April 13, 2017 | Business | by Alexian Chiavegato
Spotlight on Marfeeler Manel, Data Analyst

A native of Barcelona, Manel is the type of person who likes to learn from everything he does, whether it’s traveling to Brazil, studying sociology, or understanding how […]

Read More
April 10, 2017 | Apple | by Alexian Chiavegato
Tech and Telcos: Waging War

Part Four in a Four-Part Series Our story thus far: In the beginning, telcos ruled a world of their own making, riding high. Tech emerged from the sidelines […]

Read More
April 3, 2017 | Business | by Alexian Chiavegato
Tech and Telcos: The Quiet War

Part Three in a Four-Part Series Any profitable company does whatever it takes to stay that way, if it knows what it’s doing, and among technology companies Google […]

Read More
March 27, 2017 | blog | by Alexian Chiavegato
Tech and Telcos: How It All Unraveled

Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only […]

Read More
March 17, 2017 | Business | by Alexian Chiavegato
Tech and Telcos: Before the War

Part One of Four For decades there’s been peaceful coexistence between a venerable market force and a bold upstart—telecommunications and technology—as both sides enjoyed infrastructural synergy and satisfying […]

Read More
March 7, 2017 | blog | by Alexian Chiavegato
How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their […]

Read More
February 24, 2017 | Engagement | by Alexian Chiavegato
3 Reasons Why Publishers Should Be on Snapchat

With Snap, Inc. going public in the coming days, the company and its popular app Snapchat have taken up an increasingly large portion of the news cycle. The […]

Read More
February 17, 2017 | Business | by Alexian Chiavegato
Spotlight on Marfeeler Aura, Strategic Partnership Manager

Aura is one of the original Marfeelers who joined the Sales Department after graduating with Honours in a Major of Journalism at Universitat Ramon Llull (Facultat de Comunicació […]

Read More
February 3, 2017 | Design | by Alexian Chiavegato
Making the Move to HTTPS

Surprisingly, HTTPS has been around for over two decades yet just recently it has been getting quite a lot of hype. HTTPS is a relatively simple way to […]

Read More
January 18, 2017 | by Alexian Chiavegato
Spotlight on Marfeeler Juan Carlos, AKA JC, Customer Success

Described by his colleagues as a “shining star” on the customer success team, JC describes himself as a bridge between Marfeel and their customers. In his current role, […]

Read More
January 12, 2017 | blog | by Alexian Chiavegato
Advances in Ad Formats Are Good News for Publishers

The mobile advertising landscape is constantly evolving. In the past several years we’ve seen formats like native advertising and video ads become major offerings from publishers aiming to […]

Read More
January 4, 2017 | blog | by Alexian Chiavegato
More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating […]

Read More
December 23, 2016 | Business | by Alexian Chiavegato
Keep calm and carry on writing content. We expect a dip in ad revenue after the holiday season. This is normal.

As the holiday season comes to a close, we expect Ad revenues to take a noticeable tumble. The good news is that you have nothing to worry about. […]

Read More
December 22, 2016 | Engagement | by Alexian Chiavegato
Facebook’s Fight Against Fake News Rages On

As digital publishing continues to evolve, publishers are faced with more choices on where to distribute the content they work tirelessly to develop. In recent years, social media, […]

Read More
December 14, 2016 | Business | by Alexian Chiavegato
Where Does Mobile Go in 2017?

As 2016 winds down and the new year draws closer, it’s time to look at what the next twelve months could mean for mobile publishers. This year saw […]

Read More
December 9, 2016 | Business | by Alexian Chiavegato
Online and Offline, Mobile’s Impact on Thanksgiving Weekend Grows

Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving […]

Read More
November 30, 2016 | Business | by Alexian Chiavegato
Going Fast, Faster, Fastest with 5G Technology

For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed […]

Read More
November 23, 2016 | Business | by Alexian Chiavegato
App or Website? Why Not Both?

