Roll-up accounts for multi-property data aggregation

Marfeel roll-up accounts combine data from multiple Marfeel accounts into a single aggregated view, creating a new multi-account that merges all the individual ones.

If you have separate accounts for multiple brands that your company owns, you can roll those up to a single account that provides an aggregate look at how those brands perform. Stakeholders review and analyze data from a single Marfeel Analytics source instead of toggling between accounts.

What are roll-up accounts ideal for?

Roll-up accounts support a range of use cases that let organizations aggregate data without additional complexity:

1. Multi-property organizations that operate independently with their data but require a comprehensive aggregated view for governance, benchmarking, and executive reporting.
2. Simplified account operations for Marfeel Accounts with multiple properties. Using child accounts lets admins and creators logically organize user management, data restrictions, and experiences configuration.
3. Consultants and partners can aggregate the data of their different customers to ease data discovery and benchmarking.
4. Universities, journalism, and research organizations can combine aggregated data from different accounts in one normalized account.

What are the benefits of a roll-up account?

• Simplicity: Roll-up accounts are straightforward to create and set up compared to manual alternatives. No re-tagging, no data pipelines, no spreadsheets. If you have 20 different sites with their own custom tracking, manually rolling these up would require adding additional tracking to all 20 sites, which is expensive and time consuming.
• Data consistency: Metrics are defined and measured the same way across all child accounts. With Marfeel you compare apples to apples, minimizing normalization and data cleansing overhead.
• Benchmarking: Aggregated data from multiple child accounts within a single account provides a comprehensive view of your business evolution and lets you compare properties side by side.
• Real-time aggregation: Data is available immediately. No waiting days or weeks to consolidate spreadsheets or data pipelines when the data would already be outdated.
• Independent admins per property: You maintain individual user settings for your child accounts. Within the roll-up account, you generate users with their own permissions and data restrictions completely independently.

Data ownership

Marfeel roll-up accounts help organizations control and guarantee who has access to their data, limiting uncontrolled data sharing and exports:

1. Data exports are disabled from roll-up accounts.
2. All admins from child accounts are notified when a new user is granted access to a roll-up account.
3. Access to the data on a roll-up account can unilaterally be revoked at any point by the child account.

For technical constraints such as timezone handling, user reconciliation, and data activation limits, see roll-up account data considerations.

What are roll-up accounts ideal for?

Roll-up accounts are ideal for multi-property organizations needing aggregated views for governance, benchmarking, and executive reporting. They also serve consultants aggregating customer data and universities or research organizations combining accounts into one normalized source.

What are the benefits of a roll-up account?

Roll-up accounts offer simplicity (no re-tagging or data pipelines), data consistency (comparing apples to apples with normalized metrics), real-time aggregation (no waiting for spreadsheet consolidation), cross-property benchmarking, and independent admin control per child property.

How does data ownership work in roll-up accounts?

Data exports are disabled from roll-up accounts. All child account admins are notified when a new user gains access to the roll-up. Any child account can unilaterally revoke access to its data at any point.