Amplify settings for social post branding and layout

Amplify settings control how your social posts look and behave across all connected accounts. Global Settings apply to every account by default, while Account Settings let you override specific properties per account.

Global Settings

To configure your global settings, open the Amplify tab in the sidebar menu on the left and navigate to Social Settings > Appearance. You will be presented with Marfeel Amplify’s global settings menu.

Global Settings only apply when there is no Account Setting configured for a combination of Account and property.

Channel Defaults

Some Global Settings are configured per channel. Copilot Prompt for Instagram accounts, for instance, should not be the same as the one for LinkedIn. Channel Defaults can be found in Global Settings and will also apply only when there is no Account Setting configured for a combination of Account and property.

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Account Settings

Account Settings apply to each of your connected accounts and take precedence over Global Settings for that property.

To configure them, open the Feed Details screen for any of your accounts and click on the Settings ⚙ button in the top right. You will be presented with Amplify’s account settings menu.

List of Settings

Aspect Ratio

Aspect ratio is the default image sizing for the selected channel. Each channel supports different aspect ratios, so select the one that occupies the most space in the viewport. Consult with your design team to define which choice works best for your brand.

Avatar

The small image used in mobile apps and in browser windows, often the isotype of your logo. This image appears on your Link in Bio page. Use a high resolution PNG with a transparent background.

Avatar alignment

Alignment for the Avatar described above.

Border radius

Defines the curvature of the border on images generated by Marfeel for your social posts.

Copilot Prompt

Copilot prompts tell Marfeel Amplify how to write copy for your posts automatically. Prompts can be simple (“give me ideas for social media posts”) or very specific (“suggest social media posts that are serious and emphasize data points and numerical figures”). Visit our dedicated article to learn more about Copilot prompts.

Custom CSS

Custom CSS block to include on Amplify Layouts. Allows global styling like adding custom fonts.

First Comment

Defines the first comment that will be posted on certain social platforms where it is advisable to insert the link to an article in a comment beneath your post instead of in the post body.

Layout

Layouts are HTML and CSS code used to automatically create and style images for your social posts. Select which layout to use by default on each of your social channels. Visit our dedicated article to learn how to set up and configure layouts.

Layout Filters

You can assign filters to any layout so that Amplify automatically selects the right visual treatment based on article attributes. Instead of manually choosing a layout for each post, define rules once and let the system match content to layouts for you.

To add filters, open any layout’s configuration and click + Add. You can combine multiple filters per layout for precise targeting.

When a new post is created, Amplify evaluates your filter rules in order and applies the first matching layout. If no filters match, the default layout is used.

Post Body

The post body template defines the text that accompanies your shared image on social platforms. Templates support standard placeholders like {{og:title}} and {{og:description}}, as well as custom property placeholders via {{customProperties.fieldName}} when you configure Custom Fields to sync to Amplify.

Templates also support conditional logic and repeating sections. Customize messages by section, author, or any article field, and loop through arrays like tags to auto-generate hashtags. See Smart Post Templates for syntax and examples.

Post Image

Defines which image property is used when sharing articles to social media. By default, Amplify uses the article’s og:image.

With Custom Fields, you can extract a different image, for example the first in-content photo or a thumbnailUrl from structured data, and select it as the post image source at the feed level. All posts in the feed will use the selected image property. When a specific article doesn’t have the custom property, Amplify falls back to og:image automatically.

Link in Bio

Defines the text of the Link in Bio page used for Instagram and other platforms that do not support link posts.

Logo

Your publication’s logo. Use a high resolution .png version with a transparent background.

Logo alignment

Specifies how your logo will be positioned in images.

Accent color

Selects the primary color used to style certain parts of your images.

Background Color

Selects the color that will appear behind your images or design elements.

Text alignment

Defines how text is positioned in images generated by Marfeel for your social posts.

Timezone

Sets the timezone for the account, which determines your feed’s calendar so that posts are scheduled at the right time. Timezone defaults to the one configured in Marfeel’s Organization Settings.

Typography

Selects the font type and font size used to generate text in your images. Custom fonts are supported. To use a custom font, you need the font file hosted on a server and the URL address for it.

1. Go to Appearance and in the Typography field, input the name of the font you want to use.

2. Lower down, in the Custom CSS field, input the following code, replacing the value after font-family with the name of the font you want to use, and the url after src: url with the address where the font is hosted.

@font-face {
    font-family: 'Roboto';
    font-weight: 600;
    src: url("https://www.example.com/static/fonts/roboto.woff2");
    font-display: swap;
}

3. Make sure that the font’s name in Typography is written exactly as it appears in the Custom CSS field, including spaces and casing. Otherwise Amplify won’t be able to identify and import it.

Custom fonts can also be imported from Google Fonts. To do so, input the following code in the Custom CSS field, replacing the example url seen below for the font you would like to use:

@import url('https://fonts.googleapis.com/css2?family=Roboto:ital,wght@0,100..900;1,100..900&display=swap')

If your website includes languages like Polish, Czech, Hungarian, Romanian, or Turkish, you must configure your @font-face or web font to include special character sets (e.g. latin-ext). Characters like č, ę, ő, ț, ş may not display properly unless the font supports them.

Repost Period

Defines how much time must pass before an already posted article can be suggested again in smart recommendations and for automated feeds. The system enforces a minimum interval of 4 hours, regardless of the value set.

Max Reposts

Defines how many times an article can be reposted before it is excluded from recommendations. Only reposts during the last 30 days are counted. Set this value to 0 if you do not want already posted articles to be suggested in your feed or posted automatically.

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