Recirculation and internal traffic tracking overview

Recirculation is every navigation event that keeps a user moving within your site. When a user navigates from one page to another, it is considered internal traffic. Sources include automatic page refresh, infinite scroll, navigation menus, hyperlinks, related articles, and search results.

Recirculation modules

Internal traffic attribution identifies and tracks where within your site users are coming from. Understanding which elements drive clicks makes it possible to optimize the user experience and increase recirculation.

Marfeel allows you to set up custom tracking codes for specific modules on your website. This makes it possible to track the source of internal traffic, deanonymize it, and understand which links on your pages generate clicks from users.

Marfeel provides a specialized set of tools to understand recirculation from all angles at the page and site level:

• Understand which modules users come from
• Understand which links users are going to
• Specialized reporting to dive deep into recirculation