Syndicated content Metrics & Dimensions
Syndicated content dimensions let you filter, group, and analyze syndicated content by authorship, editorial sections, publication details, and categorization.
Dimensions
Section titled “Dimensions”Is Syndicated Content
Section titled “Is Syndicated Content”Indicates whether a content item is a syndicated version of an original article. Possible values: true , false .
Original Content Authors
Section titled “Original Content Authors”Returns the authors of the original article from which the syndicated version is based. This can differ from the byline on the republished version.
Original Content Folder
Section titled “Original Content Folder”Identifies the folder (e.g., /sports/ , /politics/ ) from the original content’s URL structure. Useful for grouping content by its original editorial section.
Original Content Host
Section titled “Original Content Host”Specifies the domain where the original content was first published. Example: example-news.com .
Original Content Publish Time
Section titled “Original Content Publish Time”The timestamp when the original article was first published. Useful for tracking distribution lag across syndicated versions.
Original Content Sections
Section titled “Original Content Sections”Editorial sections associated with the original content (e.g., “World News”, “Opinion”). These may differ from the sections applied on the syndicated copy.
Original Content Tags
Section titled “Original Content Tags”Tags or keywords applied to the original article. Helps classify syndicated content based on its original editorial metadata.
Original Content Title
Section titled “Original Content Title”The headline of the original article, independent of how the title may appear on syndicated versions.
Original Content URL
Section titled “Original Content URL”The canonical URL of the original article. Use it to group all syndicated versions under the same content cluster.
Metrics
Section titled “Metrics”New Original Articles
Section titled “New Original Articles”The total number of new original articles published within the timeframe of your choice, counting all syndicated copies that share the same original source as a single piece of content. It relies on the same original-source detection as the dimensions above: content where Is Syndicated Content is true is grouped under its Original Content URL and counted only once, so republished copies never inflate the figure.
Use it together with these dimensions to measure your true editorial output. For example:
- Group by Original Content Authors to see how many original stories each author or team produces.
- Compare New Original Articles with New Articles to understand how widely your content is being syndicated across the group.
- Break it down by Original Content Sections or Original Content Host to analyze original production per section or property.
New Original Articles is available in Explore for Enterprise customers.
What dimensions are available for syndicated content analysis?
Syndicated content dimensions include Is Syndicated Content, Original Content Authors, Original Content Folder, Original Content Host, Original Content Publish Time, Original Content Sections, Original Content Tags, Original Content Title, and Original Content URL. These allow filtering and grouping by authorship, editorial sections, publication details, and categorization.
How can I track when the original syndicated article was published?
Use the Original Content Publish Time dimension. It returns the timestamp when the original article was first published, making it useful for tracking distribution lag across syndicated versions.
How do I group all syndicated versions of the same article?
Use the Original Content URL dimension. It provides the canonical URL of the original article, allowing you to group all syndicated versions under the same content cluster.