Metrics & Dimensions Glossary
Metrics and dimensions form the backbone of Marfeel, providing you with a powerful framework to measure and analyze various aspects of your audience and content performance. Let’s delve into what exactly metrics and dimensions are and how they can empower you to unlock the full potential of your business.
Metrics are quantifiable measurements that represent specific aspects of user behavior or content performance. They provide valuable numerical data.
Dimensions, on the other hand, offer a different perspective by categorizing and organizing data into meaningful segments. They provide context and enable you to slice and dice your analytics data based on different attributes, like user segments, geolocation, devices, traffic sources, and content categories. By harnessing the power of dimensions, you can gain valuable insights into the specific characteristics and behaviors of different audience segments.
Find specialized metrics and dimensions:
- Advertising metrics & dimensions
- Affiliation metrics & dimensions
- Content metrics
- Content taxonomies
- Conversions & Attribution Models
- Custom vars
- Editorial dimensions
- Engagement metrics & dimensions
- General metrics & dimensions
- Goals
- Media metrics & dimensions
- Page Speed
- Recirculation metrics & dimensions
- Search Console metrics & dimensions
- Social metrics & dimensions
- Visitor metrics & dimensions
- Calculated metrics
View the full list of metrics and dimensions and their availability by Marfeel plan:
General Metrics & Dimensions
Section titled “General Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Unique users | ||||
| Pageviews total | ||||
| New articles | - | |||
| Unique Sessions | - | - | - |
| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Folder | ||||
| Host | ||||
| Page technology | ||||
| URI | ||||
| URL | ||||
| Original URL | - | - | - |
Engagement Metrics & Dimensions
Section titled “Engagement Metrics & Dimensions”| Dimensions | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| RFV recency | - | - | - | |
| RFV frequency | - | - | - | |
| RFV volume | - | - | - |
Advertising Metrics & Dimensions
Section titled “Advertising Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Ad Impressions | - | - | ||
| CPM | - | - | ||
| Total Ads Revenue | - | - | ||
| ARPU | - | - | ||
| Ads per page | - | - | ||
| RPM | - | - |
| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Ad type | - | - |
Media Metrics & Dimensions
Section titled “Media Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Media Ad impressions | - | |||
| Media impressions | - | |||
| Media plays | - | |||
| Avg. play time | - | |||
| Avg. play rate | - | |||
| Avg. ads per play | - | |||
| Avg. play RFV | - | |||
| Avg. impression RFV | - |
| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Media title | - | |||
| Media Provider | - | |||
| Media publish time | - | |||
| Media authors | - | |||
| Has media | - | |||
| Has audio | - | |||
| Has video | - | |||
| Is live | - | - |
Social Metrics & Dimensions
Section titled “Social Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Social posts | - | |||
| Social likes | - | |||
| Social comments | - | |||
| Social shares | - | |||
| Social interactions | - | |||
| Social followers | - | |||
| Social Views | - | - | Amplify | Amplify |
| Social Plays | - | - | Amplify | Amplify |
| Social Clicks | - | - | Amplify | Amplify |
| Social CTR | - | - | Amplify | Amplify |
| Social Paid Views | - | - | Amplify | Amplify |
| Social Fan Views | - | - | Amplify | Amplify |
| Social Organic Views | - | - | Amplify | Amplify |
| Dimensions | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Social network | - | |||
| Social account name | - | |||
| Social account owner | - | |||
| Has social | - | |||
| Social post type | - | |||
| Social post ID | - | |||
| Social post URL | - | |||
| Social post text | - |
Metrics & Dimensions for X (formerly Twitter) are only available as part of Marfeel Amplify.