With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in […]

Read More
November 16, 2016 | blog | by Alexian Chiavegato
Google Keeps Pushing from Mobile-Friendly to Mobile-First

The mobile revolution, like all technological updates, has been a long process. In the beginning, users browsed stripped-down mobile sites or desktop versions on their phones. That niche […]

Read More
November 10, 2016 | Business | by Alexian Chiavegato
How Digital Advertising Is “Making America Great Again”

Tuesday’s United States presidential election took a Brexit-like twist at the eleventh hour, and Donald Trump, who was trailing significantly in most forecasts, was elected the 45th president […]

Read More
November 2, 2016 | blog | by Alexian Chiavegato
Checking in on the Latest Quarterly Earnings Reports

In 2017, 75 percent of Internet use worldwide will take place on smartphones and tablets, according to a new study by Zenith. That number grows to 85 percent […]

Read More
October 26, 2016 | Business | by Alexian Chiavegato
Instant Articles Becomes More Publisher-Friendly

In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a […]

Read More
October 19, 2016 | Business | by Alexian Chiavegato
Holiday Shopping Is Right around the Corner

Candy canes and snowflakes won’t start appearing for a while yet, but for mobile publishers, we’ve reached the part of the calendar where the holiday season is truly […]

Read More
October 12, 2016 | Engagement | by Alexian Chiavegato
The Science of Mobile Marketing

Keying into human emotions has long been a tough task for advertisers. Making sure that consumers care about the advertisement you place before them is vital, but also […]

Read More
October 5, 2016 | Engagement | by Alexian Chiavegato
Mobile Marketing for the Younger Crowd

Marketing on mobile to Millennials and their younger counterpart, Generation Z, can be tricky. Trends change quickly and new apps spring up from seemingly nowhere to disrupt the […]

Read More
September 28, 2016 | blog | by Alexian Chiavegato
Coalition for Better Ads Promises to Grow Mobile Marketing

There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of […]

Read More
September 22, 2016 | blog | by Alexian Chiavegato
Adblock Plus Shies Away from Its Name

Last week Adblock Plus, the world’s leading ad blocker, announced a shift in strategy that caught the attention of the digital advertising industry: It’s about to launch a […]

Read More
September 13, 2016 | Mobile Advertising | by Alexian Chiavegato
It’s Time To Take Advantage Of HTTP/2

Amazon Web Services announced that Amazon CloudFront now supports HTTP/2 protocol. Marfeel is using Amazon Web Services (AWS) to bring our clients the best possible mobile publishing experience […]

Read More
August 31, 2016 | Engagement | by Alexian Chiavegato
Google Tightens the Rules on Interstitial Ads—Now What?

Google has concluded that interstitial advertising interferes with a positive mobile user experience, and starting next year will change its search rankings to dock points from mobile sites […]

Read More
August 25, 2016 | Business | by Alexian Chiavegato
Which Metric Matters Most to Mobile Advertisers?

Metrics make marketing and advertising outcomes concrete. They show which populations are affected by what advertisements, and make it easy to see what is and isn’t working. Over […]

Read More
August 17, 2016 | blog | by Alexian Chiavegato
The Great Divide and How to Bridge It

Mobile advertising is at a crossroads. It’s an incredibly effective way to reach consumers and readers, but it’s still relatively young and can easily go astray. Choosing the […]

Read More
August 10, 2016 | Business | by Alexian Chiavegato
Mobile Advertising Goes for the Gold at the Rio Olympics

The world was watching as the 2016 Summer Olympic Games officially kicked off in Rio De Janeiro Friday night with a spectacular opening ceremony. Citizens from 206 countries […]

Read More
August 3, 2016 | Business | by Alexian Chiavegato
Second Quarter Earnings Reports Show Big Gains for Mobile Advertising

For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in […]

Read More
July 27, 2016 | Business | by Alexian Chiavegato
Is Live Video The Next Big Step For Mobile Marketing?

Online media and, in effect, online advertising change rapidly. Over the past several years, mobile has leapfrogged all other platforms to take its spot at the top of […]

Read More
July 20, 2016 | Business | by Alexian Chiavegato
Google AMP Expansion to Ecommerce Sites Is Good News for Everyone

When Google launched its Accelerated Mobile Pages, or AMP, earlier this year, it was a big win for publishers. The AMP project gave them an opportunity to deliver […]

Read More
July 13, 2016 | Facebook | by Alexian Chiavegato
Mobile Technology and Developing Countries Have A Lot To Give To Each Other

The Internet and mobile devices have changed the way we work and play over the past two decades. In developed countries we have access to any information we […]

Read More
July 6, 2016 | Google | by Alexian Chiavegato
Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps […]

Read More
June 21, 2016 | Business | by Xavi Beumala
RTB: A Brief Refresher on Everybody’s Best Solution

