A native of Barcelona, Manel is the type of person who likes to learn from everything he does, whether it’s traveling to Brazil, studying sociology, or understanding how […]
Part Four in a Four-Part Series Our story thus far: In the beginning, telcos ruled a world of their own making, riding high. Tech emerged from the sidelines […]
Part Three in a Four-Part Series Any profitable company does whatever it takes to stay that way, if it knows what it’s doing, and among technology companies Google […]
Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only […]
Part One of Four For decades there’s been peaceful coexistence between a venerable market force and a bold upstart—telecommunications and technology—as both sides enjoyed infrastructural synergy and satisfying […]
The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their […]
With Snap, Inc. going public in the coming days, the company and its popular app Snapchat have taken up an increasingly large portion of the news cycle. The […]
Aura is one of the original Marfeelers who joined the Sales Department after graduating with Honours in a Major of Journalism at Universitat Ramon Llull (Facultat de Comunicació […]
Surprisingly, HTTPS has been around for over two decades yet just recently it has been getting quite a lot of hype. HTTPS is a relatively simple way to […]
Described by his colleagues as a “shining star” on the customer success team, JC describes himself as a bridge between Marfeel and their customers. In his current role, […]
The mobile advertising landscape is constantly evolving. In the past several years we’ve seen formats like native advertising and video ads become major offerings from publishers aiming to […]
Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating […]
As the holiday season comes to a close, we expect Ad revenues to take a noticeable tumble. The good news is that you have nothing to worry about. […]
As digital publishing continues to evolve, publishers are faced with more choices on where to distribute the content they work tirelessly to develop. In recent years, social media, […]
As 2016 winds down and the new year draws closer, it’s time to look at what the next twelve months could mean for mobile publishers. This year saw […]
Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving […]
For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed […]
With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in […]
The mobile revolution, like all technological updates, has been a long process. In the beginning, users browsed stripped-down mobile sites or desktop versions on their phones. That niche […]
Tuesday’s United States presidential election took a Brexit-like twist at the eleventh hour, and Donald Trump, who was trailing significantly in most forecasts, was elected the 45th president […]
In 2017, 75 percent of Internet use worldwide will take place on smartphones and tablets, according to a new study by Zenith. That number grows to 85 percent […]
In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a […]
Candy canes and snowflakes won’t start appearing for a while yet, but for mobile publishers, we’ve reached the part of the calendar where the holiday season is truly […]
Keying into human emotions has long been a tough task for advertisers. Making sure that consumers care about the advertisement you place before them is vital, but also […]
Marketing on mobile to Millennials and their younger counterpart, Generation Z, can be tricky. Trends change quickly and new apps spring up from seemingly nowhere to disrupt the […]
There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of […]
Last week Adblock Plus, the world’s leading ad blocker, announced a shift in strategy that caught the attention of the digital advertising industry: It’s about to launch a […]
Amazon Web Services announced that Amazon CloudFront now supports HTTP/2 protocol. Marfeel is using Amazon Web Services (AWS) to bring our clients the best possible mobile publishing experience […]
Google has concluded that interstitial advertising interferes with a positive mobile user experience, and starting next year will change its search rankings to dock points from mobile sites […]
Metrics make marketing and advertising outcomes concrete. They show which populations are affected by what advertisements, and make it easy to see what is and isn’t working. Over […]
Mobile advertising is at a crossroads. It’s an incredibly effective way to reach consumers and readers, but it’s still relatively young and can easily go astray. Choosing the […]
The world was watching as the 2016 Summer Olympic Games officially kicked off in Rio De Janeiro Friday night with a spectacular opening ceremony. Citizens from 206 countries […]
For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in […]
Online media and, in effect, online advertising change rapidly. Over the past several years, mobile has leapfrogged all other platforms to take its spot at the top of […]
When Google launched its Accelerated Mobile Pages, or AMP, earlier this year, it was a big win for publishers. The AMP project gave them an opportunity to deliver […]
The Internet and mobile devices have changed the way we work and play over the past two decades. In developed countries we have access to any information we […]
People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps […]
If you haven’t been keeping up with the intricacies of real-time bidding (RTB), it’s understandable—RTB can be a confusing topic to grasp. But considering that real-time bidding (RTB) […]
We’ve heard it for years now—this is the Age of the Internet. According to new insights from PwC’s Global Entertainment and Media Outlook Report, 2017 will be the […]
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers produces a much-anticipated Internet Trends report with an abundance of useful information for the entire tech industry. This […]
For the majority of us, watching television or a movie is no longer a solitary experience. Sitting down to watch a game or the newest episode of our […]
In 2016, if you aren’t using mobile wisely then you are not taking advantage of the fastest-growing medium in advertising. In 2015, mobile advertising revenues were up 66 […]
Ad Blocking is a hot topic among mobile marketers these days, and for good reason. It poses a threat to how we do business, and presents a new […]
We talk about it a lot here, but it bears repeating: mobile advertising is the present and the future, and it continues to grow quarter after quarter. According […]
With mobile advertising booming, it’s important to keep smaller screens in mind when making content, and specifically video, for multiple platforms. What might have been a great video […]
The idea of social media started out as a way to keep up with friends and family while sharing interesting stories from your own life. Now, 12 years […]
Life on mobile never stops changing, and yet another dramatic development has unfolded over the past few months. Google Accelerated Mobile Pages (AMP), Facebook Instant Articles, and Apple […]
The strategic focus for publishers today is to grow their audience base, specifically on mobile. Analyzing where traffic is coming from, content users read, and ultimately what is […]
Ad blocking has been a much talked about topic amongst publishers, users, and even regulators. On one hand mobile users dislike unwanted, intrusive ads that pop up on […]
Among the many facets of mobile featured on today’s agenda—from gaming and education to crowd-sourcing and encryption—was a timely look at mobile’s growing importance to consumers, and […]
It was just last fall that Google announced its Accelerated Mobile Pages (AMP) project, an open-source initiative dedicated to improving the mobile user experience in general, and solving […]
In less than a week the planet’s best venue for mobile industry networking, business opportunities, and deal-making will open its doors. The GSMA Mobile World Congress (Barcelona, Feb. […]
So the long march through the NFL season has led at last to Super Bowl Sunday, and in 2016 this highly-anticipated, much-hyped, last-of-its-kind event had an especially golden […]
“It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with […]
While traditional software and device companies alike are contending for the eyes and dollars of consumers who live on the cutting edge, content is the broader issue on […]
Our team is mobilized to try and solve a fundamental dilemma: how do we design the mobile experience to enhance engagement and increase revenue?