Google Search Console Metrics & Dimensions
Section titled “Google Search Console Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Google Search Impressions | - | |||
| Google Search Position | - | |||
| Google Search Clicks | - | |||
| Google Search CTR | - | |||
| Google Discover Clicks | - | |||
| Google Discover Impressions | - | |||
| Google Discover CTR | - |
| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Search Type | - | |||
| Search keyword | - |
Syndicated Content
Section titled “Syndicated Content”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Is Syndicated Content | - | - | - | [X] |
| Original Content URL | - | - | - | [X] |
| Original Content Host | - | - | - | [X] |
| Original Content Folder | - | - | - | [X] |
| Original Content Authors | - | - | - | [X] |
| Original Content Publish Time | - | - | - | [X] |
| Original Content Sections | - | - | - | [X] |
| Original Content Tags | - | - | - | [X] |
| Original Content Title | - | - | - | [X] |
Affiliation Metrics & Dimensions
Section titled “Affiliation Metrics & Dimensions”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Affiliation Clicks | - | - | Add-on | Add-on |
| Affiliation Revenue | - | - | Add-on | Add-on |
| Affiliation Orders | - | - | Add-on | Add-on |
| Affiliation Commission | - | - | Add-on | Add-on |
| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Affiliation product id | - | - | Add-on | Add-on |
| Affiliation product name | - | - | Add-on | Add-on |
| Affiliation account | - | - | Add-on | Add-on |
Custom Vars
Section titled “Custom Vars”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Page metric | - | - | - | |
| Page var | - | - | - | |
| Session var | - | - | - | |
| User var | - | - | - | |
| User Segments | - | - | - |
Page Speed
Section titled “Page Speed”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| LCP - Largest Contentful Paint | - | - | From Site Technology | Also from Explore & API |
| CLS - Cumulative Layout Shift | - | - | From Site Technology | Also from Explore & API |
| FID - First Input Delay | - | - | From Site Technology | Also from Explore & API |
| INP - Interactive to Next Paint | - | - | From Site Technology | Also from Explore & API |
| TBT - Total Blocking Time | - | - | From Site Technology | Also from Explore & API |
| TTFB - Time to First Bye | - | - | From Site Technology | Also from Explore & API |
| Dom Content Loaded Time | - | - | From Site Technology | Also from Explore & API |
| Onload event | - | - | From Site Technology | Also from Explore & API |
| Page Views with Web Vitals | - | - | From Site Technology | Also from Explore & API |
Optimize
Section titled “Optimize”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Goal - Acquire traffic | - | - | ||
| Goal - Maximize Pageviews | - | - | ||
| Goal - Total reading duration | - | - | ||
| Goal - Total engagement time | - | - | ||
| Goal - Cumulative RFV | - | - | ||
| Goal - Advertising revenue | - | - | ||
| Goal by Article | - | - | ||
| Goal by User | - | - | ||
| Goal by Pageview | - | - |
Recirculation
Section titled “Recirculation”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Eligible | - | - | ||
| Viewable | - | - | ||
| Open | - | - | ||
| Conversion | - | - | ||
| Viewability Rate | - | - | ||
| Open Rate | - | - | ||
| Conversion Rate | - | - | ||
| Eligible Conversion Rate | - | - | ||
| Viewable Conversion Rate | - | - |
Conversions
Section titled “Conversions”Content Opportunities
Section titled “Content Opportunities”| Metric | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Health Score | - | - |
MarfeelCast
Section titled “MarfeelCast”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Traffic Channel Share | ||||
| Traffic Channel Volatility |
Ecommerce
Section titled “Ecommerce”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Avg. items purchased (per purchased cart) | - | - | ||
| Avg. order value (per purchased cart) | - | - | ||
| Number of Purchases | - | - | ||
| Purchase revenue | - | - | ||
| Product Views | - | - | ||
| Added to cart | - | - | ||
| Total items purchased | - | - | ||
| Total items added to cart | - | - | ||
| Unique viewers (inside product page) | - | - | ||
| Unique buyers | - | - |
Visitor
Section titled “Visitor”Geo Network
Section titled “Geo Network”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| City | - | - | - | |
| Region | - | - | - | |
| Subregion | - | - | - | |
| Country | ||||
| Continent | - | - | - | |
| Network Domain (ASN) | - | - | - |
Editorial
Section titled “Editorial”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Visibility | - | - | ||
| Content Type | - | |||
| Article publish date | - | |||
| Article publish time | - | - | ||
| Article last update date | - | - | ||
| Days since last update | - | - | ||
| Author | - | - | ||
| Byline | ||||
| HTML language | - | - | ||
| Page title | ||||
| Section | ||||
| Topics | ||||
| Has affiliation | - | - | ||
| Weekday | - | - | ||
| Closed pages | - | - | - |
Tag Groups
Section titled “Tag Groups”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Keyword | - | - | ||
| Custom taxonomies | Up to 10 | Up to 10 | Unlimited | Unlimited |