If you haven’t been keeping up with the intricacies of real-time bidding (RTB), it’s understandable—RTB can be a confusing topic to grasp. But considering that real-time bidding (RTB) […]

Read More
June 15, 2016 | Mobile Advertising | by Xavi Beumala
In 2017, the Internet Will Overtake Television in Ad Dollars, and that’s OK with Us

We’ve heard it for years now—this is the Age of the Internet. According to new insights from PwC’s Global Entertainment and Media Outlook Report, 2017 will be the […]

Read More
June 8, 2016 | Mobile Advertising | by Xavi Beumala
What Mobile Marketers Can Learn from Mary Meeker’s 2016 Internet Trends Report

Each year, Mary Meeker of Kleiner Perkins Caufield & Byers produces a much-anticipated Internet Trends report with an abundance of useful information for the entire tech industry. This […]

Read More
June 1, 2016 | Business | by Xavi Beumala
Using Second-Screen Advertising and Content to Get to First Place

For the majority of us, watching television or a movie is no longer a solitary experience. Sitting down to watch a game or the newest episode of our […]

Read More
May 18, 2016 | Design | by Xavi Beumala
5 Ways To Instantly Upgrade Your Mobile Website

In 2016, if you aren’t using mobile wisely then you are not taking advantage of the fastest-growing medium in advertising. In 2015, mobile advertising revenues were up 66 […]

Read More
May 11, 2016 | blog | by Xavi Beumala
The Ad Blocking Dilemma and What We Can Do About It

Ad Blocking is a hot topic among mobile marketers these days, and for good reason. It poses a threat to how we do business, and presents a new […]

Read More
May 4, 2016 | Business | by Xavi Beumala
Ad Spending Revenue & ROI

We talk about it a lot here, but it bears repeating: mobile advertising is the present and the future, and it continues to grow quarter after quarter. According […]

Read More
April 27, 2016 | Design | by Xavi Beumala
Optimizing Your Video Ads in a Mobile World

With mobile advertising booming, it’s important to keep smaller screens in mind when making content, and specifically video, for multiple platforms. What might have been a great video […]

Read More
April 21, 2016 | Facebook | by Xavi Beumala
Facebook- All News, All the Time

The idea of social media started out as a way to keep up with friends and family while sharing interesting stories from your own life. Now, 12 years […]

Read More
April 6, 2016 | blog | by Xavi Beumala
The Bells, the Beauty & the Bar

Life on mobile never stops changing, and yet another dramatic development has unfolded over the past few months. Google Accelerated Mobile Pages (AMP), Facebook Instant Articles, and Apple […]

Read More
March 28, 2016 | Business | by Xavi Beumala
The Fight to Speed Up Mobile News

The strategic focus for publishers today is to grow their audience base, specifically on mobile. Analyzing where traffic is coming from, content users read, and ultimately what is […]

Read More
March 9, 2016 | Business | by Xavi Beumala
Who Controls the Mobile Web?

Ad blocking has been a much talked about topic amongst publishers, users, and even regulators. On one hand mobile users dislike unwanted, intrusive ads that pop up on […]

Read More
February 25, 2016 | Business | by Xavi Beumala
News Media in the Year of Mobile-First

  Among the many facets of mobile featured on today’s agenda—from gaming and education to crowd-sourcing and encryption—was a timely look at mobile’s growing importance to consumers, and […]

Read More
February 23, 2016 | Business | by Xavi Beumala
Marfeel’s AMP Compatibility: Changing the Game

It was just last fall that Google announced its Accelerated Mobile Pages (AMP) project, an open-source initiative dedicated to improving the mobile user experience in general, and solving […]

Read More
February 16, 2016 | Business | by Xavi Beumala
Is Mobile Everything?- Mobile World Congress 2016

In less than a week the planet’s best venue for mobile industry networking, business opportunities, and deal-making will open its doors. The GSMA Mobile World Congress (Barcelona, Feb. […]

Read More
February 9, 2016 | Business | by Xavi Beumala
Mobile: Super Bowl 50’s Most Valuable Player

So the long march through the NFL season has led at last to Super Bowl Sunday, and in 2016 this highly-anticipated, much-hyped, last-of-its-kind event had an especially golden […]

Read More
February 3, 2016 | Mobile Advertising | by Xavi Beumala
Do You, Mobile, Take This Smartphone User …

“It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with […]

Read More
January 26, 2016 | Business | by Xavi Beumala
Silver and Gold: The Race to Win the Digital Content War

While traditional software and device companies alike are contending for the eyes and dollars of consumers who live on the cutting edge, content is the broader issue on […]

Read More
January 19, 2016 | Business | by Xavi Beumala
How mobile design boosts readership and revenue

Our team is mobilized to try and solve a fundamental dilemma: how do we design the mobile experience to enhance engagement and increase revenue?

