Recommender Use Case: Optimal infinite scroll feed
The Marfeel Recommender enables you to build an infinite scroll feed that continuously surfaces relevant, high-performing articles as users scroll, delivering a seamless and engaging reading experience.
Scenario Description
Section titled “Scenario Description”Infinite scroll has become a standard feature for modern websites, offering users an uninterrupted browsing experience that encourages deeper engagement. The effectiveness of infinite scroll, however, depends on the quality and relevance of the articles being served. Without a carefully curated feed, users encounter repetitive, irrelevant, or low-quality content, leading to frustration and drop-offs.
With the Marfeel Recommender, you can create a dynamic, data-driven feed that continuously serves the most engaging and relevant content as users scroll, excluding already read articles. By leveraging advanced ranking signals, you ensure that each article presented keeps users interested, increasing session duration and overall site engagement.
What makes an infinite scroll feed effective?
An effective infinite scroll feed depends on the quality and relevance of the articles being served. Without a carefully curated feed, users encounter repetitive, irrelevant, or low-quality content, leading to frustration and drop-offs.
How does the Marfeel Recommender improve infinite scroll?
The Marfeel Recommender creates a dynamic, data-driven feed that continuously serves the most engaging and relevant content as users scroll. It excludes already read articles and leverages advanced ranking signals to keep users interested, increasing session duration and overall site engagement.
Does the Recommender exclude articles users have already read?
Yes. The Marfeel Recommender automatically excludes already read articles from the infinite scroll feed, ensuring users always see fresh, unseen content.