Advertising Metrics & Dimensions
Marfeel tracks advertising metrics natively and retrieves additional data from Google Ad Manager. These metrics let you measure ad performance, monitor fill rates, and optimize your monetization strategy.
- Be aware that some metrics and dimensions are incompatible with each other, which can cause data gaps when combined with other Marfeel native Dimensions.
- To retrieve advertising data from Google, you must integrate Google Ads manager as described here.
Metrics
Section titled “Metrics”These metrics represent total figures across your whole site. You can drill down into more granular figures by segmenting with any of Marfeel’s general dimensions. All metrics reflect the time period you select.
Ad Impressions
Section titled “Ad Impressions”The number of times an ad creative is downloaded onto a user’s device and has begun to load. The impression is counted before the creative has fully downloaded and been viewed by the user.
Ads Per Page
Section titled “Ads Per Page”The average number of Ad Impressions per page.
The average revenue per user, calculated as $\frac{Ads Revenue}{Users}$.
Cost Per Mille, the cost per one thousand impressions of an ad. CPM is a standard programmatic advertising metric used to evaluate ad pricing efficiency.
Total Ads Revenue
Section titled “Total Ads Revenue”The total revenue generated by the publisher’s ads.
Revenue Per Mille, the revenue generated per one thousand Pageviews including all their ads. RPM provides a page-level view of monetization performance.
Dimensions
Section titled “Dimensions”Ad Type
Section titled “Ad Type”Classification of ads according to their Line Item Type. These may: Price Priority, EBDA / ADX, Standard, Sponsorship, Preferred Deal, AMP, House.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.