Apple News tracking for Marfeel analytics
Marfeel supports Apple News analytic events. You can visualize and measure traffic from Apple News directly through the Marfeel analytics dashboards, segmenting it by medium, source, and page technology.
How Apple News tracking works
Section titled “How Apple News tracking works”Apple News is classified as a Page Technology in Marfeel. Like other dimensions, you can use it to segment traffic from Apple News and carry out meaningful analysis.
Once Apple News tracking is activated, it appears alongside other Page Technologies such as AMP, iOS, and Android native apps. You can click it to apply it as a filter across your dashboards.
Available filters and dimensions
Section titled “Available filters and dimensions”Marfeel classifies Apple News traffic in three ways based on the traffic attribution model:
- Traffic Medium =
Apple News - Traffic Source = Apple Referral source i.e. Today feed, Stocks, Widgets, Your Channel, Recirculation end of article more from, Recirculation end of article related stories, etc.
- Page Technology =
Apple News
Apple News limitations
Section titled “Apple News limitations”- Apple News users are private and generate a new user for each article, so individual user tracking is not possible.
- Some engagement metrics are not available for Apple News users.
Activating Apple News tracking
Section titled “Activating Apple News tracking”To activate Apple News tracking, contact your account manager. They will help you get set up so you can begin tracking Apple News traffic through Marfeel.
How does Marfeel classify Apple News traffic?
Marfeel classifies Apple News traffic in three ways: Traffic Medium set to Apple News, Traffic Source showing the specific Apple referral source (Today feed, Stocks, Widgets, Your Channel, etc.), and Page Technology set to Apple News.
What are the limitations of Apple News tracking?
Apple News users are private and generate a new user for each article, so individual user tracking is not possible. Some engagement metrics are also not available for Apple News users.
How do I activate Apple News tracking in Marfeel?
To activate Apple News tracking, contact your Marfeel account manager. They will help you get set up so you can begin tracking Apple News traffic through Marfeel analytics dashboards.