Any source
Connect everysystem that knowsyour readers
Pull reader data from BigQuery, Amazon S3, Google Cloud Storage, Mailchimp, Piano, Brevo or a plain CSV file, once or on a schedule. Marfeel matches each record to the readers on your site.
Marfeel CDP
One profile for every reader,from every source
Bring reader data from your site, email and subscription tools into one profile, and turn it into audiences you can act on. The data stays yours.
Built for the newsrooms of the world’s smartest publishers
Marfeel CDP
The customer data platform built for publishers
Any Data Source
Connect your warehouse, your email and subscription tools, or a CSV file. If your readers’ data lives there, it can come in.
One Reader Profile
Emails, cookies, devices and subscriber IDs resolve to one reader, with hundreds of properties and every visit in one place.
Ready To Act On
Group readers into audiences that stay fresh on their own, and personalize your site for them from day one.
Go from unknown visitorsto readers you know
Your data
Your readers’ datastays yours
You own every data point you bring in. Marfeel infers nothing about your readers, never shares it with other publishers, and records each reader’s consent on their profile.
Identity
One reader, howevermany IDs they have
Email, cookies, app devices and subscriber IDs merge into one profile. No custom matching to build. Load your CRM today and recognize a subscriber on their very first visit.
Single customer view
Everything you knowabout a reader,on one screen
See each reader’s visits, reading time and stories next to their properties, consents and audiences. Search by email and get the whole picture in a click.
Segment builder
Mix what readers dowith what you knowabout them
Combine any signal from Marfeel Analytics with your own data in one rule: readers of the World section whose language is Spanish. The count of readers, contacts and devices updates as you type.
Audiences
Audiencesyour teams ask for
Sport fans, readers who dropped out of the checkout, subscribers going quiet. Build them from rules, import them from your tools, and keep them fresh on their own.
Activation
Act on everyaudience, startingwith your own site
Give each audience its own banner, recommendation or offer on your website through Marfeel Experiences, and update it as readers move between audiences. More channels are on the way.
Connected to Analytics
See how eachaudience reads
Use your audiences and reader properties as filters in Marfeel Analytics. Your CDP and your analytics already share the same data, so there is nothing to sync.
Put your first‑party data to work
The customer data platform built for publishers, connected to the rest of Marfeel
