SERP monitoring for Top Stories, Videos and Google News
Marfeel SERP Monitoring is a real-time SERP tracking tool built specifically for news SEO and editorial teams. It monitors the search engine results page (SERP) elements that generate the highest click volume for publishers, and it lets you compare performance between desktop and mobile:
Top StoriesOrganic resultsVideosGoogle News
Publishers compete constantly for the top spot in SERPs, especially in the Top Stories and Videos modules. Achieving and maintaining high rankings is challenging because of constantly changing search algorithms, sophisticated competitors, and the diverse nature of search queries. Marfeel’s SERP Monitoring module, part of the broader Marfeel Monitoring suite, is designed to give publishers the real-time data they need to stay ahead.
Many SERP tracking tools are limited to overall keyword rankings. As any news SEO professional knows, ranking for long-tail keywords in organic search is not enough. Low-volume long-tail keywords will not drive meaningful traffic or give your brand the visibility you seek. By providing real-time data and analytics, Marfeel SERP Monitoring helps publishers make informed decisions about their content and SEO strategies, improving their chances of ranking higher on SERPs.
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Factors that affect SERP results
Section titled “Factors that affect SERP results”Device type, country, and language are the three main factors that affect SERP results beyond the search query itself.
- Device type:
- SERPs can differ significantly depending on whether the search is conducted on a mobile device or a desktop.
- Certain SERP elements, such as the Top Stories module, may appear differently on mobile devices than on desktops.
- Country:
- Search results can vary greatly depending on the location of the searcher. For example, a publisher can be ranked number 1 across all modules in the UK but none in the US.
- Google uses the searcher’s IP address to determine their location and provide relevant search results for that specific country.
- Language:
- Google’s algorithm takes into account the language of the search query and the language of the content to provide relevant results.
- Publishers should ensure that their content is optimized for the language of their target audience to improve their chances of ranking higher in search results.
Marfeel’s SERP Monitoring module accounts for all three factors, providing real-time data and analytics on a publisher’s performance in various SERP elements based on device type, country, and language.
Ready to get started? Learn how to track SERP performance.
Frequently asked questions
Section titled “Frequently asked questions”What SERP elements does Marfeel SERP Monitoring track?
Marfeel SERP Monitoring tracks Top Stories, Organic results, Videos, and Google News. It also lets you compare performance between desktop and mobile devices.
What factors affect SERP results for publishers?
Three main factors affect SERP results: device type (mobile vs. desktop), country (Google uses IP-based location to serve local results), and language (Google matches the search query language to content language).
Why is tracking Top Stories and Videos more important than organic keyword rankings?
Ranking for long-tail keywords in organic search alone is not enough for news publishers. Top Stories and Videos modules generate a high volume of clicks and deliver the brand visibility that low-volume long-tail keywords cannot provide.