Amplify schedules by the minute, with gaps up to 12 hours

Amplify recommender schedules now take start and end times down to the minute, and automatic posts can be spaced up to 12 hours apart.

Until now, a time period snapped to the top of the hour and the longest gap between automatic posts was 60 minutes. That made it hard to match a schedule to how your newsroom actually works: kicking off right after a 6:45 morning briefing, or posting a handful of evergreen pieces across a quiet weekend instead of one every hour.

Here’s how you can get started:

• Open a time period in your feed’s Schedule settings and set its start and end to any minute, not just the hour
• Pick a posting frequency of every 2, 3, 4, 6, 8 or 12 hours for slower stretches of the day or week
• Keep the existing 5 to 60 minute options for your busiest windows

Posts using a specific start minute or one of the longer frequencies now publish at exactly that time, with no random delay.

Your schedule, your timing, down to the minute.

Learn more in the Amplify autopilot mode for automatic social posting guide