Read More
January 13, 2016 | Business | by Xavi Beumala
Mobilizing Marketing in 2016

Five years ago, it was an emerging trend. Today, it’s the new normal. It’s mobile, of course, and it’s already one of the fastest-growing media channels in history. […]

Read More
January 11, 2016 | Business | by Xavi Beumala
What goes up must come down: Ad budgets after the holidays 2015

According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. […]

Read More
January 4, 2016 | Business | by Xavi Beumala
Why You Need to Join the Mobile Revolution Now

Mobile is no longer Internet browsing’s little brother—not even close. After a tight battle, mobile has actually surpassed desktop use in the past six months, and now leads […]

Read More
December 23, 2015 | Business | by Xavi Beumala
Marfeel 2015 Recap

For our new and veteran readers alike, as 2015 comes to an end we’d like to recap what proved to be a momentous and very exciting year ─ […]

Read More
December 15, 2015 | Engagement | by Xavi Beumala
Rules of Engagement

As the Internet has matured, so have the ways in which we understand how consumers or readers interact with websites. Generally this is measured by engagement, or what […]

Read More
December 7, 2015 | Mobile Web Monetization | by Xavi Beumala
Show Me The Money: Monetization

“Establishing an online presence has multiple benefits, from the initial creation of viral content, its ongoing dissemination, as well as its ultimate monetization.” ­- Ken Poirot Globally, there […]

Read More
December 1, 2015 | Design | by Xavi Beumala
It’s All About Me, or U…X

A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our […]

Read More
November 18, 2015 | Business | by Xavi Beumala
Holiday Shopping Trends Toward Mobile

Holiday shopping is quickly approaching, which generally involves standing in long lines or racing through a sliding door at the crack of dawn to get the year’s newest […]

Read More
November 11, 2015 | Business | by Xavi Beumala
Mommy blog (or “Mobilizing Motherhood”)

A few months ago, Marfeel wrote a blog discussing why the 2015 Mobile World Congress matters to a mom blogger. The congress covered key issues pertaining to mobile […]

Read More
November 3, 2015 | Mobile Advertising | by Xavi Beumala
Survival of the Ad-est.

Today, we can apply the survival of the fittest theory, the popular expression that summarizes Darwin’s theory of natural selection, to the subject of mobile ads. Only the […]

Read More
October 20, 2015 | Business | by Xavi Beumala
To Block or Not to Block? Ads are the Question.

There’s much chatter these days regarding the big changes taking place with regards to ad-blocking. Ad-blocking is not new in the neighborhood. But, with the latest version of […]

Read More
October 6, 2015 | Business | by Xavi Beumala
The “Need for Speed”: A One Second Blog

With a vast majority of our lives now centered around mobile devices, there is no time to play the waiting game. The “need for speed” is of utmost importance […]

Read More
September 22, 2015 | Business | by Xavi Beumala
Mobile First- a necessity, not a choice.

In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield who reviews technology trends annually in May, predicted that Mobile would overtake fixed internet access by 2014. Her […]

Read More
September 14, 2015 | Business | by Xavi Beumala
Growing Mobile Ad Trends to Look Out for During 2015

Mobile is growing faster than all other forms of digital advertising and marketers are learning that they need to develop a mobile first- approach to keep their companies […]

Read More
August 26, 2015 | Business | by Xavi Beumala
Mobile Web Design that Speaks to Your Audience

Marketers are acutely aware of how important it is to understand their audience base. To increase sales, a marketer has to tap into the needs of their key […]

Read More
March 10, 2015 | Business | by manuelsofia
Free Apple Watch for partners who are not “Mobile-Friendly”

Google has announced that on April 21st they will boost the search ranking of optimized mobile websites and assign them the label, “Mobile-Friendly”. Those sites that suffer from poor performance will be penalized […]