Content Metrics
Section titled “Content Metrics”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Number of sentences | - | - | ||
| Number of syllables | - | - | ||
| Number of words | - | - | ||
| Flesch Index | - | - | ||
| H1 length | - | - | ||
| Heading distribution | - | - | ||
| Image count | - | - | ||
| List count | - | - | ||
| Video count | - | - | ||
| Topic category | - | - | ||
| H1 Character Length | - | - |
Content Taxonomies
Section titled “Content Taxonomies”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| IAB Category | - | - | - | Add-on |
| IAB Top-level Category | - | - | - | Add-on |
| IAB Down-level Category | - | - | - | Add-on |
| Article sentiment | - | - | - | Add-on |
Topics
Section titled “Topics”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Topic | - | - | ||
| Topic description | - | - | ||
| Topic category | - | - | ||
| AdministrativeArea | - | - | ||
| Airline | - | - | ||
| Airport | - | - | ||
| AmusementPark | - | - | ||
| Aquarium | - | - | ||
| Article | - | - | ||
| AutoDealer | - | - | ||
| BarOrPub | - | - | ||
| Blog | - | - | ||
| BlogPosting | - | - | ||
| BodyOfWater | - | - | ||
| Book | - | - | ||
| BookSeries | - | - | ||
| Brand | - | - | ||
| Bridge | - | - | ||
| BroadcastChannel | - | - | ||
| BroadcastEvent | - | - | ||
| BroadcastService | - | - | ||
| BusStation | - | - | ||
| CableOrSatelliteProvider | - | - | ||
| Car | - | - | ||
| Casino | - | - | ||
| Cemetery | - | - | ||
| City | - | - | ||
| CivicStructure | - | - | ||
| CollegeOrUniversity | - | - | ||
| Continent | - | - | ||
| Corporation | - | - | ||
| Country | - | - | ||
| CreativeWork | - | - | ||
| DefenceEstablishment | - | - | ||
| Diet | - | - | ||
| EducationalOrganization | - | - | ||
| Event | - | - | ||
| EventVenue | - | - | ||
| Game | - | - | ||
| GovernmentBuilding | - | - | ||
| GovernmentOrganization | - | - | ||
| GovernmentPermit | - | - | ||
| GovernmentService | - | - | ||
| HealthAndBeautyBusiness | - | - | ||
| Hospital | - | - | ||
| ImageObject | - | - | ||
| InsuranceAgency | - | - | ||
| ItemList | - | - | ||
| LakeBodyOfWater | - | - | ||
| LandmarksOrHistoricalBuildings | - | - | ||
| Library | - | - | ||
| LocalBusiness | - | - | ||
| LodgingBusiness | - | - | ||
| MediaObject | - | - | ||
| MobileApplication | - | - | ||
| Mountain | - | - | ||
| Movie | - | - | ||
| MovieSeries | - | - | ||
| MovieTheater | - | - | ||
| Museum | - | - | ||
| MusicAlbum | - | - | ||
| MusicComposition | - | - | ||
| MusicGroup | - | - | ||
| MusicRecording | - | - | ||
| MusicVenue | - | - | ||
| NGO | - | - | ||
| No Topic Category | - | - | ||
| Offer | - | - | ||
| Organization | - | - | ||
| Park | - | - | ||
| Periodical | - | - | ||
| Person | - | - | ||
| Place | - | - | ||
| PlaceOfWorship | - | - | ||
| Product | - | - | ||
| ProductModel | - | - | ||
| ProgramMembership | - | - | ||
| RadioEpisode | - | - | ||
| RadioSeries | - | - | ||
| RadioStation | - | - | ||
| Restaurant | - | - | ||
| RiverBodyOfWater | - | - | ||
| School | - | - | ||
| SingleFamilyResidence | - | - | ||
| SoftwareApplication | - | - | ||
| SportsActivityLocation | - | - | ||
| SportsOrganization | - | - | ||
| SportsTeam | - | - | ||
| StadiumOrArena | - | - | ||
| TelevisionChannel | - | - | ||
| TheaterGroup | - | - | ||
| Thing | - | - | ||
| TouristAttraction | - | - | ||
| TVEpisode | - | - | ||
| TVSeason | - | - | ||
| TVSeries | - | - | ||
| Unknown | - | - | ||
| VideoGame | - | - | ||
| VideoGameSeries | - | - | ||
| VisualArtwork | - | - | ||
| Volcano | - | - | ||
| Waterfall | - | - | ||
| WebPage | - | - |
Ecommerce
Section titled “Ecommerce”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Customer Loyalty | - | - | ||
| Brand | - | - | ||
| Product | - | - | ||
| Product category | - | - | ||
| Product price | - | - | ||
| Product stock | - | - | ||
| SKU | - | - | ||
| Product ID | - | - | ||
| Product | - | - | ||
| Brand | - | - | ||
| RFM recency | - | - | ||
| RFM frequency | - | - | ||
| RFM monetary | - | - |
Recirculation
Section titled “Recirculation”| Dimension | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Origin Section | - | - | ||
| Destination Section | - | - | ||
| Origin Author | - | - | ||
| Destination Author | - | - | ||
| Origin Topic | - | - | ||
| Destination Topic | - | - | ||
| Origin URL | - | - | ||
| Destination URL | - | - | ||
| Origin Title | - | - | ||
| Destination Title | - | - | ||
| Origin Host | - | - | ||
| Destination Host | - | - | ||
| Origin Content Type | - | - | ||
| Destination Content Type | - | - | ||
| Module Name | - | - | ||
| Module Position | - | - | ||
| Module Type | - | - | ||
| Device Category | - | - | ||
| Page Technology | - | - | ||
| User Journey | - | - | ||
| Visitor Loyalty | - | - | ||
| Traffic Medium | - | - | ||
| Origin Tag | - | - | ||
| Destination Tag | - | - | ||
| Origin Tag Group | - | - | ||
| Destination Tag Group | - | - |
Calculated Metrics
Section titled “Calculated Metrics”| Metrics | Free | Basic | Pro | Enterprise |
|---|---|---|---|---|
| Time Series Average | [] | [] | ||
| Confidence Ranges | [] | [] | ||
| Percentage of Total | [] |