Social analytics module for tracking publisher traffic
The Marfeel Social Module consolidates all your social media data in one place, making it easy to measure how social posts drive traffic to your site. It is a critical tool for publishers who need to understand the real impact of their social distribution strategy.
With the Social Module, you can:
- Learn when important accounts mention your articles
- Identify articles not yet distributed on your social networks
- Discover which authors, sections, and topics perform best on social media
- Track new followers, likes, shares, and comments over time and in real time
Find set-up instructions for all integrations. Bear in mind admin status is required:
Explore more capabilities of the Social Module:
- Visual correlations of social posts to identify what’s working and what’s not
- Identify distribution opportunities with undistributed articles and other Insights
- Social metrics and dimensions
What can the Marfeel Social Module track?
The Social Module tracks mentions of your articles by important accounts, identifies articles not yet distributed on social networks, reveals which authors, sections, and topics perform best on social media, and monitors new followers, likes, shares, and comments in real time.
Which social platforms does the Marfeel Social Module support?
The Social Module supports Facebook, Instagram, Twitter (X), Reddit, TikTok, YouTube, LinkedIn, and Pinterest. Each integration requires admin status to configure.
How does the Social Module help identify distribution opportunities?
The Social Module Insights feature identifies undistributed articles that could benefit from social sharing, helping publishers discover content gaps and distribution opportunities across their social channels.