Instagram saves now show in Amplify and Explore

Your Instagram posts in Amplify now show how many times they were saved. Look for the Saved count, marked with a bookmark icon, on your Instagram post cards.

A save says more than a like: someone decided your post was worth coming back to. If you ask your audience to save your carousels, guides or explainers, you can now check whether they do, with the same Saved metric Instagram Insights reports.

Saves are also in Explore as the Social Saved metric, so you can bring them into your social reports.

A few things to know:

• Saves cover Instagram feed posts and Reels. Instagram doesn’t report saves for Stories.
• Posts published before September 21, 2026 have no saves data, so the count is hidden for them instead of showing 0.
• Saves count toward Social Interactions and its ratios per post, per follower and per view.

Learn how each metric is calculated in the social media metrics and dimensions reference.

Likes show attention. Saves show intent.