More accurate New original articles for multi-brand accounts

We fixed a data-accuracy issue in the New original articles metric in Explore. For build-up (multi-brand) accounts, it was counting the same original article once for every member site carrying it, inflating the total. On other sites, articles that had been very recently syndicated weren’t always matched back to their original, which could undercount them.

If you use this metric to track how much original content is being published, the number could previously disagree with what the Original Content view shows for the same period. That’s fixed now: New original articles matches the Original Content view.

No action is needed on your end, the corrected count applies automatically going forward.

New original articles is now also available as a featured KPI in Compass, for Enterprise customers. For details on how originals and their syndicated copies are matched, see the syndicated content metrics and dimensions.

Numbers you can trust, wherever you look.