, one of the featured start-ups from that original article and we want to say that our tech hub is now on fire! We are all ready to rub shoulders with the global giants at the Mobile World Congress.

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February 9, 2015 | Product Development | by Marfeel
Marfeel gives apps to publishers to complete its 360 degree mobile solution

Marfeel’s mobile solution now reaches readers in every way. Extensive development has finally given publishers an additional channel for reader engagement and revenue growth. Publications can be viewed as usual in a browser and now also as an app that you can download from an app store. Closing the circle on Marfeel’s mobile solution will deepen engagement for publishers and tap into new ad budgets.

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February 3, 2015 | Product Development | by Marfeel
Zoom, Pan and Focus: New and Enhanced Gallery of Images

Publishers have asked for a way for their readers to engage with the striking visual content on their sites. A smart and intuitive solution has been found. The Marfeel team has developed a new and enhanced gallery of images where readers can zoom, pan and focus.

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January 28, 2015 | Business | by Marfeel
Why the 2015 Mobile World Congress matters to a mom blogger

Publishers and bloggers just like marketers and advertisers cannot ignore how mobile is transforming the way we consume content. The biggest event related to mobile technology in the world is being held in Barcelona on March 2-5. Content creators of all shapes and sizes pay attention! What happens here will impact the readership and monetization of your publications.

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January 21, 2015 | Business | by Marfeel
Start-ups Driving Media Diversity in the Digital Age

Juan I. Margenat from MARFEEL spoke on how business innovation has the potential to connect publishers and readers in new ways. The start-up’s innovations in mobile design and advertising have boosted engagement and revenue for its publishers. In a market where mobile design has become very expensive and monetizing content challenging, Marfeel has figured out a way to make it accessible even to small publishers.

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January 19, 2015 | Business | by Marfeel
The media struggles with movement of readers to smartphones and tablets

Top print news and media sites lag behind on mobile performance according to a recent report by The Search Agency. Evidence suggests that traditional print news and media is not adequately responding to the massive movement of readers to smartphones and tablets.

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January 16, 2015 | Design | by Marfeel
Two cool principles of design that drive engagement

“Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist.” — Rebecca Reubens

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January 12, 2015 | Business | by Marfeel
What goes up must come down: Ad budgets after the holidays

According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. It is a time of the year when there is a predictable low point in the ad budget cycle. And that’s because everyone–consumers and advertisers–spent all their money over the holidays!

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January 5, 2015 | Business | by Marfeel
Marfeel is Google certified for its mobile design solution

Marfeel is pleased to announce that it has been chosen by Google as a recommended vendor for optimizing websites for smooth functionality across all devices. Marfeel is certified by Google for the state-of-the-art mobile design it gives its partners, the speed and search engine optimization of its sites, the user experience and the overall business model.

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December 12, 2014 | Mobile Advertising | by Marfeel
Top ten terms of programmatic advertising publishers need to know

Programmatic advertising just means using computers to sell advertising space, but the innovations this new system has created are staggering. It is in real-time, processed in milliseconds, based on real data, targeted and much more profitable.

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November 27, 2014 | Product Development | by Marfeel
New comment system featured in Marfeel’s mobile experience

Publishers and bloggers have asked Marfeel to include a way that readers can comment on their publications and blogs. Marfeel has responded. Its new comment system integrates automatically and is now live.

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November 24, 2014 | Product Development | by Marfeel
Responsive design’s visual effect made simple

The ongoing mission of this blog is to whittle down the complexity of mobile design into simple takeaways for publishers and bloggers going mobile or thinking about it. The source is the dynamic collaboration that happens every day as Marfeel’s specialists try to make a better mobile experience. Today, I’m writing about enhancing the mobile experience with outstanding design that makes images and videos responsive.

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