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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Twitter Used Phone Numbers Provided for Security to Target Ads Twitter has confessed to “unintentionally” using phone numbers and email addresses that it collects for “two-factor authentication” for ad targeting. The social media site also claimed it has addressed the…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices MediaPost exclusively carried the news regarding Marfeel’s introduction of a new solution that reduces load time by a significant amount. The new technology can get load times down…

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5 Publisher Takeaways von der INMA Media Innovation Week 2019

Langsam aber sicher wird Hamburg zu einer zweiten Heimat für Marfeel. Ende September verbrachten wir 2 Tage auf der jährlichen INMA Konferenz. Es waren 2 sehr aufschlussreiche Tage vollgepackt mit interessanten Vorträgen von Publishern aus ganz Europa. Im Zentrum der Konferenz standen innovative Wege um Werbeumsätze & Digital-Abonnements zu erhöhen.…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snapchat Enables Three-Minute Ads and ‘Goal-Based’ Bidding In an effort to woo entertainment companies, Snapchat is making some changes to video formats it will allow advertisers to use. It is extending to three minutes the upper length of ads it…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate Brand-safety measurement got a boost when Nielsen Holdings PLC acquired a minority stake in a company that provides data on the nature or quality of video programming. The actual size of Nielsen’s…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… What You Should Know About Apple’s iPhone Event Most of the tech world was paying attention to Apple’s annual demonstration of its new or improved gadgets. Amongst the news items, Apple CEO Tim Cook finally put a price on Apple…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google’s Proposed Privacy Standards Are Also Friendly for Programmatic Advertising Tracking technology used by advertisers has enabled marketers to personalize ads to mobile and web users. Additionally, this method of advertising has generated companies like Google and Facebook a high…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Ad Prices Surge Due to Barrage by Presidential Hopefuls New rules to weed out presidential hopefuls running for the Democratic nomination in the U.S. has been a boon to Facebook. Ad prices to reach the targeted audience that lean…

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