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WeeklyRoundup_Ub

Ad Tech Weekly Roundup

New OAREX report on the programmatic payment gap; Digital Censorship; Uber Monetizing Ad Space   OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue After Sizmek filed for bankruptcy last year, they owed quite a bit of money to ad tech companies and publishers. The issue of payments…

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WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Google Digital-Ad Probe; Twitter noodling ways to fight disinformation; and what does AdTech collaboration on a non-cookie world look like?   Google Resists Demands From States in Digital-Ad Probe The lead attorney in a joint investigation of alleged anticompetitive behavior by Google claims the company is refusing to surrender emails,…

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seo friendly evergreen content

How publishers can write SEO-friendly evergreen content

Evergreen content is not just a nice-to-have… it’s a growth mechanism no matter which industry.  Great content can help lower customer churn rate, build engagement, drive conversations with digital communities and expand your brand reach potential new customers. Whether you’re a high-flying SaaS company that wants to promote their project…

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WeeklyRoundup_instagram

Ad Tech Weekly Roundup

Instagram working to increase revenue for video producers; Strategies for video monetization; and learning from social media to attract subscribers.   Instagram Targets More Funding, Ad Revenue-Sharing, for Video Hub Video producers who had been hesitant to work with IGTV (Instagram’s platform for long-form videos) because they couldn’t make any…

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WeeklyRoundup-IAB

Ad Tech Weekly Roundup

IAB addresses post-cookie “apocalypse”; Fear of coronavirus cancels upcoming MWC; and things to consider while doing an ad refresh.   Post-Cookie Apocalypse, IAB Unveils ‘Project Rearc’ The Interactive Advertising Bureau (IAB) is about to embark on a project that will rebuild digital advertising without cookies.  Dubbed “Project Rearc” (for re-architecture),…

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WeeklyRoundup-UX

Ad Tech Weekly Roundup

Race to brand safety; embracing video ad monetization; and advertisers turn attention to publishers instead of data. ‘It’s a race to brand safety’ – how to battle ad keyword blocking It appears that the strict practice of brand safety is hurting the newspaper industry, which sometimes uses blacklisted words in…

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WeeklyRoundup_FBLogo

Ad Tech Weekly Roundup

Facebook “Clear History” issue; programmatic “clawbacks” are under fire; and early returns on CCPA.   Facebook’s ‘Clear History’ Tool Doesn’t Clear Anything Facebook made an announcement on “Data Privacy Day” in regard to the rollout of an Off-Facebook Activity tool that supposedly allows Facebook users to monitor and manage connections…

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WeeklyRoundup-chrome

Ad Tech Weekly Roundup

Google officially takes bite out of Chrome cookies; Twitter drops a dating app for privacy concerns, and header bidding coming to Connected TV.   Google Chrome Will Phase Out Third-Party Cookies by 2022 In a move that will affect more than half of all web users, and one that many…

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