User roles and permissions for access control

A role is the authorization given to users that controls which information, reports, and actions they can access. Each user only sees what is relevant for their required activities. Roles can be combined to customize individual access according to the needs of the publisher.

For information on restricting which data a user has access to, read this article.

The following list describes all available user roles, ordered from basic to most advanced. When adding or editing users, select one or more of these roles to define their level of access.

Admin

Enables access to all features and modules listed below, without exception.

Advertising Manager

Allows Analysts additional access in order to use:

• Monetization metrics like CPM or revenue in Explore (when Ad Manager is integrated)
• Revenue metrics in Optimize
• Access to Monetization playbook

Affiliation Manager

Grants the user permissions to view revenue data from affiliation programs in Explore, and in specific affiliation playbooks.

Analyst

A more advanced role for team members who need access to a broader range of data and insights. Analysts can use:

1. Explore (except monetization)
2. Optimize
3. MarfeelCast
4. Recirculation
5. Audits
6. Web vitals
7. Add new Tags to an account

Big Screen User

A dedicated user role to enable big screen mode on digital signage displays in newsrooms.

Content Opportunities

Enables access to the Content Opportunities playbook, which offers a fine-tuned analysis on content production. Usually reserved for section editors and directors.

Copilot Manager

Grants the user access to Marfeel Copilot’s Organization-level settings and can edit these.

Curated Content

Typically for team members with editorial privileges, allowing users to add articles to the list recommendations (otherwise defined algorithmically).

Experiences admin

Enables access to experiences global settings such as layouts and templates.

Experiences editor

1. Enables access to no-code solutions in the Experiences module such as Recommender and Flowcards.
2. Create new SERP querys

Homepage Editor

The same access as Viewer, but with:

1. Ability to run Headline and Image A/B tests on Heads Up Display.
2. Access to historial AB tests results.

Monitoring Manager

Grants permission to create, update and delete Monitoring boards at an Organization level.

Push Manager

Allows the user to create and manage push notification campaigns.

Social Media Admin

Grants full admin privileges over Marfeel Social and can add and remove users. View a detailed breakdown of Marfeel Social user roles here.

User Manager

Grants permission to create, update, or delete other users.

Viewer

The most basic role, giving team members access to:

1. Compass (Real-time Dashboard)
2. Good Morning report
3. Workspaces created by them or shared with them
4. Heads Up Display
5. View existing SERP results

API user

Grants permission to Marfeel’s reporting API

What is a user role in Marfeel?

A user role is an authorization that controls which information, reports, and actions a user can access. Roles can be combined to customize individual access according to each publisher’s needs.

What is the difference between user roles and data restrictions?

User roles define which features and modules a user can access, while data restrictions control which specific data (authors, sections, hosts) a user can see within those features.

Can user roles be combined?

Yes, roles can be combined to customize individual user access. For example, a user can have both the Analyst and Advertising Manager roles to access analytics data along with monetization metrics. You can also assign roles at scale through Teams.