Skip to content
Login Contact

YouTube integration setup for video analytics

Marfeel’s YouTube integration uses YouTube API Services to import data from your YouTube channel videos into Marfeel. This includes real-time engagement metrics such as videos (named as posts in Marfeel), plays, likes, comments, and subscribers (named as followers in Marfeel). The videos in your channel are synced and matched with existing articles based on text similarity with the article title. All data is available in the Explore module and Compass playbook, and you can also track social monitoring metrics across platforms. For a deeper dive on the social media module and how to get the most out of it, see the user guide.

The YouTube integration also allows publishing videos to your YouTube channels via Amplify.

By connecting your YouTube account to Marfeel, you agree to YouTube’s Terms of Service and acknowledge Google’s Privacy Policy. Data retrieved from YouTube will be accessible to users with Analyst role.

  1. Go to the Organization icon in the sidebar, and select Integrations. Navigate to ‘Social’ section. Marfeel Integrations page showing the Social section with YouTube connect option|690x450

  2. Click on Connect in the YouTube integration box. You’ll be prompted for confirmation. YouTube integration confirmation prompt before connecting your channel|690x450

    If there is some already connected YouTube channel to this Marfeel account, the button will show "Manage" instead. You can connect new accounts by clicking on this button and then on "Add Account" on the integration's left sidebar.
  3. After confirming, you will be redirected to YouTube, where you can select the account or channel to connect and review the requested permissions. Google account selection screen for YouTube channel authorization|690x450 YouTube API permissions request showing the scopes Marfeel requires|690x450

  4. Once accepted, you’ll be redirected back to Marfeel. Your integration is now connected. Connected YouTube integration showing the linked channel in Marfeel|690x450

  5. Check the Logs tab for feedback on how many posts are being retrieved, and potential errors. Keep in mind that it takes a minute for the sync to start.

You can disconnect the YouTube integration at any time, either directly through Marfeel or by revoking API access via Google’s permissions page.

Upon disconnection, YouTube-related data will be automatically deleted within 30 days unless the integration is reestablished.

  1. Go to the Organization icon in the sidebar, and select Integrations. Navigate to ‘Social’ section.
  2. Locate YouTube’s integration box and click on Manage.
  3. On the left sidebar, select the channel you’d like to disconnect.
  4. Click on Disconnect button below.

Revoke access via Google’s permission page

Section titled “Revoke access via Google’s permission page”
  1. Visit Google’s permissions page
  2. On the list of third party apps that have been granted access, search for MarfeelYoutubeExperience and click on it.
  3. Click on “Delete all connections you have with MarfeelYoutubeExperience”
  4. You’ll be prompted with a confirmation prompt. Confirm.