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When does the Editorial Crawler crawl your pages

The Editorial Crawler crawls a URL and builds the editorial profile of a page using its metadata. Four situations trigger a crawl:

  1. First SDK hit. The crawler processes the URL as soon as the Marfeel SDK registers the first pageview.
  2. Content modification detected. A re-crawl fires when the article:modified_time meta property or the dateModified structured data field changes. See the whole chain. Keep these fields up to date so both Marfeel and Googlebot always reflect the latest version.
  3. Automatic retry on failure. If a crawl attempt fails, the crawler retries every 5 minutes for up to 200 attempts before giving up on the URL. Use the Editorial Crawler Inspector to check whether a specific page was crawled successfully.
  4. Manual re-crawl. You can trigger a re-crawl from the article details panel at any time.

Article details panel showing the manual re-crawl button for the Editorial Crawler|690x396

When does the Editorial Crawler first crawl a page?

The Editorial Crawler crawls a URL as soon as the Marfeel SDK triggers the first hit to that page.

How does the Editorial Crawler detect content updates?

The crawler detects content modifications through the article:modified_time meta property or the dateModified field in the article’s structured data.

What happens when an Editorial Crawler attempt fails?

When a crawl attempt fails, the crawler retries every 5 minutes for up to 200 attempts before giving up on the URL. If crawls keep failing, consult the Editorial Crawling Troubleshooting guide.