Marfeel Copilot overview — AI features for newsrooms
Marfeel Copilot is an AI-powered suite of features designed to help newsrooms get more done every day. It combines the power of large language models (LLMs) with publisher’s historical data, allowing everyone to spend more time on the best parts of their jobs.
Marfeel Copilot features
Section titled “Marfeel Copilot features”Currently, these features are available as part of Marfeel Copilot+:
- AI Suggestions : Document and selection-level AI Suggestions. Management of AI Suggestions at the organizational level for practice and knowledge sharing, responsibly. Read more.
- Linking : AI-based content to link suggestions and automatic linking. Read More.
- Browser Extension : Browser extension allows users to access Marfeel realtime data and Marfeel Copilot+ Suggestions where you work. Read more.
- Writer : You can use Marfeel AI Writer to create and edit content with Marfeel Copilot Suggestions built-in. Read more.
- It integrates as an assistant which lets you chat with your data. Say goodbye to queries, ask questions to Marfeel like a human in natural language via the Omnisearch bar autonomously.
Marfeel’s approach to generative AI empowers editors to do their jobs better by sparking ideas, demystifying data, and making the blank canvas a thing of the past. Editors can focus on delivering comprehensive, thorough content that addresses reader questions and takes breaking news beyond basic information to provide in-depth coverage.
By adding Marfeel Copilot+ to your Marfeel plan, you and everyone in your organization can write more compelling stories faster. Marfeel Copilot+ is not the only AI-powered tool available, but here is what sets it apart:
- Marfeel Copilot+ AI Suggestions are trained on your data: on your audience, engagement, readership, headline A/B tests, social interactions and Google Search Console first-party data — all taking into consideration the language, tone of the section, and author of articles.
- Works where you work. Marfeel Copilot+ seamlessly blends into the newsroom’s daily habits for Ideation, Editing, and Distribution stages whether embedded in UI elements like the Heads Up Display (HUD) and the Writer or in the Chrome Extension for off-property investigations on press releases, agency feeds, or international news outlets.
- Marfeel Copilot+ is lightning fast and features a unique and highly flexible text editor, natively integrating AI Suggestions as first-class citizens.
Marfeel Copilot+ usage limits
Section titled “Marfeel Copilot+ usage limits”To ensure optimal performance and fair use across all users, your access to Marfeel Copilot+ features can be reduced depending on your usage.
What counts as an AI response?
Section titled “What counts as an AI response?”Every time you perform an AI action (including creating new content, editing existing content, using Marfeel Copilot+ Suggestions, asking a question, adding a link, etc.) and receive a response from Marfeel Copilot+, it is counted as an AI response.
Each time you click Regenerate, it is counted as an additional AI response.
How do I know if Marfeel Copilot’s responses are accurate?
Section titled “How do I know if Marfeel Copilot’s responses are accurate?”Marfeel Copilot is most effective for streamlining your workflows. For example, it can suggest titles, highlights, leading paragraphs, summarize articles or help you brainstorm for a new story. Always check the accuracy of content from Marfeel Copilot before relying on it for publication.
Going Deeper
Section titled “Going Deeper”To learn more about Marfeel Copilot, refer to the following articles:
- Marfeel Writer
- AI Suggestions
- Finding and linking relevant articles
- Using Copilot in your CMS
- Advanced prompt management
- Tones of voice
- Browser extension
- Speaking with your data
What makes Marfeel Copilot different from other AI tools?
Marfeel Copilot AI Suggestions are trained on your first-party data — audience engagement, readership, headline A/B tests, social interactions, and Google Search Console data. It also works where editors already work, integrating into the Heads Up Display, Writer, and a Chrome browser extension.
What counts as an AI response in Marfeel Copilot?
Every AI action — creating content, editing, using AI Suggestions, asking a question, or adding a link — counts as one AI response. Clicking Regenerate also counts as an additional response.
How accurate are Marfeel Copilot responses?
Marfeel Copilot is most effective for streamlining workflows such as suggesting titles, highlights, leading paragraphs, and summarizing articles. Always check the accuracy of AI-generated content before publication.