Upload any video format to Amplify and publish anywhere

You asked and we delivered: stop converting videos before every post. Upload .MOV, .AVI, .WebM, .MKV and many more formats straight into Amplify, and the same file goes out to Facebook, Instagram, TikTok, YouTube and everywhere else — each one prepared automatically for the network’s requirements.

Until now, publishing a video meant a manual detour through a converter every single time: export the .MOV from your phone or editor, open a desktop tool or a third-party site, wait for the re-encode, save the MP4, upload, repeat. For teams pushing dozens of posts a day, that’s hours of busywork every week — and a constant risk that the converted file still fails at publish time because the size, codec, or duration doesn’t match what Instagram, TikTok, or YouTube expects.

That manual conversion step is gone. Amplify does the format work for you, in the background, for every network.

Here’s how you can get started:

• Upload any video, audio or image format — no conversion, no resizing
• Watch the live upload and transcoding status on the post, so you always know where the file is
• Publish or schedule at any moment and move on to the next thing — Amplify finishes the transcoding and delivers to every network in the background

Learn more in the Amplify articles for social media distribution guide

Upload once. Every platform gets what it needs.