Optimize Goal metrics for publisher content strategy
Marfeel Optimize lets publishers select important business goals such as acquiring traffic or maximizing pageviews and measure how different editorial dimensions are contributing to those goals. These are rendered in highly actionable ratios, such as traffic acquired per article or pageviews generated per article, which allows publishers to make decisions on their content strategy.
For example, to see what topics are the best for acquiring traffic from Google Discover and direct their team to write more about them, the publisher can set the goal Acquire Traffic and apply the filter Traffic source with internal = Google Discover and break down by Topic.
Advertising Revenue
Section titled “Advertising Revenue”A measurement of which dimensions deliver the most Advertising Revenue. Allows the publisher to identify which dimensions contribute most efficiently towards this goal. For example, certain Sections, Topics, or Sources may generate more advertising revenue per User or per Article than others.
Acquire traffic
Section titled “Acquire traffic”A measurement of how successful different dimensions are at acquiring traffic. Often used in combination with editorial dimensions to understand which types of content draw readers most efficiently, allowing the editorial team to optimize content strategy. Acquired traffic refers to all traffic originating from external channels and it is credited to the first piece of content on the site on which the user lands in a session.
Cumulative RFV
Section titled “Cumulative RFV”A measurement of which dimensions deliver the highest Cumulative RFV. Allows the publisher to identify which editorial dimensions contribute most efficiently towards user loyalty and volume. One pageview of a 80RFV user will contribute the same as the pageviews of 80 new users.
Maximize Pageviews
Section titled “Maximize Pageviews”A measurement of which dimensions produce the most Pageviews. Often used with editorial dimensions to understand which types of content generate pageviews most efficiently, allowing the editorial team to optimize content strategy. i.e. Which Sections, Topics or Authors generate the most Pageviews
Pageviews per Article
Section titled “Pageviews per Article”A measurement of how many pageviews are generated per article. Can be combined with editorial dimensions such as Section, Topic, and Tags to understand how these contribute to acquisition efforts.
How it’s calculated. Total pageviews divided by the number of articles that received at least one pageview within the selected period and filters. Articles that were published but received no traffic in scope are not counted in the denominator.
Why this can differ from Pageviews Total ÷ New Articles. New Articles counts every article published in the period, regardless of traffic; Pageviews per Article counts only articles with traffic in scope. Under filters that narrow which articles have traffic, the two values diverge — the more selective the filter, the larger the gap.
Want the simple ratio (pageviews ÷ published articles)? Build it directly in Explore by adding both Pageviews Total and New Articles to your view and dividing the two columns.
Total engagement time
Section titled “Total engagement time”A measurement of which dimensions deliver the highest total Engagement Time. Allows the publisher to identify which editorial dimensions contribute most efficiently towards this goal. For example, Politics may average 2 minutes per article while Sports may average 35 seconds per article.
Total reading duration
Section titled “Total reading duration”A measurement of which dimensions deliver the highest Total Reading Duration. Allows the publisher to identify which editorial dimensions contribute most efficiently towards this goal. For example, Politics may average 2 minutes per article while Sports may average 35 seconds per article.
Total Revenue per Article
Section titled “Total Revenue per Article”A measurement of how much revenue is generated per article. Can be combined with editorial dimensions such as Section, Topic, and Tags to understand how these contribute to monetization efforts.
How it’s calculated. Total revenue divided by the number of articles that generated at least one revenue event within the selected period and filters. Articles published but with no revenue in scope are not counted in the denominator.
Why this can differ from Total Revenue ÷ New Articles. New Articles counts every published article; Total Revenue per Article counts only articles that monetized in scope. Under filters that narrow which articles monetized, the two values diverge.
Want the simple ratio? In Explore, add Total Revenue and New Articles to your view and divide.
Total Revenue per Article (USD)
Section titled “Total Revenue per Article (USD)”Same as Total Revenue per Article, but measured in dollars.
Unique Users per Article
Section titled “Unique Users per Article”A measurement of how many unique users are generated per article. Can be combined with editorial dimensions such as Section, Topic, and Tags to understand how these contribute to acquisition efforts.
How it’s calculated. Total unique users divided by the number of articles that received at least one user visit within the selected period and filters. Articles published but not visited in scope are not counted in the denominator.
Why this can differ from Unique Users ÷ New Articles. New Articles counts every published article; Unique Users per Article counts only articles with visits in scope. Under filters that narrow which articles have visits, the two values diverge.
Want the simple ratio? In Explore, add Unique Users and New Articles to your view and divide.
Goal by Article
Section titled “Goal by Article”A measurement of the number of fulfilled goals per article you have published, such as affiliation clicks, subscriptions, or others.
Goal by User
Section titled “Goal by User”A measurement of the number of fulfilled goals per user that visits your site, such as affiliation clicks, subscriptions, or others.
Goal by Pageview
Section titled “Goal by Pageview”A measurement of the number of fulfilled goals per pageview that your site receives, such as affiliation clicks, subscriptions, or others.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.
What are Optimize Goal metrics in Marfeel?
Optimize Goal metrics let publishers select business goals such as acquiring traffic, maximizing pageviews, or growing advertising revenue, and then measure how different dimensions like sections, topics, or sources contribute to those goals through actionable ratios.
How can publishers use Optimize to improve content strategy?
Publishers can set a goal like Acquire Traffic, apply filters such as Traffic source = Google Discover, and break down by Topic to see which topics generate the most traffic per article, then direct their editorial team to write more about high-performing topics.
What is the difference between Goal by Article, Goal by User, and Goal by Pageview?
Goal by Article measures fulfilled goals per published article, Goal by User measures fulfilled goals per visitor, and Goal by Pageview measures fulfilled goals per pageview. All three track custom goals such as affiliation clicks or subscriptions.