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Time to first CPU idle

5 ways you can speed up First CPU Idle

Load is not a single moment in time — it’s an experience that no one metric can fully capture. Shubhie Panicker, Google Engineer  Anyone familiar with optimizing their Lighthouse score will appreciate the multi-stage journey that begins whenever a new page is clicked. But, if there is one moment in the…

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Lighthouse test V6

Google Lighthouse Test V6 – Everything you need to know

You can say that a good online experience is subjective. Google’s lighthouse test wouldn’t. The Google Lighthouse test measures five key areas of a website’s performance and determines a score. And, like anything set by Google, this performance test is being constantly refined and updated. Improving the quality of your…

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WeeklyRoundup_5g

Ad Tech Weekly Roundup

Coronavirus most blocked word for advertisers; Facebook pledges $100M for publishers, and 5G put on hold for at least a year.   Companies Avoid Advertising Next to Coronavirus News It’s a coronavirus catch-22. Digital news publishers pumping out stories about the virus, but advertisers are asking to stay away from…

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WeeklyRoundup_FBLogo

Ad Tech Weekly Roundup

All coronavirus all the time; streaming video and Facebook platforms boom; Google asks for extension on phasing out third-party cookies   Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet You would expect people to spend more time streaming video when forced to stay inside and they are. However, more…

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WeeklyRoundup_TV

Ad Tech Weekly Roundup

How will coronavirus change consumer behaviors; a captured TV audience doesn’t necessarily mean profits, and Disney is trying to sell TrueX.   Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay? If you are not thinking about the coronavirus directly, you are probably thinking about how the pandemic will change…

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WeeklyRoundup_NBCUniv

Ad Tech Weekly Roundup

NBCUniversal bails on Snap; online advertising reacts to coronavirus; and protecting first-party data against privacy concerns.   Coronavirus climbs up keyword blocklists, squeezing news publishers’ programmatic revenues As the coronavirus ripples through the global economy, publishers will now feel some short-term pain as entities, brands, and platforms block terms associated…

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