Subscription tracking and conversion management tools

Marfeel provides subscription managers with tools for tracking and managing conversions. Publishers gain insights into user behavior and can optimize their conversion funnels for maximum impact.

Track multiple conversion funnels

Creating multiple conversion funnels gives you a more comprehensive understanding of the user journey. Track different conversions, such as signing up for a newsletter, creating a user profile, or subscribing to a paywall. Use the trackConversion method with a specific conversion name for each funnel.

Marfeel also offers automatic conversion tracking, triggered when a user clicks a button or link, submits a form, or performs another predefined action. For a complete guide to all tracking capabilities, see the conversions and subscriptions tracking overview.

How to track and manage conversions

Beyond conversion tracking, Marfeel offers several tools to help publishers stay on top of subscriptions and optimize conversion strategies:

• Compass: a comprehensive overview of your site’s performance in real time and historically. Subscription managers benefit from the Subscriptions playbook, which focuses on tracking conversions and related key metrics.
• Good Morning playbook: a daily report summarizing the previous day’s performance. It shows what worked and what failed, helping subscription managers identify trends and adjust strategies accordingly.
• Optimize: set subscriptions as your primary goal and see what drives conversions. This feature provides detailed insights into the user journey, allowing subscription managers to identify and eliminate obstacles to conversion.
• Explore: dive deeper into the data to see the real costs and benefits of conversions. Explore provides detailed information on user behavior and helps publishers optimize their strategies for maximum ROI.
• Heads Up Display: the optimization tool for homepage editors provides a real-time snapshot of how each article performs in terms of subscriptions. See at a glance how many subscriptions each article on the homepage generates. It also highlights articles with a high conversion rate but low homepage visibility, enabling editors to improve overall subscription rates.

Whether you need real-time monitoring across the site, a daily performance overview, or comprehensive deep dives to discover trends, these tools cover the full subscription management workflow. Click on any of the links above to learn more.

How do I track multiple conversion funnels?

Use the trackConversion method with a specific conversion name for each funnel, such as newsletter signups, user profile creation, or paywall subscriptions. Marfeel also supports automatic conversion tracking triggered by button clicks, link clicks, form submissions, or other predefined actions.

What tools does Marfeel offer for managing subscriptions?

Marfeel provides Compass for real-time and historical performance tracking, the Good Morning playbook for daily performance summaries, Optimize for identifying what drives conversions, Explore for deep-diving into conversion costs and benefits, and Heads Up Display for real-time article-level subscription performance on the homepage.

Can I see which articles drive the most subscriptions?

Yes. Heads Up Display shows how many subscriptions each article on the homepage generates in real time. It also highlights articles with high conversion rates that lack homepage visibility, so editors can promote them to improve overall subscription rates.