Social module troubleshooting for delays and attribution
A few things to keep in mind when troubleshooting the Social module:
Social data delay
Section titled “Social data delay”Social data may be delayed up to 30 minutes from the time an article is published or shared on social media. This delay exists because Marfeel queries the social networks for data at regular intervals rather than in real time.
If social data for an article is not updating or appears incomplete, the delay in processing is the most likely cause. The data will update automatically within the next 30 minutes.
If you need the most up-to-date social data immediately, or if issues persist beyond the 30-minute window, contact our support team for further assistance.
Post and story attribution for platforms without links
Section titled “Post and story attribution for platforms without links”Some platforms, currently Instagram, TikTok, and YouTube, do not allow inserting links to articles in posts. When no link is available, Marfeel’s attribution algorithm matches posts and stories to articles based on similarity between the article title and the post content.
While Marfeel has fine-tuned this algorithm to optimize attribution accuracy, there may be cases where posts or stories are attributed to the wrong article or are not attributed at all. You can verify attribution details per article in the editorial social details view.
If you notice a post or story that is wrongly attributed or missing attribution entirely, contact our support team for further assistance. The team will investigate the issue and work to resolve it as quickly as possible.
Why is social data delayed in the Social module?
Social data may be delayed up to 30 minutes from the time an article is published or shared. This is due to the cadence at which Marfeel queries the social networks for updated data. In most cases, the data updates automatically within that window.
Why are posts or stories attributed to the wrong article?
On platforms that do not support links in posts, such as Instagram, TikTok, and YouTube, Marfeel uses a similarity algorithm to match posts and stories to articles based on the article title and post content. While the algorithm is fine-tuned for accuracy, misattribution can occur. Contact support if you notice incorrect or missing attribution.