Five years ago, it was an emerging trend. Today, it’s the new normal. It’s mobile, of course, and it’s already one of the fastest-growing media channels in history. […]
According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. […]
Mobile is no longer Internet browsing’s little brother—not even close. After a tight battle, mobile has actually surpassed desktop use in the past six months, and now leads […]
For our new and veteran readers alike, as 2015 comes to an end we’d like to recap what proved to be a momentous and very exciting year ─ […]
As the Internet has matured, so have the ways in which we understand how consumers or readers interact with websites. Generally this is measured by engagement, or what […]
“Establishing an online presence has multiple benefits, from the initial creation of viral content, its ongoing dissemination, as well as its ultimate monetization.” - Ken Poirot Globally, there […]
A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our […]
Holiday shopping is quickly approaching, which generally involves standing in long lines or racing through a sliding door at the crack of dawn to get the year’s newest […]
A few months ago, Marfeel wrote a blog discussing why the 2015 Mobile World Congress matters to a mom blogger. The congress covered key issues pertaining to mobile […]
Today, we can apply the survival of the fittest theory, the popular expression that summarizes Darwin’s theory of natural selection, to the subject of mobile ads. Only the […]
There’s much chatter these days regarding the big changes taking place with regards to ad-blocking. Ad-blocking is not new in the neighborhood. But, with the latest version of […]
With a vast majority of our lives now centered around mobile devices, there is no time to play the waiting game. The “need for speed” is of utmost importance […]
In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield who reviews technology trends annually in May, predicted that Mobile would overtake fixed internet access by 2014. Her […]
Mobile is growing faster than all other forms of digital advertising and marketers are learning that they need to develop a mobile first- approach to keep their companies […]
Marketers are acutely aware of how important it is to understand their audience base. To increase sales, a marketer has to tap into the needs of their key […]
Google has announced that on April 21st they will boost the search ranking of optimized mobile websites and assign them the label, “Mobile-Friendly”. Those sites that suffer from poor performance will be penalized […]
When we were a younger, less experienced start-up desperate to see our product go to market, it seemed it was us against the world. This week we have […]
Two years ago Techcrunch announced Barcelona was igniting as a technology hub. The 2015 Mobile World Congress will bring 90,000 people to Barcelona from around the world from every part of the mobile industry. This is Marfeel, one of the featured start-ups from that original article and we want to say that our tech hub is now on fire! We are all ready to rub shoulders with the global giants at the Mobile World Congress.
Marfeel’s mobile solution now reaches readers in every way. Extensive development has finally given publishers an additional channel for reader engagement and revenue growth. Publications can be viewed as usual in a browser and now also as an app that you can download from an app store. Closing the circle on Marfeel’s mobile solution will deepen engagement for publishers and tap into new ad budgets.
Publishers have asked for a way for their readers to engage with the striking visual content on their sites. A smart and intuitive solution has been found. The Marfeel team has developed a new and enhanced gallery of images where readers can zoom, pan and focus.
Publishers and bloggers just like marketers and advertisers cannot ignore how mobile is transforming the way we consume content. The biggest event related to mobile technology in the world is being held in Barcelona on March 2-5. Content creators of all shapes and sizes pay attention! What happens here will impact the readership and monetization of your publications.
Juan I. Margenat from MARFEEL spoke on how business innovation has the potential to connect publishers and readers in new ways. The start-up’s innovations in mobile design and advertising have boosted engagement and revenue for its publishers. In a market where mobile design has become very expensive and monetizing content challenging, Marfeel has figured out a way to make it accessible even to small publishers.
Top print news and media sites lag behind on mobile performance according to a recent report by The Search Agency. Evidence suggests that traditional print news and media is not adequately responding to the massive movement of readers to smartphones and tablets.
“Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist.” — Rebecca Reubens
According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. It is a time of the year when there is a predictable low point in the ad budget cycle. And that’s because everyone–consumers and advertisers–spent all their money over the holidays!
Marfeel is pleased to announce that it has been chosen by Google as a recommended vendor for optimizing websites for smooth functionality across all devices. Marfeel is certified by Google for the state-of-the-art mobile design it gives its partners, the speed and search engine optimization of its sites, the user experience and the overall business model.
Programmatic advertising just means using computers to sell advertising space, but the innovations this new system has created are staggering. It is in real-time, processed in milliseconds, based on real data, targeted and much more profitable.
Publishers and bloggers have asked Marfeel to include a way that readers can comment on their publications and blogs. Marfeel has responded. Its new comment system integrates automatically and is now live.
The ongoing mission of this blog is to whittle down the complexity of mobile design into simple takeaways for publishers and bloggers going mobile or thinking about it. The source is the dynamic collaboration that happens every day as Marfeel’s specialists try to make a better mobile experience. Today, I’m writing about enhancing the mobile experience with outstanding design that makes images and videos responsive.