Good Morning Playbook for subscription conversions

The Good Morning Playbook gives subscription managers a daily breakdown of yesterday’s conversions per article, alongside top-performing content across other dimensions. Save the report to a workspace for quick access, and schedule your customized Good Morning report to reach the entire subscriptions team via Slack, Teams, or email.

Yesterday’s conversions: performance and benchmarking

All conversion funnels are available as featured KPIs in the Good Morning Playbook. In the example below, the publisher had 2.4k trial subscription sign-ups yesterday. That number is down 29% compared to the same day of the week, a Wednesday. Hovering over the vertical blue bars reveals the totals for the previous five Wednesdays, enabling precise day-of-week benchmarking.

Below the KPIs, the report lists total subscriptions per article ordered by conversion volume. Each row includes the section, author, page views, and traffic source. In the example above, internal traffic was the most common traffic attribute for subscribers. The data also reveals that total page views and subscriptions do not always correlate directly, making it useful to identify which articles actually drove the most subscriptions rather than relying on page view volume alone.

Customize your Good Morning Playbook

Add filters such as Content type and User journey and save the report to a workspace to retrieve those same settings later, or schedule the customized Good Morning to have it delivered to your team via Slack, Teams, or email.

Admins can add conversion KPIs and default filters to the Good Morning Report by going to Settings > Playbooks > Good Morning.

For a broader view of real-time and historical subscription data beyond the daily snapshot, see Compass for subscription managers.

What subscription data does the Good Morning Playbook show?

The Good Morning Playbook shows yesterday’s subscription conversions per article, including section, author, page views, and traffic source. Featured KPIs display total sign-ups with day-of-week benchmarking against the previous five weeks.

How can I customize and share the Good Morning Playbook?

Add filters such as Content type and User journey, then save the report to a workspace. You can also schedule the customized report to be delivered to your team via Slack, Teams, or email. Admins configure conversion KPIs and default filters under Settings > Playbooks > Good Morning.

Can I benchmark subscription performance by day of the week?

Yes. The Good Morning Playbook compares yesterday’s conversion totals against the same day of the week over the previous five weeks. Hovering over the vertical bars reveals individual weekly totals for precise benchmarking.