Trusted by the newsrooms of the world’s smartest publishers
Start in Compass
Right whereyou spot it
Compass shows you which story is taking off. Open Paid Social on it and the headline, photo and link come along, so your ad starts from the story, not from a blank form.
Boost a post
Boost the postthat’s working
Every Facebook and Instagram post that shares the story is listed with its numbers, so you can see which one is already winning. Press Boost on it and Marfeel suggests the ad set from your Meta account. Boost, done.
New ads
A fresh adthat fills itselffrom the story
Pick an ad set and the ad fills itself from the story. Choose an on-brand layout, frame the photo, add a version for Stories and Reels, and check how it looks on Facebook and Instagram before it runs.
Ad copy
Marfeel Copilotwrites the copy
Skip the blank page: it reads the article and suggests ad lines written for it. Pick the one you like, tweak it if you want, and publish.
Paid reporting
Every cent,in view
Know which ads earn their budget. Results, cost per result and spend sit side by side for every ad, ad set and campaign, so you can sort by spend and see where your budget goes.
Explore
Your paid numbers,in your reports
Spend, impressions, results, CTR, CPM and cost per result live in Explore, by campaign, ad set or ad. Read paid next to the rest of your audience data and report on it all in one place.
Review and control
Nothing goes liveuntil you say so
Filter ads by Pending Review or Paused status, see how each one performed, and turn it on or off right from its row. You decide what runs and what stops.