Best-in-class content analytics for publishers
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Free
Real-time analytics
- Real-time analytics
- Best in class traffic channels attribution
- Identify hidden gems and amplify them up
- Measure the impact of your evergreen strategy
- Focus your production where your results are
Basic
Make your content work harder
- Everything in Free
- Understand what your lovers read and produce for them
- 3 months historical data
- Unlimited saved reports & sharing options
Best Value
Pro
Where everything comes together
- Everything in Basic
- More answers to more people
- Align Editorial, Audience, Advertising, Subscriptions, Engagement, Product, Multimedia and Affiliation teams
- Subscriptions & Conversions
- Understand how users browse your site
- Advanced data governance controls
- Roll-up accounts
Enterprise
Understand every user
Let's talk!
- Everything in Pro
- For at-scale organizations with advanced raw data needs
- Custom vars & user segments
- Funnels, Pivot tables & graphs
- Ideal for Personalization & Experimentation
| Feature | Free | Basic | Pro | Enterprise |
|---|
Core Platform
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Data Retention | Today | 3 months | 13 months 26 months add-on |
26m custom periods add-on |
| Metrics & Dimensions | Free | Basic | Pro | Raw |
| Loyalty funnel & RFV | New vs Returning | RFV | RFV | RFV |
| Tags & Tag Rules | – | – | ||
| Topics | – | – | ||
| Topic Categories | – | – | ||
| Topic Definitions | – | – | ||
| Syndicated Content & hreflang | – | – | – | |
| Page Metrics | – | – | – | $100 each metric |
| Page, Session & User Vars | – | – | – | Up to 3 vars $100 for extra var |
| Numeric metric filtering | – | – | – | |
| User segments | – | – | – | Up to 3 segments $50 for extra segment |
| Custom page technologies | – | – | ||
| Property Domains | Up to 2 | Up to 2 | Up to 3 $100 for extra domain $200 for 5 extra domains |
Up to 3 $100 for extra domain $200 for 5 extra domains |
| iOS & Android applications |
SDKs
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Web & AMP SDKs | ||||
| iOS & Android SDK | – | – | Add-on Choose Two |
|
| Apple News | – | – | ||
| Connected TVs SDK | – | – |
Engagement
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| HUD | basic | basic pro as Add-on | pro | pro |
| Recirculation data retention | – | 1 month | 3 months | 3 months |
| Recirculation reports | – | – | Up to 100 links per PV $1 per additional Million link |
Up to 100 links per PV $1 per additional Million link |
| Headline & Image A/B testing | – | – | Add-on Choose Two |
Reporting
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Compass | Basic | Basic | Basic + Date picker Compare |
Basic + Date picker Compare |
| Omnisearch | – | |||
| Article Details View | – | |||
| Explore | Basic | Basic+ Graphic Trends Google Annotations |
Compare Confidence ranges Custom Annotations |
Advanced Conversions Funnel Views Single Customer View exports Pivot tables Pivot Charts Pagination |
| Optimize | – | – | ||
| Advertising | – | – | ||
| Big Screen | ||||
| Good morning | ||||
| Good afternoon | ||||
| Content Opps | – | – |
Site Technology Module
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Technical SEO Audits | – | |||
| RUM Core Web Vitals | – | – | last 3 months | |
| RUM Core Web Vitals on Explore & API | – | – | – |
Conversions & Subscriptions
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Conversions | – | – | Up to 1000 per Million PV $1 per additional thousand |
Up to 1000 per Million PV $1 per additional thousand |
| Attributed Conversions | – | – | Up to 30 per Million PV $0.1 per additional |
Up to 50 per Million PV $0.1 per additional |
| in Compass View | – | – | ||
| in Optimize View | – | – | ||
| in Explore View | – | – | – | |
| Funnel View | – | – | – | |
| Single Customer View | – | – |
Multimedia
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| No code integration | – | |||
| Multimedia | – | Up to 1% of PVs with video plays | Up to 1% of PVs with video plays $250 per additional million plays |
Up to 2% of PVs with video plays $250 per additional million plays |
| On demand | – | |||
| Streaming | – | |||
| Connected TV SDK | – | – |
Copilot
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Marfeel Copilot | – | |||
| Marfeel Copilot+ | – | – | Seat Add-on | Seat Add-on |
Social
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Social media connectors | – | Facebook, Tik Tok, Reddit, Bluesky, Threads, Pinterest | Basic + LinkedIn, Instagram, Youtube, Whatsapp, Telegram |
Basic + LinkedIn, Instagram, Youtube, Whatsapp, Telegram |
| X (Twitter) connector | – | With Amplify | With Amplify | With Amplify |
| Social data in Article details | – | |||
| Social data in Explore | – | – | ||
| Social basic metrics | ||||
| Social advanced metrics | With Amplify | With Amplify | ||
| Social Posting | – | – | With Amplify | With Amplify |
| Social Posting Scheduler | – | – | With Amplify | With Amplify |
Affiliation
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Amazon Affiliation | – | – | ßeta | ßeta |
| HUD external URLs | – | – | Up to 10K external urls $300 per additional million |
Up to 10K external urls $300 per additional million |
Integrations
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Google Search Console | – |
Benchmarking
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| MarfeelCast Audience | ||||
| MarfeelCast Private Panel | – | – | $300 per connected panel | $300 per connected panel |
| SERP Monitoring | – | Up to 500 searches | Up to 1000 searches $5 per additional thousand |
Up to 1000 searches $5 per additional thousand |
| Roll Up Accounts realtime viewers | – | – | Unlimited | Unlimited |
| Roll Up Accounts analyst users | – | – | $350 per seat | $350 per seat |
Data Exports
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Explore CSV Export | – | 500 rows file | 500 rows file | 5000 rows file |
| Reporting API | – | – | 1 request per minute included $599 for 1 concurrent request |
1 concurrent request $599 extra concurrent request |
| Google Sheets Connector | – | Included with Reporting API | Included with Reporting API | Included with Reporting API |
| Data Exports to S3 and GCS | – | – | – | Add-on |
Data Certification
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| ACPM | – | Add-on | Add-on | Add-on |
Collaboration
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Saved Reports | – | |||
| Dashboards | – | |||
| Shared Workspaces | – | |||
| Scheduled Reports Slack & Teams | – | – | ||
| Scheduled Reports by Email | – | – |
User Management
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Viewer Seats | 30 | 30 | Unlimited | Unlimited |
| Analyst+ & Admin Seats | 1 | 2 | 10 $49 per additional seat |
Unlimited |
| ACLs data restrictions | – | – | ||
| SSO Google or Microsoft | – | – | Add-on Choose Two |
|
| Teams | – | – | ||
| Teams Data restrictions | – | – | – |
Support
| Free | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Account Management | – | – |