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New control over multimedia tracking behavior

Publishers can now control how multimedia activity is tracked on their pages using setMultimediaTracking. The controls apply end-to-end: both the decision to track and the shape of data in video and audio events respect the publisher’s configuration.

Different pages and audiences have different needs. Some publishers want full multimedia metrics; others need to limit or anonymize what’s collected, whether for privacy requirements, regional compliance, or specific editorial contexts. Until now, multimedia tracking was always on with no consent-level control.

Here’s how you can get started:

  • Disable tracking entirely: call window.marfeel.cmd.push(['compass', c => c.setMultimediaTracking(false)]). No events are sent and no engagement metrics are recorded.
  • Anonymize tracking: call window.marfeel.cmd.push(['compass', c => c.setMultimediaTracking('anonymous')]). Multimedia metrics continue flowing, but user-identifying information is removed from the payload.
  • Restore full tracking: pass true to re-enable complete event collection with user context.
  • Check the current mode: call getMultimediaTracking() on the compass instance. Returns true, false, or 'anonymous'.

Multimedia tracking remains fully active by default unless you configure it otherwise.

Learn more in the Multimedia Tracking: Marfeel SDK Setup and Providers guide