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URL based conversion tracking with Goal Tracking Tag

The Goal Tracking Tag Experience tracks a conversion automatically when a targeting criteria is met. This is part of the broader conversions and subscriptions tracking capabilities available in Marfeel.

You can create a tag experience:

  1. From Experience Manager
  2. Create a Goal Tracking Tag Experience

Tracking a subscription when the user visits a page

Section titled “Tracking a subscription when the user visits a page”

Some sites lack a data layer or the technical resources to instrument certain events. In those cases, a URL visit can serve as the conversion signal. If a user reaches /subscription/payment_confirmation, that page load confirms a successful paywall subscription.

Use the Goal Tracking experience with URL targeting to map any page visit to a goal conversion: Goal Tracking Tag experience configured with URL targeting for subscription confirmation|690x449