Roll-up account data rules and limitations

Roll-up accounts aggregate data from multiple child accounts into a single view. They share the same feature set as child accounts, with the following rules and restrictions.

Data aggregation

1. A roll-up account cannot be a source for another roll-up account.
2. A child account can be aggregated to multiple roll-up accounts.
3. A roll-up account can only access data from its child accounts. It does not collect data itself. Any event tracked on a roll-up accountId is discarded at ingest time.
4. Roll-up accounts contain all data from their child accounts starting on the date each child property begins collecting data.
5. When a child property is disconnected from a roll-up, historical data from that child property disappears from the roll-up.

To learn how to connect or disconnect child accounts, see the parent account management guide.

Activation and experiences

Data activation features are fully disabled on roll-up accounts. No experiences or recommenders can be triggered from a roll-up account.

User management

Roll-up accounts do not inherit users from child accounts. User management is completely independent. For details on how to combine data from multiple accounts and manage access separately, see the roll-up accounts overview.

User data independence

Marfeel aggregates data from individual child accounts into a single roll-up, but it does not perform user reconciliation across accounts. Metrics like User Loyalty and unique users honor the data on the child accounts.

All Marfeel tools remain available in the same way. No extra complexity is added. You get all the data from multiple accounts and analyze it the way you already know.

Timezone behavior

A roll-up account has an associated timezone.

Data with a custom timezone for the roll-up account can only be viewed in the Real-time view. In the rest of the visualizations, the data will be aggregated according to the day to which they correspond in the original timezone of the child account.

Frequently asked questions

Can a roll-up account collect its own tracking data?

No. A roll-up account can only access data from its child accounts. It does not collect data itself. Any event tracked on a roll-up accountId is discarded at ingest time.

What happens to data when a child account is disconnected from a roll-up?

When a child property is disconnected from a roll-up, all historical data from that child property disappears from the roll-up immediately.

Does a roll-up account reconcile users across child accounts?

No. Marfeel does not perform user reconciliation across accounts. Metrics like User Loyalty and unique users honor the data on the individual child accounts, even within the aggregated roll-up view.