Google Discover monitoring data and visibility scores
Marfeel collects the Google Discover feed from hundreds of cities worldwide, consolidates the information in real time, and makes it available for fast, in-depth exploratory analysis. This data powers the Discover Monitoring dashboards where editorial teams track trending content across regions and topics.
How Marfeel calculates the visibility score
Section titled “How Marfeel calculates the visibility score”Marfeel Monitoring does not have access to the exact number of times an article is displayed on the Google Discover feed or its total page views. Instead, Marfeel relies on a calculated visibility score as a proxy metric for page views. The visibility score is directly correlated to how long an article is displayed and its position within the feed. The higher an article appears and the longer it stays, the more visibility it receives, which translates to more page views.
Marfeel also detects the topics of a post using Google’s own classification, allowing users to see high interest, niche, or seasonal topics.
The anatomy of Google Discover
Section titled “The anatomy of Google Discover”The Google Discover feed typically features 20 articles and offers a highly personalized experience tailored to individual user preferences and location. The composition of the feed typically consists of:
- 40% of the content focuses on general interest topics that appeal to a wide audience.
- 30% of the content is geo-targeted based on the user location.
- 30% of the content is user interest based.
Marfeel Discover Monitoring only has visibility of general interest and geo-targeted content. Marfeel Discover Monitoring has no visibility of content featured based on individual user interests.
Interpreting visibility vs. traffic
Section titled “Interpreting visibility vs. traffic”The richness of the Google Discover feed may cause discrepancies between the visibility of an article on Marfeel Monitoring and its observed traffic on Marfeel Compass. As a rule of thumb:
- If an article has high visibility on Marfeel Monitoring, it very likely has a lot of traffic on Marfeel Compass.
- If an article has a lot of traffic in Marfeel Compass but does not appear in Marfeel Monitoring, it means Google Discover is featuring the article only in a certain region (reducing its visibility) or to certain users based on their interests. Identifying these stories will help you understand your audience’s interests.
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What is the visibility score in Marfeel Discover Monitoring?
The visibility score is a calculated proxy metric for page views. It is directly correlated to how long an article appears on the Google Discover feed and its position within the feed. Articles that appear higher and stay longer receive a higher visibility score.
What parts of the Google Discover feed can Marfeel monitor?
Marfeel Discover Monitoring has visibility of general interest content (40% of the feed) and geo-targeted content (30%). It cannot track the remaining 30% that is personalized based on individual user interests and browsing history.
Why does an article show traffic in Compass but not appear in Marfeel Monitoring?
This means Google Discover is featuring the article only in a certain region, reducing its monitored visibility, or serving it to specific users based on their personal interests. Identifying these stories helps you understand your audience’s interests.