Blog

WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

IAB Publishes CCPA Specs; Google’s Privacy Moves; and Social Commerce Surging.   The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down to Jan. 1 On Monday, the IAB Tech Lab put out technical speculations that publishers can follow for real-time bidding transactions in order to…

Read more
WeeklyRoundup_NYTmobile

Ad Tech Weekly Roundup

Mobile Ad Inventory Jumps; The New York Times Pulling Programmatic Ads; and Publishers See Traffic Spikes from Google Discover   Mobile Video Ad Inventory Jumps 31% As Viewership Grows, Study Says PubMatic released a report stating that mobile ad video inventory went up 31% in Q3 from the previous quarter.…

Read more
WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Twitter bugs hurt sales; a humble TikTok; and Nielsen splits from ratings-based past.   How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower Twitter’s ad-targeting system has caused problems for the social media platform’s sales growth and may continue to do so. Two glitches limited Twitter’s precision in targeting…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Calls Truce With Publishers as It Unveils Facebook News A truce between Facebook and the publishers of news websites has been hashed out as the social media giant’s latest attempt at digital publishing has been unveiled. Facebook News can…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snap Posts Gains in Users, Revenue Recent changes to the website and the launch of new advertiser tools are the reasons for Snap Inc.’s report on another quarterly increase in users and revenue, according to The Wall Street Journal. The…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Instagram Further Tightens Third-Party Access to User Data Instagram’s new Basic Display API (application-programming interface) will eventually replace its current “Basic Permission,” which lets applications read users’ profile information and media. The Basic Display API will now provide the option…

Read more