Marfeel Recommender

Keep readers hooked with personalized recommendations

Blend editorial curations and smart algorithmic recommendations to increase the engagement and recirculation of your content.

Powering smart recommendations at the world's top publishers

Marfeel Recommender

Maximize your content's engagement

No-Code Setup

Implement recommender modules easily with simple no code set up. Nail the look and feel of your publication so readers don’t think twice when clicking through to your next story.

Full Editorial Control

You define the rules based on your editorial criteria. Choose individual stories you want to promote, or define editorial guidelines and Recommender will choose the best options for you.

Easy Instrumentation

Recommender runs out of the box with no additional set up or instrumentation. Once you have Marfeel implemented, you just need to activate it and it works.

Ensure readers stay immersed in your news universe longer

Inline Recommendations

Make every article a homepage with inline recommendations

Keep the 70% of your readers that never hit your homepage engaged with your content with irresistible suggestions tailored to their interests in the body of your articles, in your sidebars, and at the bottom of your stories. And all with your own UI, so your modules don’t stick out like a sore thumb.
Marfeel Recommender - Inline recommendations on article page Marfeel Recommender - News for you widget Marfeel Recommender - Highlighted recommendation Marfeel Recommender - Recommendation card
Stop wasting it

Make Google Discover Traffic Stick

Most Discover readers vanish after one scroll. They read one paragraph, bounce and never return. The problem? Generic recirculation widgets buried at the bottom of the page. Marfeel Recommender detects this traffic and activates a smart, brand-matched recirculation flow at the 20–25% scroll mark when attention peaks. Personalized, high-engagement stories appear inline, keeping users engaged without intrusive overlays and transforming acquisition traffic into real audience growth.
Marfeel Recommender - Google Discover background
Marfeel Recommender - Google Discover article with recommendations
Homepage Optimization

Optimize your homepages modules and automate subsections

Optimize your homepage with your perfect mix of editorially curated stories and data-driven recommendations. Recommender reorders the best performing stories in the top positions so they get higher clicks and visibility, and continuously updates them in real time.
Marfeel Recommender - Homepage layout Marfeel Recommender - Homepage optimization background Marfeel Recommender - Top stories carousel
Paywalled Content Paywalled Content

Personalized experiences for subscribers and non-subscribers

Use your recommendations to boost subscriptions. Define how aggressive your paywall is, and deliver contextual recommendations that take into account user behavior to show the stories that are most likely to drive the business outcomes you want.
Marfeel Recommender - Paywall content base Marfeel Recommender - Paywall content thumbnail Marfeel Recommender - Subscription locker Marfeel Recommender - Paywall content thumbnail - 2 Marfeel Recommender - Subscription locker - 2 Marfeel Recommender - Paywall content thumbnail - 3 Marfeel Recommender - Subscription locker - 3
Branded Content

Get eyes on your branded content

Driving traffic to branded content can be challenging. Using Recommender, you can improve visibility and engagement by placing key pieces of branded content in high performing spots anywhere on your site while optimizing headlines to boost click-through rates.
Marfeel Recommender - Branded content base Marfeel Recommender - Top stories with branded content Marfeel Recommender - Sponsored content label
Automate Section & Author Pages

Optimize your section modules, automatically

Automatically enhance the performance of your section pages by highlighting the most popular articles within each section and incorporating your own editorial curations. Ensure your best content is easily discoverable while improving your site’s SEO.
Marfeel Recommender - Section page with sports category Marfeel Recommender - Top stories ranked module Marfeel Recommender - Section recommendation cards
Content Exclusions

What you don't show is just as important as what you do

Apply your editorial criteria to exclude specific stories, topics, and entire sections contextually with precise filters. You set the guardrails and Recommender will intelligently decide how to operate within them to give you the best performance.
Marfeel Recommender - Recommender feed restrictions panel Marfeel Recommender - Article card with exclusion Marfeel Recommender - Exclusion action icons Marfeel Recommender - Click cursor Marfeel Recommender - Exclude this article tooltip
Warm Up

Warm up your content to maximize its distribution

Boost article visibility step by step by featuring them on your homepage, sharing them on social media, and leveraging flowcards to maximize reach—positioning them for success on platforms like Google Discover.
Marfeel Recommender - Content warm up homepage viewFacebookTwitter Marfeel Recommender - Social media post cardInstagramLinkedIn Marfeel Recommender - Mobile article view Marfeel Recommender - Flowcard article preview
Cross-Site Recommendations

Boost traffic for sister properties with cross-site promotion

Drive cross-site traffic and boost unique users by encouraging readers to explore content from sister publications or related sites, enhancing overall traffic, brand exposure, and recirculation across your network.
Marfeel Recommender - News site with cross-site recommendations Marfeel Recommender - Sports site receiving cross-site traffic Marfeel Recommender - Cross-site traffic arrow
Geo-Targeted Recommendations

Deliver relevant local content to your readers

Surface content that is pertinent to the user’s region or city, such as local news, events, or weather updates. Enhance relevance and engagement by delivering location-specific content, improving user experience and connection with your audience.
Marfeel Recommender - US map for geo-targeting Marfeel Recommender - Chicago local news card Marfeel Recommender - Atlanta local news card Marfeel Recommender - New York local news card
Infinite Scroll

Drive your readers from one story to the next with infinite scrolling

Keep your readers engaged with a seamless experience that automatically surfaces relevant, high-performing articles as users scroll, going from one story to the next with zero clicks.
Marfeel Recommender - Mobile infinite scroll view Marfeel Recommender - Next article loading
Marfeel Recommender

Align your newsroom with the goals of your business

Understand what content is performing and why

Smart content recommendations that grow traffic, engagement, and help you monetize better.

Marfeel dashboard