Apple News tracking, TikTok monitoring, sessions and more

Here you will find all the major changes coming to our platform over the coming days. If you have any questions about any of these items, please speak with your account manager, we’ll be happy to delve into them with you.

Marfeel is now a certified Apple News Analytics Provider

Marfeel can now track your Apple News traffic. We continue delivering on our vision to provide you the most complete and comprehensive view of your audience and your acquisition that can drive strategy and decision-making at the highest level.

Find out how to activate Apple News tracking for Marfeel Analytics.

Monitoring TikTok accounts

You asked and we delivered. As of this week, Social Monitoring now allows you to monitor TikTok! The only thing you have to do to get started is add the TikTok accounts you want to monitor when creating your custom social boards, and Marfeel will show you all the videos they’ve published with useful metrics like: plays, likes, comments, shares, and bookmarks.

Find out more about TikTok monitoring metrics and interaction data.

Marfeel Monitoring is moving out of BETA

Marfeel Monitoring is officially moving out of its Beta phase! You can now purchase an account directly online. To ensure a smooth transition, we’re providing all users with a 10-day grace period to continue using Monitoring as usual. After this period, a paid account will be required to maintain full access. For those not ready to upgrade, Marfeel Monitoring will continue to offer a free version with limited features.

3000 new cities added to Google Discover Monitoring

We’re continuing to extend our coverage of Google Discover Monitoring with over 3000 new cities that can be targeted and monitored. This will allow publishers to narrow in on more countries and regions around the world, enabling hyper-local news strategies using unique data that you can’t find anywhere else.

Session tracking is coming to Marfeel

We are adding sessions tracking to the Marfeel platform. Going forward, sessions metrics will be available for Marfeel Enterprise accounts.

Find out more about sessions by visiting our sessions tracking documentation.

Traffic attribution model improvements

We are introducing changes to our traffic attribution models aimed at giving publishers a more accurate understanding of traffic acquisition sources. These changes will include unifying Dark Social attribution criteria for desktop and mobile traffic, bookmark traffic, and re-classification of some Search traffic as Direct to more accurately reflect user intent. All of these changes will be deployed on Monday October 7th.

Find out more about our attribution improvements here.

Can Marfeel track Apple News traffic?

Yes. Marfeel is a certified Apple News Analytics Provider. Once activated, Apple News traffic appears alongside other acquisition sources in your analytics dashboards. Learn how to set it up in the Apple News tracking guide.

Does Marfeel Social Monitoring support TikTok?

Yes. Social Monitoring now supports TikTok. You can add TikTok accounts to your custom social boards and track metrics like plays, likes, comments, shares, and bookmarks. See the full details in the social monitoring metrics documentation.

What changed with Marfeel Monitoring after the beta phase?

Marfeel Monitoring moved out of beta and is now available for purchase online. Existing users received a 10-day grace period before a paid account was required. A free version with limited features remains available.