Connect social media accounts in Amplify

You can connect social media accounts to Marfeel in two ways:

• Contextually, while creating your posts
• From the Account Management panel

Contextually

1. Accounts can be connected directly from within Amplify when you are creating your social posts.

2. At any step of using Amplify, whether you are selecting an account or profile to send your post from or writing your post in the editor, you can choose to connect a new social media account.

3. You will be taken through a simple wizard where you select and authenticate the new account you want to use.

Through account management

To connect your social accounts outside of the post creation flow, or to manage accounts that are already connected, use the left sidebar menu and navigate to Social Settings > Accounts. You will see a list of available social channels and be able to add new ones. You can also configure channel defaults and other preferences from the Amplify settings panel.

You can find more detailed information on connecting different social media accounts here.

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Reconnection warnings

Amplify displays a reconnection warning whenever the connected account is missing required permissions or for security reasons. When that happens, a warning appears next to the account name:

⚠ Missing permissions. Reconnect now.

Click on the link and authenticate your account again through the wizard. For Meta accounts specifically, the Facebook and Instagram integration guide covers the full authentication flow and required permissions.

Keeping all your accounts properly authenticated is essential. If an account loses permissions, your scheduled posts will not be published and Marfeel will not be able to retrieve data from that social media account.

If you are just getting started with Marfeel Amplify and your accounts were already connected, you should probably disconnect and reconnect them to ensure we have the correct permissions to manage them. To do so, head to the account management panel as described above and click on Manage to disconnect and reconnect your accounts for every channel.

Pause publishing

Social media admins can stop publishing for a single feed, a whole channel, or every connected account at once, and resume it at any time. Use it when a sensitive news moment means nothing scheduled should go out, or when the team is away.

Pausing is managed from the Organic accounts tab of Amplify’s settings. The list shows Global, every connected channel and every feed, each with its own publishing toggle. Use the Channels and feeds search to find the one you need.

Pause levels

Level	What it pauses
Global	Every connected channel and feed
Channel	Every feed of one social network
Feed	A single account

A more specific level always overrides the broader one. When a feed or channel is set to the same state as the level above it, it follows that level, so later changes to the parent setting apply to it too.

Every pause asks for a hold-to-confirm step, so it can’t be triggered by accident. Pausing and resuming work from both desktop and mobile.

What happens while publishing is paused

• Autopilot, the Queue and scheduled posts don’t go out for any paused channel or feed.
• Posts already published stay live, and drafts are kept.
• Social media admins can still publish manually.
• When a post includes a paused feed, the composer shows how many of the selected feeds are paused. Adding the post to the Queue or scheduling it is blocked, and so is publishing now for anyone who isn’t a Social media admin. Saving it as a draft still works.
• Posts held back by a pause show the Paused status instead of Failed, so you can tell a deliberate pause from a publishing error.
• Paused channels and feeds carry a badge wherever they show up, and a banner on the channel page reminds you that publishing is on hold.

Pause notifications

Every time publishing is paused or resumed, at any level, Amplify notifies the people responsible for it:

Change	Who gets notified
Global or Channel	Social media admins and managers
Feed	Social media admins and managers, plus the admins of that feed

Each notification says what changed, who made the change, and links to Amplify. When a channel or feed goes back to following the level above it, the notification states the resulting status, for example that a Facebook feed now follows the Facebook or global setting and is paused.

What are the two ways to connect social media accounts in Amplify?

You can connect accounts contextually while creating a post inside Amplify, or from the Account Management panel under Social Settings > Accounts in the left sidebar menu.

Why does Amplify ask me to reconnect a social media account?

Amplify displays a reconnection warning when the connected account is missing required permissions or for security reasons. Click the link in the warning and re-authenticate through the wizard to restore access.

What happens if I don't reconnect a social media account that shows a warning?

If you leave an account with a missing-permissions warning, your scheduled posts will not be published and Marfeel will not be able to retrieve data from that social media account.