Marfeel Amplify core concepts for content distribution
Marfeel Amplify organizes content distribution around a set of core concepts. Understanding how accounts, channels, feeds, posts, campaigns, profiles, and layouts relate to each other will help you get the most out of the platform. For a high-level introduction, see the Marfeel Amplify overview.
Account
Section titled “Account”An account is the profile a publisher uses to post content on a channel. Its meaning varies by platform:
- On Facebook and LinkedIn, an account refers to a Company or Business Page, managed by a team and not linked to an individual.
- On platforms like X, Instagram, Reddit, Bluesky, Pinterest, and Threads, accounts are personal profiles with their own login credentials.
- On Push Notification Services, it relates to the configured account within that service.
- On messaging platforms such as Whatsapp or Telegram, it is a named channel within them.
- For Marfeel Recommender, each account is a different recommender experience.
Marfeel Amplify connects to these accounts, allowing publishers to create posts and track performance from one central platform. Visit our documentation to learn how to configure accounts.
To Amplify
Section titled “To Amplify”To amplify an article means creating one or more posts to distribute it across different channels. During this process, users choose the accounts and channels, write the text, and select the images that will form the post. Images and text can be auto-generated by Marfeel or created manually. Once the post content is defined, users can choose from multiple scheduling options for publication. Visit our documentation to learn more about amplifying your articles.
Campaign
Section titled “Campaign”A campaign is created whenever a post is published on multiple accounts simultaneously. Campaigns group multiple posts of the same article together, streamlining the distribution process. For example, if a publisher has just released breaking news and wants to share it on Facebook, Instagram, LinkedIn, X, and Bluesky, they can create and schedule all posts at once through Amplify’s interface instead of generating five separate posts. You can visualize your campaigns from the Campaigns panel and track which articles have been shared and through which accounts.
Channel
Section titled “Channel”A channel is a specific platform or medium used to distribute content. Marfeel Amplify supports the following channels:
- Social media: Facebook, Instagram, LinkedIn, Reddit, Bluesky, Pinterest, Threads
- On-site recirculation modules built on Marfeel Recommender
- Messaging platforms: Telegram, Whatsapp
- Push Notification services: OneSignal
A feed is an account-specific timeline that registers all content published on that account. Each account has its own feed, displaying past posts with their engagement metrics and scheduled future posts. Feeds also show time blocks during which an account is running on autopilot mode. Visit our documentation to learn more about Feeds.
Layout
Section titled “Layout”Layouts define the rules for how Marfeel Amplify automatically generates images for each social media account. Using HTML and CSS, they apply styling, colors, text, and brand elements to create visually engaging posts. Each layout ensures images are optimized for the unique specifications of every social channel. Visit our documentation to learn more about Layouts.
A post is a publication of a piece of content on one of your distribution channels. Posts can contain text, images, links, and (on LinkedIn) PDF documents. They can take numerous different formats depending on the channel. Posts are created through the Amplify interface (see to Amplify above). Most often, posts feature one of your articles and are created by amplifying a specific article from your publication. In some cases you may want to create article-less posts. Visit our documentation to learn more about creating and publishing posts.
Profile
Section titled “Profile”Profiles let publishers streamline content distribution by grouping multiple accounts together. Instead of posting separately to Facebook, Instagram, and X, you can create a Profile that includes all three. When amplifying a post, select the Profile and your content will be shared across all linked accounts at once. These accounts can belong to the same channel or different channels. You can organize Profiles however you want to streamline your distribution strategy. Visit our documentation to learn more about Profiles.
Queued Posts
Section titled “Queued Posts”Queued posts are manually selected posts that take priority in your distribution calendar. Unlike automatically generated content recommendations, these are chosen by your team based on editorial criteria. Queued posts appear in the middle column of your Feed Details page. When Marfeel Amplify publishes content automatically, it draws on queued posts first before pulling from engine-recommended content. Queued posts auto-publish at the best time slots within the time frame you have determined.
What is an account in Marfeel Amplify?
An account is the profile a publisher uses to post content on a channel. On Facebook and LinkedIn it refers to a Company or Business Page. On platforms like X, Instagram, Reddit, Bluesky, Pinterest, and Threads, accounts are personal profiles with their own login credentials. Marfeel Amplify connects to these accounts so publishers can create posts and track performance from one central platform.
What is a campaign in Marfeel Amplify?
A campaign is created whenever a post is published on multiple accounts simultaneously. Campaigns group multiple posts of the same article together and streamline the distribution process. Instead of generating and scheduling separate posts for each platform, publishers can create and schedule all of them at once through Amplify’s interface.
How do queued posts work in Marfeel Amplify?
Queued posts are manually selected posts that take priority in the distribution calendar. When Marfeel Amplify publishes content automatically, it draws on queued posts first before pulling from engine-recommended content. Queued posts auto-publish at the best time slots within the time frame you have determined.