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WeeklyRoundup_FBLogo

Ad Tech Weekly Roundup

All coronavirus all the time; streaming video and Facebook platforms boom; Google asks for extension on phasing out third-party cookies   Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet You would expect people to spend more time streaming video when forced to stay inside and they are. However, more…

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WeeklyRoundup_TV

Ad Tech Weekly Roundup

How will coronavirus change consumer behaviors; a captured TV audience doesn’t necessarily mean profits, and Disney is trying to sell TrueX.   Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay? If you are not thinking about the coronavirus directly, you are probably thinking about how the pandemic will change…

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WeeklyRoundup_NBCUniv

Ad Tech Weekly Roundup

NBCUniversal bails on Snap; online advertising reacts to coronavirus; and protecting first-party data against privacy concerns.   Coronavirus climbs up keyword blocklists, squeezing news publishers’ programmatic revenues As the coronavirus ripples through the global economy, publishers will now feel some short-term pain as entities, brands, and platforms block terms associated…

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WeeklyRoundup_Ub

Ad Tech Weekly Roundup

New OAREX report on the programmatic payment gap; Digital Censorship; Uber Monetizing Ad Space   OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue After Sizmek filed for bankruptcy last year, they owed quite a bit of money to ad tech companies and publishers. The issue of payments…

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WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Google Digital-Ad Probe; Twitter noodling ways to fight disinformation; and what does AdTech collaboration on a non-cookie world look like?   Google Resists Demands From States in Digital-Ad Probe The lead attorney in a joint investigation of alleged anticompetitive behavior by Google claims the company is refusing to surrender emails,…

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seo friendly evergreen content

How publishers can write SEO-friendly evergreen content

Evergreen content is not just a nice-to-have… it’s a growth mechanism no matter which industry.  Great content can help lower customer churn rate, build engagement, drive conversations with digital communities and expand your brand reach potential new customers. Whether you’re a high-flying SaaS company that wants to promote their project…

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