Datalayer tag experience for Marfeel SDK methods

The Datalayer Tag Experience triggers any Marfeel SDK method based on the values of a JavaScript object accessible on the window context. You define conditions in JSON, and the system invokes the corresponding SDK action when those conditions match.

To create a Datalayer Tag Experience:

1. Open Experience Manager.
2. Create a Datalayer Tag Experience.

Set the user type

setUserType is invoked with values 0, 2, 3 or 4 depending on the value of the user.type object. Each condition maps to a specific user classification: anonymous, registered, subscriber, or exSubscriber.

[
    {
        "type": "object",
        "path": "user.type",
        "effects": [{
                "action": "userType",
                "condition": "anonymous",
                "params": {
                    "type": "fixed",
                    "value": 0
                }
            } ,  {
                "action": "userType",
                "condition": "registered",
                "params": {
                    "type": "fixed",
                    "value": 2
                }
            } , {
                "action": "userType",
                "condition": "subscriber",
                "params": {
                    "type": "fixed",
                    "value": 3
                }
            } , {
                "action": "userType",
                "condition": "exSubscriber",
                "params": {
                    "type": "fixed",
                    "value": 4
                }
            }
        ]
    }
]

Trigger a conversion

The system watches an array named dataLayer for entries that match specific field values. When dataLayer.event == GAevent, dataLayer.eventAction == signup, and dataLayer.eventCategory == user, it calls trackConversion('signup') on the Marfeel SDK.

[
    {
        "type": "array",
        "path": "dataLayer",
        "effects": [{
                "action": "conversion",
                "condition": {
                    "event": "GAevent",
                    "eventAction": "signup",
                    "eventCategory": "user"
                },
                "params": {
                    "type": "fixed",
                    "value": "signup"
                }
            }
        ]
    }
]

What does the Datalayer Tag Experience do?

The Datalayer Tag Experience triggers any Marfeel SDK method based on the values of a JavaScript object accessible on the window context. You configure conditions and actions in JSON format, and the system invokes the corresponding SDK method when those conditions are met.

How do I set user types with the Datalayer Tag Experience?

Define a JSON configuration that reads an object path (such as user.type) and maps each condition (anonymous, registered, subscriber, exSubscriber) to a fixed user type value (0, 2, 3, or 4). The system invokes setUserType with the corresponding value.

How do I trigger a conversion through the Datalayer Tag Experience?

Configure a JSON rule that watches an array (such as dataLayer) for matching conditions. When the event, eventAction, and eventCategory fields match your criteria, the system calls trackConversion with the specified value.