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Ad Tech Weekly Roundup

Twitter bugs hurt sales; a humble TikTok; and Nielsen splits from ratings-based past.   How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower Twitter’s ad-targeting system has caused problems for the social media platform’s sales growth and may continue to do so. Two glitches limited Twitter’s precision in targeting…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Calls Truce With Publishers as It Unveils Facebook News A truce between Facebook and the publishers of news websites has been hashed out as the social media giant’s latest attempt at digital publishing has been unveiled. Facebook News can…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snap Posts Gains in Users, Revenue Recent changes to the website and the launch of new advertiser tools are the reasons for Snap Inc.’s report on another quarterly increase in users and revenue, according to The Wall Street Journal. The…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Instagram Further Tightens Third-Party Access to User Data Instagram’s new Basic Display API (application-programming interface) will eventually replace its current “Basic Permission,” which lets applications read users’ profile information and media. The Basic Display API will now provide the option…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Twitter Used Phone Numbers Provided for Security to Target Ads Twitter has confessed to “unintentionally” using phone numbers and email addresses that it collects for “two-factor authentication” for ad targeting. The social media site also claimed it has addressed the…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices MediaPost exclusively carried the news regarding Marfeel’s introduction of a new solution that reduces load time by a significant amount. The new technology can get load times down…

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