Read More
March 5, 2015 | Business | by Marfeel
Our experience of awesomeness at Mobile World Congress

When we were a younger, less experienced start-up desperate to see our product go to market, it seemed it was us against the world. This week we have […]

Read More
March 4, 2015 | Business | by Marfeel
Rubbing shoulders with the global tech giants, a local mobile legend from Barcelona

Two years ago Techcrunch announced Barcelona was igniting as a technology hub. The 2015 Mobile World Congress will bring 90,000 people to Barcelona from around the world from every part of the mobile industry. This is Marfeel, one of the featured start-ups from that original article and we want to say that our tech hub is now on fire! We are all ready to rub shoulders with the global giants at the Mobile World Congress.

Read More
February 9, 2015 | Product Development | by Marfeel
Marfeel gives apps to publishers to complete its 360 degree mobile solution

Marfeel’s mobile solution now reaches readers in every way. Extensive development has finally given publishers an additional channel for reader engagement and revenue growth. Publications can be viewed as usual in a browser and now also as an app that you can download from an app store. Closing the circle on Marfeel’s mobile solution will deepen engagement for publishers and tap into new ad budgets.

Read More
February 3, 2015 | Product Development | by Marfeel
Zoom, Pan and Focus: New and Enhanced Gallery of Images

Publishers have asked for a way for their readers to engage with the striking visual content on their sites. A smart and intuitive solution has been found. The Marfeel team has developed a new and enhanced gallery of images where readers can zoom, pan and focus.

Read More
January 28, 2015 | Business | by Marfeel
Why the 2015 Mobile World Congress matters to a mom blogger

Publishers and bloggers just like marketers and advertisers cannot ignore how mobile is transforming the way we consume content. The biggest event related to mobile technology in the world is being held in Barcelona on March 2-5. Content creators of all shapes and sizes pay attention! What happens here will impact the readership and monetization of your publications.

Read More
January 21, 2015 | Business | by Marfeel
Start-ups Driving Media Diversity in the Digital Age

Juan I. Margenat from MARFEEL spoke on how business innovation has the potential to connect publishers and readers in new ways. The start-up’s innovations in mobile design and advertising have boosted engagement and revenue for its publishers. In a market where mobile design has become very expensive and monetizing content challenging, Marfeel has figured out a way to make it accessible even to small publishers.

Read More
January 19, 2015 | Business | by Marfeel
The media struggles with movement of readers to smartphones and tablets

Top print news and media sites lag behind on mobile performance according to a recent report by The Search Agency. Evidence suggests that traditional print news and media is not adequately responding to the massive movement of readers to smartphones and tablets.

Read More
January 16, 2015 | Design | by Marfeel
Two cool principles of design that drive engagement

“Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist.” — Rebecca Reubens

Read More
January 12, 2015 | Business | by Marfeel
What goes up must come down: Ad budgets after the holidays

According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. It is a time of the year when there is a predictable low point in the ad budget cycle. And that’s because everyone–consumers and advertisers–spent all their money over the holidays!

Read More
January 5, 2015 | Business | by Marfeel
Marfeel is Google certified for its mobile design solution

Marfeel is pleased to announce that it has been chosen by Google as a recommended vendor for optimizing websites for smooth functionality across all devices. Marfeel is certified by Google for the state-of-the-art mobile design it gives its partners, the speed and search engine optimization of its sites, the user experience and the overall business model.

Read More
December 12, 2014 | Uncategorized | by Marfeel
Top ten terms of programmatic advertising publishers need to know

Programmatic advertising just means using computers to sell advertising space, but the innovations this new system has created are staggering. It is in real-time, processed in milliseconds, based on real data, targeted and much more profitable.

Read More
November 27, 2014 | Product Development | by Marfeel
New comment system featured in Marfeel’s mobile experience

Publishers and bloggers have asked Marfeel to include a way that readers can comment on their publications and blogs. Marfeel has responded. Its new comment system integrates automatically and is now live.

Read More
November 24, 2014 | Product Development | by Marfeel
Responsive design’s visual effect made simple

The ongoing mission of this blog is to whittle down the complexity of mobile design into simple takeaways for publishers and bloggers going mobile or thinking about it. The source is the dynamic collaboration that happens every day as Marfeel’s specialists try to make a better mobile experience. Today, I’m writing about enhancing the mobile experience with outstanding design that makes images and videos responsive.

Read More