Ad Implementations / Support

Implementation/modification	OAP		ENT
	Below 2K NetForMarfeel	Above 2K NetFor Marfeel	Below 1K NetForMarfeel	Above 1K NetForMarfeel
Direct Campaigns	Not accepted	Not accepted	15%	15%
Inline positions (i.e: Teads, Sunmedia, video ads, other partners)	No π approval required		Not accepted	π approval
Bottom/Top - Native, Programmatic	Accepted. No π ticked required/Leroy		Accepted No π ticked required/Leroy
Marfeel Sticky			Accepted No π ticket required/Leroy
Client's Sticky	Accepted. No π approval required		Not accepted	π approval
Scripts / wrappers	Not accepted	Support Review/PB	Not accepted	Support Review/PB + π approval
Interstitial	Accepted. No π approval required		Accepted. No π approval required
Widgets	Accepted. No π approval required		Accepted. No π approval required
Aggressivness Modifications	Accepted. No π approval required		Accepted. No π approval required
Multisize Modifications	π approval		π approval

Scripts / wrappers

Floating formats and scripts are impredictables- they can put ads where they want, and interfere with Marfeel positions, blocking HB, lazy loading or other features

Support/AM has to add to the ticket info about the script - AdNetwork, format, position, reason for the implementation;

Teck team has to check if the implementation is compatible with Marfeel and:

1. create PB added to π ticket for approval if position is inline and the implementation inline is allowed for this size of tenant
2. implement if the position is bottom or inter

Sticky

Sticky as a format vs external ad network serving sticky format

If tenant asks for the implementation of sticlky as a format - Marfeel sticky

If tenant asks for the implementation of sticky monetized by external Adnetwork the process depends of the size of the tenant

Inline positions (i.e: Teads, Sunmedia, video ads)

For ENT tenans above the threshold:

π will take into consideration the ad configuration of the tenant, % of Direct Campaigns and other inline implementations

Aggressivness Modifications

Standart set up - Default, Loose, Aggressive

For other modifications related to amount of ads - π approval required