What traffic source provides the best ROI when it comes to subscriptions on my site?

Understanding which traffic source gives you the audience from outside your site most likely on average to convert will help you customize where and how you promote your content geared toward driving subscriptions.

Example using your newsroom in Marfeel

How to build this report:

• Insights > Optimize
• Goal = your conversion goal (i.e. subscribe or Paid)
• Attribution = Last editorial hit
• Drilldown = Traffic source

Don’t have your subscription integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.